Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and managing online advertising budgets for clients
• Creating and optimizing SEA strategies in collaboration with account managers
• Conducting keyword research and SEO optimization
• Analyzing campaign data and deriving concrete measures to improve performance
• Building and maintaining reports to transparently document campaign results for clients

ASSUMPTION: This role requires a strong understanding of online advertising, particularly on Amazon's platform, and the ability to work independently and in a team setting.

📋 Key Responsibilities

✅ Strategic Planning: Develop and implement SEA strategies in collaboration with account managers to maximize advertising potential on Amazon

✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to continuously improve campaign performance

✅ Campaign Optimization: Continuously monitor and optimize campaigns to achieve the best possible results

✅ Data Analysis & Measure Derivation: Analyze campaign data using analysis tools and derive concrete measures to improve performance

✅ Reporting: Build and maintain reports to transparently document campaign results for clients

✅ Amazon Seller Central Management: Utilize and manage Amazon Seller Central to monitor and control campaigns

✅ PPC Optimization: Adjust and optimize PPC prices based on previously defined strategies to maximize the efficiency and ROI of advertising measures

ASSUMPTION: This role requires strong analytical skills, self-management, and effective communication to succeed in a dynamic and complex environment.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/-frau für E-Commerce or in a similar field

Experience: 2-5 years of relevant experience in online marketing, preferably in an agency setting

Required Skills:

• Proficient in Excel and PowerPoint
• Strong analytical thinking and data-driven decision-making
• Excellent communication skills, both written and verbal
• Self-management and ability to work independently
• Teamwork and collaboration skills

Preferred Skills:

• Experience with Amazon Seller Central
• Fluency in German and English

ASSUMPTION: Candidates with a background in e-commerce or a related field and experience working with Amazon's platform will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for online marketing managers in Germany)

Benefits:

• Hybrid work model combining home office and on-site work
• Career development opportunities through workshops and training
• Team culture with a supportive and motivated environment
• Modern equipment and tools for daily tasks

Working Hours: Full-time position with standard working hours (40 hours per week) and flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for online marketing managers in Germany with 2-5 years of experience. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specializing in Amazon Performance and Content Marketing

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: 2020, with a focus on Amazon marketing services since its inception

Company Description:

• eFLY Marketplace Services GmbH is an Amazon Performance & Content Marketing agency, helping clients achieve greater visibility, organic rankings, and revenue growth with higher profitability
• The company manages multi-million euro advertising budgets for clients in Europe and the US, with a team of over 70 Amazon experts
• eFLY offers a wide range of services, including Amazon Advertising, Content Optimization, SEO Optimization, and Internationalization

Company Specialties:

• Amazon Marketing
• Amazon Performance Marketing
• Amazon Content Marketing
• Amazon PPC
• Amazon Advertising

Company Website: efly-amz.com

ASSUMPTION: eFLY Marketplace Services GmbH is a well-established agency with a strong focus on Amazon marketing, offering applicants the opportunity to work in a dynamic and growing field.

📊 Role Analysis

Career Level: Mid-level, with opportunities for career growth and development within the agency

Reporting Structure: This role reports directly to the management team and works closely with account managers and other marketing specialists

Work Arrangement: Hybrid, with a combination of remote work and on-site collaboration at the Stuttgart office

Growth Opportunities:

• Career development through workshops and training
• Potential for career advancement within the agency as the company continues to grow
• Opportunities to work on diverse projects and gain experience in various aspects of online marketing

ASSUMPTION: This role offers a unique opportunity for online marketing professionals to specialize in Amazon marketing and grow their careers within a dynamic and expanding agency.

🌍 Location & Work Environment

Office Type: Modern office space with a collaborative and supportive work environment

Office Location(s): Kronenstraße 36, Stuttgart, Baden-Württemberg 70174, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg in southwest Germany
• The city offers a high quality of life, with a vibrant cultural scene, excellent education opportunities, and a strong economy
• Stuttgart is well-connected by public transportation and has a convenient location for travel within Europe

Work Schedule: Standard working hours (40 hours per week) with flexibility for hybrid work arrangement

ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be able to commute to the Stuttgart office as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the hiring manager and/or team members to discuss job responsibilities, qualifications, and career goals
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Technical skills and knowledge of online marketing, particularly Amazon advertising
• Analytical thinking and problem-solving abilities
• Communication skills and ability to work effectively in a team
• Self-management and time management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss your experience with online marketing, Amazon advertising, and data analysis
• Demonstrate your understanding of the company and its services during the interview

ATS Keywords: Amazon Marketing, Amazon Advertising, SEA Strategies, Keyword Research, SEO Optimization, Campaign Optimization, Data Analysis, Reporting, PPC Optimization, Online Marketing

ASSUMPTION: Applicants should be familiar with the company's services and be prepared to discuss their relevant experience and skills in detail during the interview process.

🛠️ Tools & Technologies

• Amazon Seller Central
• Excel and PowerPoint
• Analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Applicants should have a strong working knowledge of Excel and PowerPoint, as well as experience with relevant analysis and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Continuous learning and improvement
• Collaboration and teamwork
• Transparency and open communication

Work Style:

• Self-motivated and results-driven
• Adaptable and open to feedback
• Strong communication and teamwork skills
• Ability to work independently and manage multiple priorities

Self-Assessment Questions:

• Do you have a strong understanding of online marketing, particularly Amazon advertising?
• Are you comfortable working in a hybrid environment and collaborating with a diverse team?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you a self-starter with excellent communication skills and the ability to work independently?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their qualifications and experience, to ensure a successful and fulfilling career with eFLY Marketplace Services GmbH.

⚠️ Potential Challenges

• Working with complex and dynamic Amazon advertising platform
• Managing multiple campaigns and clients simultaneously
• Meeting tight deadlines and performance expectations
• Adapting to changes in the Amazon advertising landscape and market trends

ASSUMPTION: Applicants should be comfortable working in a fast-paced and dynamic environment, with the ability to adapt to changes and manage multiple priorities effectively.

📈 Similar Roles Comparison

• Compared to other online marketing roles, this position focuses specifically on Amazon advertising and requires a strong understanding of the Amazon platform and its advertising services
• eFLY Marketplace Services GmbH offers a unique opportunity to specialize in Amazon marketing and gain experience working with a diverse range of clients
• Career progression in this role may lead to opportunities in account management, team leadership, or specialized expertise within the agency

ASSUMPTION: Applicants should consider their interest in Amazon marketing and the unique opportunities offered by eFLY Marketplace Services GmbH when comparing this role to other online marketing positions.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client, including keyword research, campaign optimization, and reporting
• Conducting a thorough analysis of an existing client's Amazon advertising campaigns and providing data-driven recommendations for improvement
• Creating and maintaining a detailed report on the performance of multiple Amazon advertising campaigns for a diverse range of clients

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their ability to apply their skills to the specific requirements of this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they may vary depending on the client or project?
• How does the team collaborate and support one another in managing multiple campaigns and clients?
• What opportunities are there for professional development and career growth within the agency?
• How does the company support work-life balance and employee well-being?
• What are the most challenging aspects of working with the Amazon advertising platform, and how does the company address these challenges?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company and its services, as well as brushing up on your knowledge of online marketing and Amazon advertising
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.