Online Marketing Manager (M|W|D)

📌 Core Information

🔹 Job Title: Online Marketing Manager (M|W|D)

🔹 Company: adExperts c/o romeisIE GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Online Media

🔹 Date Posted: 2025-06-17

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (1 day per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing online marketing campaigns
• Managing budgets and analyzing performance metrics
• Implementing tracking strategies and collaborating with cross-functional teams
• Staying up-to-date with industry trends and testing new channels

ASSUMPTION: This role requires a strong analytical mindset and a proactive approach to continuous learning and improvement.

📋 Key Responsibilities

✅ Campaign Management: Plan, execute, and optimize Search, Display, and Remarketing campaigns in B2B and B2C environments

✅ Social Media Advertising: Conceptualize, manage, and optimize social media campaigns on platforms like Meta and LinkedIn

✅ Cross-Channel Marketing: Collaborate with other teams to expand digital marketing strategies

✅ Performance Monitoring & Reporting: Create and maintain standard reports, analyze campaign KPIs, and derive actionable insights

✅ Budget Management: Strategically allocate budgets to maximize efficiency and achieve client goals

✅ Tracking & Analytics: Develop and implement individual tracking strategies using tools like Google Tag Manager and Google Analytics

✅ Innovation & Testing: Monitor industry trends, identify, and test new performance marketing channels to continuously improve campaigns

ASSUMPTION: This role requires a high level of self-organization, prioritization, and time management skills.

🎯 Required Qualifications

Education: Completed degree in a digital-oriented field (e.g., Business Administration, Marketing, Information Science, Media or Communication Studies) or relevant practical experience

Experience: 0-2 years of experience in online marketing or a related field

Required Skills:

• Analytical and solution-oriented thinking
• Familiarity with Google Ads, social media ads, and relevant tools
• Proficient in MS Office, particularly MS Excel

Preferred Skills:

• Experience with Google Analytics and Google Tag Manager
• Knowledge of HTML and JavaScript
• Fluency in German and English

ASSUMPTION: Candidates with a strong academic background or relevant work experience in online marketing will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI estimate based on role, experience level, and location)

Benefits:

• Home Office (minimum 1 day per week in the office)
• Office in the heart of Cologne
• Free drinks
• Flexible working hours
• Workations
• Flat hierarchies
• Regular team events
• Urban Sports membership
• Training opportunities
• Bicycle leasing
• Choice of operating system
• Great team and fun at work

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Online Media

Company Size: Small (11-50 employees) - Expect a close-knit team and a high level of collaboration

Founded: 2015 - adExperts has a solid foundation in the industry and a proven track record

Company Description:

• adExperts specializes in performance online marketing, helping clients convert users into customers efficiently
• The company offers a range of services, including online marketing, SEA, Facebook marketing, and social media marketing
• adExperts focuses on long-term customer relationships and continuous optimization of marketing strategies

Company Specialties:

• Online Marketing
• SEA (Search Engine Advertising)
• Facebook Marketing
• Social Media Marketing
• Tracking Implementation
• Web Analysis
• Audit
• Reputation Management
• Reporting and Monitoring

Company Website: www.adexperts.de

ASSUMPTION: adExperts' focus on performance and continuous improvement is reflected in their company culture and approach to marketing.

📊 Role Analysis

Career Level: Junior to Mid-level - This role offers opportunities for growth and professional development

Reporting Structure: The Online Marketing Manager will report directly to the management team and collaborate with cross-functional teams

Work Arrangement: Hybrid - Expect a combination of remote work and on-site collaboration

Growth Opportunities:

• Learning and development opportunities through training and workshops
• Potential career progression to Senior Online Marketing Manager or similar roles
• Chance to gain experience in various aspects of online marketing and expand skillset

ASSUMPTION: adExperts values internal promotion and offers opportunities for career growth within the company.

🌍 Location & Work Environment

Office Type: Urban - adExperts' office is located in the heart of Cologne, offering a vibrant and dynamic work environment

Office Location(s): Cologne, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany and offers a rich cultural scene and numerous recreational opportunities
• The city is well-connected by public transportation, making it easy to commute to the office
• Cologne is home to several major industries, including media, technology, and logistics

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home one day per week

ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and on-site collaboration, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the management team
• Final decision and job offer

Key Assessment Areas:

• Analytical and problem-solving skills
• Knowledge of online marketing tools and platforms
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of online marketing trends and strategies in your application
• Prepare for behavioral and situational interview questions that assess your analytical and problem-solving skills

ATS Keywords: Online Marketing, Performance Marketing, Campaign Management, Social Media Advertising, Cross-Channel Marketing, Budget Management, Tracking, Analytics, Innovation, Testing, Google Ads, Social Media Ads, MS Office, MS Excel

ASSUMPTION: adExperts uses Applicant Tracking Systems (ATS) to screen and manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Ads
• Social Media Advertising Platforms (e.g., Meta, LinkedIn)
• Google Analytics
• Google Tag Manager
• MS Office (Word, Excel, PowerPoint)
• Project Management Tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Collaborative
• Continuous learning and improvement
• Customer-focused

Work Style:

• Analytical and data-driven
• Proactive and solution-oriented
• Collaborative and team-focused
• Adaptable and open to learning new tools and strategies

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing complex datasets to derive insights?
• Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
• Do you embrace continuous learning and improvement, and are you eager to stay up-to-date with industry trends?

ASSUMPTION: adExperts values candidates who align with their company values and work style, as this fosters a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the fast-paced and ever-changing online marketing landscape
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to a hybrid work arrangement and maintaining a healthy work-life balance

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and effective communication and collaboration with team members.

📈 Similar Roles Comparison

• Compared to other online marketing roles, this position places a strong emphasis on campaign management and optimization
• In the online media industry, adExperts is known for its performance-driven approach and focus on continuous improvement
• Career progression in this role could lead to senior-level positions or management roles within the company

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates determine if it is the right fit for their career goals.

📝 Sample Projects

• Developing and executing a comprehensive online marketing strategy for a new client
• Optimizing the performance of an existing social media advertising campaign to improve ROI
• Implementing a new tracking strategy using Google Tag Manager to enhance data collection and analysis

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates can expect to face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing online marketing campaigns at adExperts?
• How does the company support the professional development and growth of its employees?
• What is the company culture like, and how does it foster collaboration and innovation?
• How does adExperts approach continuous learning and improvement in the online marketing landscape?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching adExperts and practicing common interview questions
• Follow up with the hiring manager after the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.