Online Marketing Manager (m/w/d)
eFLY Marketplace Services GmbH
Full-time
On-site
Stuttgart, Baden-Württemberg, Germany
🌐 Digital Marketing
📌 Core Information
- Job Title: Online Marketing Manager (m/w/d)
- Company: eFLY Marketplace Services GmbH
- Location: Stuttgart, Germany
- Job Type: Full-time, Hybrid
- Category: Marketing
- Date Posted: May 12, 2025
- Experience Level: 2-5 years
- Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEA strategies in collaboration with account managers
- Conducting keyword research and SEO optimization
- Campaign optimization and performance analysis
- Regular reporting to clients on campaign progress
- Utilizing Amazon Seller Central for campaign management
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively manage client campaigns and collaborate with internal teams.
📋 Key Responsibilities
✅ Strategic Planning: Develop and implement SEA strategies to maximize advertising potential on Amazon.
✅ Keyword Research & SEO Optimization: Conduct keyword research and optimize on- and off-page elements to improve campaign performance.
✅ Campaign Optimization: Continuously monitor and optimize campaigns to achieve the best results within the given budget.
✅ Data Analysis & Measures: Analyze campaign data using relevant tools, derive concrete measures to improve performance, and track progress.
✅ Reporting: Create and maintain reports to transparently document campaign results and successes for clients.
✅ Amazon Seller Central Management: Utilize and manage Amazon Seller Central to monitor and control campaigns.
✅ PPC Optimization: Adjust and optimize PPC prices based on predefined strategies to maximize efficiency and ROI.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and client needs.
🎯 Required Qualifications
- Education: Completed commercial training, ideally in E-Commerce or a related field.
- Experience: 2-5 years of relevant experience in online marketing or a similar role.
- Required Skills:
- Strong analytical skills and data-driven mindset
- Excellent communication and teamwork skills
- Proficiency in Excel and PowerPoint
- Knowledge of Amazon Seller Central and PPC optimization
- Fluent in German (C1 level) and proficient in English (B2 level)
Preferred Skills:
- Experience with Amazon advertising platforms
- Knowledge of additional marketing channels (e.g., Google Ads, social media advertising)
- Familiarity with SEO best practices
ASSUMPTION: Candidates with a background in E-Commerce or digital marketing agencies may find this role particularly suitable.
💰 Compensation & Benefits
- Salary Range: €45,000 - €60,000 per year (based on experience and performance)
- Benefits:
- Hybrid work model (combination of home office and on-site work)
- Career development opportunities through workshops and training
- Modern equipment and tools
- Motivated and supportive team environment
Working Hours: Full-time (40 hours per week) with flexible scheduling options.
ASSUMPTION: The salary range is estimated based on market research for similar roles in the Stuttgart area and may vary depending on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: E-commerce and online marketplace services
- Company Size: Medium (50-250 employees)
- Founded: 2015
- Company Description: eFLY specializes in marketplace optimization, online marketing, and data analytics for Amazon sellers and vendors. They focus on driving sales growth and improving product visibility through data-driven strategies.
- Company Specialties: Amazon SEO, Amazon PPC, marketplace optimization, data analytics, and online marketing
📊 Role Analysis
- Career Level: Mid-level marketing professional
- Reporting Structure: This role reports directly to the Head of Marketing and works closely with account managers and other marketing team members.
- Work Arrangement: Hybrid (2-3 days on-site, remainder remote)
- Growth Opportunities: Potential career progression into senior marketing roles or specialized positions within the company.
ASSUMPTION: This role offers opportunities for professional development and growth within the company's expanding marketing department.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with flexible work areas.
- Office Location: Stuttgart, Germany (with hybrid work options)
- Geographic Context: Stuttgart is the capital of the state of Baden-Württemberg and offers a high quality of life, with a vibrant cultural scene and easy access to nature.
- Work Schedule: Flexible hours with core working hours between 9:00 AM and 5:00 PM.
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still fostering team collaboration and communication.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone or video screening → On-site interview with the hiring manager and team members → Final decision and offer.
- Key Assessment Areas: Analytical skills, communication skills, cultural fit, and relevant experience.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare examples of previous campaign optimizations and data-driven decisions.
- Research eFLY's company culture and be ready to discuss how your values align with theirs.
🛠️ Tools & Technologies
- Amazon Seller Central
- Excel and PowerPoint
- Google Analytics
- Social media advertising platforms (e.g., Facebook Ads, Instagram Ads)
- SEO tools (e.g., SEMrush, Ahrefs)
👔 Cultural Fit Considerations
- Company Values: Data-driven, customer-focused, innovative, collaborative, and results-oriented.
