Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: Metallit GmbH

🔹 Location: Bielefeld, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-03-05

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing online marketing strategies to boost brand awareness and lead generation
• Managing and optimizing the B2B webshop for improved usability and conversion
• Planning and executing social media campaigns on platforms like LinkedIn and Facebook
• Designing, implementing, and optimizing Google Ads campaigns
• Utilizing HubSpot CRM for marketing automation and lead qualification
• Creating and maintaining target-group relevant content for online channels
• Continuously monitoring and reporting on the success of online marketing efforts

ASSUMPTION: The role requires a well-rounded online marketing professional with a strong background in B2B marketing, e-commerce, and CRM systems. Familiarity with HubSpot is a plus.

📋 Key Responsibilities

✅ Developing and implementing online marketing strategies to enhance brand awareness and generate leads

✅ Managing and optimizing the B2B webshop for improved usability and conversion

✅ Planning and executing social media campaigns on platforms like LinkedIn and Facebook

✅ Designing, implementing, and optimizing Google Ads campaigns

✅ Utilizing HubSpot CRM for marketing automation and lead qualification

✅ Creating and maintaining target-group relevant content for online channels

✅ Continuously monitoring and reporting on the success of online marketing efforts

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data-driven analysis. Strong project management skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 5-10 years of experience in online marketing, preferably in the B2B sector

Required Skills:

• Proven experience in online marketing, with a focus on B2B
• Strong knowledge of e-commerce, social media, and Google Ads
• Familiarity with CRM systems, preferably HubSpot
• Excellent analytical skills and data-driven decision-making
• High degree of self-motivation, independence, and organizational skills
• Strong communication and teamwork skills

Preferred Skills:

• Experience with HubSpot
• Fluency in German and English

ASSUMPTION: The ideal candidate will have a solid background in B2B online marketing, with a proven track record of driving results through data-informed strategies.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Modern workplaces with a dynamic, growing team
• Family-friendly working hours
• Vermögenswirksame Leistungen (asset-building benefits)
• Comprehensive social benefits
• Attractive offers through Corporate Benefits portal
• Short decision-making and communication paths, with flat hierarchies
• Active onboarding support

Working Hours: Full-time, with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level online marketing manager in Germany. Benefits are comprehensive and reflect the company's commitment to employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Metallit GmbH operates in the wholesale industry, specializing in workshop technology for handcraft and industry.

Company Size: With 201-500 employees, Metallit GmbH offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1965, Metallit GmbH is a well-established company with over 50 years of experience in its industry.

Company Description:

• Metallit GmbH is a leading workshop partner for handcraft and industry, with over 250 employees across Europe serving more than 75,000 satisfied customers.
• The company offers a modern working environment, combining traditional values with innovative solutions.
• Metallit GmbH is expanding and looking to strengthen its team with motivated and talented professionals.

Company Specialties:

• Werkstatt-Technik (workshop technology)
• Handwerk (craftsmanship)
• Industrie (industry)

Company Website: http://www.metallit.de

ASSUMPTION: Metallit GmbH is a well-established company with a strong reputation in its industry. Its expansion presents exciting opportunities for career growth.

📊 Role Analysis

Career Level: Mid-level to senior, depending on experience

Reporting Structure: The Online Marketing Manager reports directly to the management team and works closely with various departments, including sales and product management.

Work Arrangement: On-site, with flexible working hours and the possibility of remote work for specific tasks.

Growth Opportunities:

• Expansion of the online marketing team and increased responsibilities
• Potential to shape the company's online marketing strategy and contribute to its growth
• Opportunities for professional development and training

ASSUMPTION: The role offers significant growth potential, as the company is expanding and looking to strengthen its online marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, dynamic workplaces with a growing team

Office Location(s): Bielefeld, North Rhine-Westphalia, Germany

Geographic Context:

• Bielefeld is a mid-sized city in North Rhine-Westphalia, offering a mix of urban and rural living.
• The city is known for its vibrant cultural scene, with numerous museums, theaters, and festivals.
• Bielefeld is well-connected by road, rail, and air, with easy access to major cities like Hamburg, Berlin, and Cologne.