- Work Style: eFLY values a dynamic, flexible, and team-oriented work environment. Employees are expected to be proactive, self-motivated, and open to learning and growth.
Self-Assessment Questions:
1. How do you approach data analysis and decision-making in marketing campaigns?
2. Can you provide an example of a time when you had to adapt to a new tool or platform to achieve better results?
3. How do you balance the need for autonomy in your work with the importance of collaboration and teamwork?
⚠️ Potential Challenges
1. Managing multiple client campaigns simultaneously, each with its own unique requirements and goals.
2. Keeping up with the latest trends and best practices in online marketing and Amazon advertising.
3. Balancing the need for data-driven decisions with the need to maintain a strong focus on customer satisfaction and results.
📈 Similar Roles Comparison
1. Online Marketing Manager (m/w/d) - e-Commerce Agentur: This role is similar but may focus more on e-commerce platforms other than Amazon. It may also involve more hands-on work with clients and less strategic planning.
2. SEA Manager (m/w/d) - Digital Marketing Agency: This role is more specialized and focused on paid advertising strategies. It may involve less campaign optimization and more budget management.
3. Marketing Manager (m/w/d) - Retail Company: This role may involve more traditional marketing channels and less focus on online and digital strategies. It may also involve more brand management and less direct customer interaction.
📝 Sample Projects
1. Developing and implementing a comprehensive SEO strategy for a new Amazon product launch.
2. Conducting a competitive analysis of a client's main competitors on Amazon and developing a targeted PPC campaign to improve market share.
3. Creating and maintaining weekly performance reports for multiple clients, highlighting key metrics and trends.
❓ Key Questions to Ask During Interview
1. How does eFLY support the professional development and growth of its marketing team members?
2. Can you describe the typical career path for a marketing professional at eFLY?
3. How does eFLY approach collaboration and communication between different departments and teams?
4. What are the most challenging aspects of managing client campaigns on Amazon, and how does eFLY address these challenges?
5. How does eFLY measure the success of its marketing campaigns, and how do these metrics influence decision-making?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/efly-amz/14145750-online-marketing-manager-m-w-d).
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare examples of previous campaign optimizations and data-driven decisions.
- Research eFLY's company culture and be ready to discuss how your values align with theirs.
- Follow up with the hiring manager one week after submission to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Online Marketing Manager (m/w/d)
- Company: eFLY Marketplace Services GmbH
- Location: Stuttgart, Germany
- Job Type: Full-time, Hybrid
- Category: Marketing
- Date Posted: May 12, 2025
- Experience Level: 2-5 years
- Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEA strategies in collaboration with account managers
- Conducting keyword research and SEO optimization
- Campaign optimization and performance analysis
- Regular reporting to clients on campaign progress
- Utilizing Amazon Seller Central for campaign management
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively manage client campaigns and collaborate with internal teams.
📋 Key Responsibilities
✅ Strategic Planning: Develop and implement SEA strategies to maximize advertising potential on Amazon.
✅ Keyword Research & SEO Optimization: Conduct keyword research and optimize on- and off-page elements to improve campaign performance.
✅ Campaign Optimization: Continuously monitor and optimize campaigns to achieve the best results within the given budget.
✅ Data Analysis & Measures: Analyze campaign data using relevant tools, derive concrete measures to improve performance, and track progress.
✅ Reporting: Create and maintain reports to transparently document campaign results and successes for clients.
✅ Amazon Seller Central Management: Utilize and manage Amazon Seller Central to monitor and control campaigns.
✅ PPC Optimization: Adjust and optimize PPC prices based on predefined strategies to maximize efficiency and ROI.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and client needs.
🎯 Required Qualifications
- Education: Completed commercial training, ideally in E-Commerce or a related field.
- Experience: 2-5 years of relevant experience in online marketing or a similar role.
- Required Skills:
- Strong analytical skills and data-driven mindset
- Excellent communication and teamwork skills
- Proficiency in Excel and PowerPoint
- Knowledge of Amazon Seller Central and PPC optimization
- Fluent in German (C1 level) and proficient in English (B2 level)
Preferred Skills:
- Experience with Amazon advertising platforms
- Knowledge of additional marketing channels (e.g., Google Ads, social media advertising)
- Familiarity with SEO best practices
ASSUMPTION: Candidates with a background in E-Commerce or digital marketing agencies may find this role particularly suitable.
💰 Compensation & Benefits
- Salary Range: €45,000 - €60,000 per year (based on experience and performance)
- Benefits:
- Hybrid work model (combination of home office and on-site work)
- Career development opportunities through workshops and training
- Modern equipment and tools
- Motivated and supportive team environment
Working Hours: Full-time (40 hours per week) with flexible scheduling options.
ASSUMPTION: The salary range is estimated based on market research for similar roles in the Stuttgart area and may vary depending on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: E-commerce and online marketplace services
- Company Size: Medium (50-250 employees)
- Founded: 2015
- Company Description: eFLY specializes in marketplace optimization, online marketing, and data analytics for Amazon sellers and vendors. They focus on driving sales growth and improving product visibility through data-driven strategies.
- Company Specialties: Amazon SEO, Amazon PPC, marketplace optimization, data analytics, and online marketing
📊 Role Analysis
- Career Level: Mid-level marketing professional
- Reporting Structure: This role reports directly to the Head of Marketing and works closely with account managers and other marketing team members.
- Work Arrangement: Hybrid (2-3 days on-site, remainder remote)
- Growth Opportunities: Potential career progression into senior marketing roles or specialized positions within the company.
ASSUMPTION: This role offers opportunities for professional development and growth within the company's expanding marketing department.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with flexible work areas.
- Office Location: Stuttgart, Germany (with hybrid work options)
- Geographic Context: Stuttgart is the capital of the state of Baden-Württemberg and offers a high quality of life, with a vibrant cultural scene and easy access to nature.
- Work Schedule: Flexible hours with core working hours between 9:00 AM and 5:00 PM.
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still fostering team collaboration and communication.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone or video screening → On-site interview with the hiring manager and team members → Final decision and offer.
- Key Assessment Areas: Analytical skills, communication skills, cultural fit, and relevant experience.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare examples of previous campaign optimizations and data-driven decisions.
- Research eFLY's company culture and be ready to discuss how your values align with theirs.
🛠️ Tools & Technologies
- Amazon Seller Central
- Excel and PowerPoint
- Google Analytics
- Social media advertising platforms (e.g., Facebook Ads, Instagram Ads)
- SEO tools (e.g., SEMrush, Ahrefs)
👔 Cultural Fit Considerations
- Company Values: Data-driven, customer-focused, innovative, collaborative, and results-oriented.
- Work Style: eFLY values a dynamic, flexible, and team-oriented work environment. Employees are expected to be proactive, self-motivated, and open to learning and growth.
Self-Assessment Questions:
1. How do you approach data analysis and decision-making in marketing campaigns?
2. Can you provide an example of a time when you had to adapt to a new tool or platform to achieve better results?
3. How do you balance the need for autonomy in your work with the importance of collaboration and teamwork?
⚠️ Potential Challenges
1. Managing multiple client campaigns simultaneously, each with its own unique requirements and goals.
2. Keeping up with the latest trends and best practices in online marketing and Amazon advertising.
3. Balancing the need for data-driven decisions with the need to maintain a strong focus on customer satisfaction and results.
📈 Similar Roles Comparison
1. Online Marketing Manager (m/w/d) - e-Commerce Agentur: This role is similar but may focus more on e-commerce platforms other than Amazon. It may also involve more hands-on work with clients and less strategic planning.
2. SEA Manager (m/w/d) - Digital Marketing Agency: This role is more specialized and focused on paid advertising strategies. It may involve less campaign optimization and more budget management.
3. Marketing Manager (m/w/d) - Retail Company: This role may involve more traditional marketing channels and less focus on online and digital strategies. It may also involve more brand management and less direct customer interaction.
📝 Sample Projects
1. Developing and implementing a comprehensive SEO strategy for a new Amazon product launch.
2. Conducting a competitive analysis of a client's main competitors on Amazon and developing a targeted PPC campaign to improve market share.
3. Creating and maintaining weekly performance reports for multiple clients, highlighting key metrics and trends.
❓ Key Questions to Ask During Interview
1. How does eFLY support the professional development and growth of its marketing team members?
2. Can you describe the typical career path for a marketing professional at eFLY?
3. How does eFLY approach collaboration and communication between different departments and teams?
4. What are the most challenging aspects of managing client campaigns on Amazon, and how does eFLY address these challenges?
5. How does eFLY measure the success of its marketing campaigns, and how do these metrics influence decision-making?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/efly-amz/14145750-online-marketing-manager-m-w-d).
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare examples of previous campaign optimizations and data-driven decisions.
- Research eFLY's company culture and be ready to discuss how your values align with theirs.
- Follow up with the hiring manager one week after submission to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.