Work Schedule: Full-time, with flexible working hours and the possibility of remote work for specific tasks

ASSUMPTION: The work environment is modern and dynamic, with a strong focus on collaboration and growth. The location offers a mix of urban and rural living, with easy access to major cities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview to discuss the role and qualifications
• On-site interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Relevant experience and skills in online marketing, with a focus on B2B
• Analytical and data-driven approach to decision-making
• Strong communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to online marketing strategies and campaigns
• Demonstrate your ability to work independently and in a team environment
• Show enthusiasm for the company's products and services, and its expansion plans

ATS Keywords: Online Marketing, B2B, E-Commerce, Social Media, Google Ads, CRM, HubSpot, Lead Generation, Brand Awareness, Usability Optimization, Conversion Optimization, Campaign Planning, Team Collaboration

ASSUMPTION: The application process is straightforward and focused on assessing the candidate's relevant experience and skills. The interview process is designed to evaluate cultural fit and alignment with the company's values and expansion plans.

🛠️ Tools & Technologies

• HubSpot CRM
• Google Ads platform
• Social media platforms (LinkedIn, Facebook)
• Web analytics tools (e.g., Google Analytics)
• Content management systems (CMS) and e-commerce platforms

ASSUMPTION: The role requires proficiency in using various online marketing tools and platforms, with a focus on HubSpot CRM, Google Ads, and social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Praxisnahe, individuelle Lösungen (Practical, individual solutions)
• Optimale Service (Optimal service)
• Familienfreundlichkeit (Family-friendly)

Work Style:

• Dynamic and collaborative team environment
• Strong focus on growth and innovation
• Flat hierarchies and short decision-making paths

Self-Assessment Questions:

• Do you thrive in a dynamic, growing team environment?
• Are you comfortable working independently and taking initiative?
• Do you align with the company's values of practical, individual solutions and optimal service?

ASSUMPTION: Metallit GmbH values a dynamic, collaborative work environment with a strong focus on growth and innovation. Candidates should be comfortable working independently and taking initiative, while also aligning with the company's values.

⚠️ Potential Challenges

• Managing multiple online marketing channels and campaigns simultaneously
• Keeping up with the latest trends and best practices in online marketing
• Balancing the need for data-driven decision-making with creative, innovative approaches
• Adapting to the company's expansion and growth, with potential changes in responsibilities and priorities

ASSUMPTION: The role presents several challenges, including managing multiple online marketing channels, keeping up with industry trends, and balancing data-driven decision-making with creativity. The company's expansion may also present changes in responsibilities and priorities.

📈 Similar Roles Comparison

• Unlike other online marketing roles, this position focuses primarily on B2B marketing and requires strong experience in the B2B sector
• While the role involves managing a B2B webshop, it is not a dedicated e-commerce role and requires a broader online marketing skillset
• Career progression in this role may involve expanding the online marketing team and taking on more strategic responsibilities

ASSUMPTION: This role is unique in its focus on B2B online marketing and requires a well-rounded skillset that goes beyond dedicated e-commerce or social media roles. Career progression may involve expanding the team and taking on more strategic responsibilities.

📝 Sample Projects

• Developing and implementing a comprehensive online marketing strategy to boost brand awareness and lead generation for a new product line
• Optimizing the B2B webshop for improved usability and conversion, resulting in a 20% increase in sales
• Planning and executing a successful social media campaign that generated a 30% increase in engagement and a 15% increase in website traffic

ASSUMPTION: Sample projects for this role may involve developing and implementing comprehensive online marketing strategies, optimizing the B2B webshop for improved usability and conversion, and planning and executing successful social media campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's expansion plans and how this role fits into those plans?
• How does the online marketing team collaborate with other departments, such as sales and product management?
• What are the most significant challenges facing the company's online marketing efforts, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Key questions to ask during the interview should focus on the company's expansion plans, cross-departmental collaboration, challenges facing the online marketing team, professional development opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company and its expansion plans, and by practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.