Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEA strategies in collaboration with account managers to maximize advertising potential on Amazon
• Conducting keyword research and SEO optimization to continuously improve campaign performance
• Optimizing campaigns through regular monitoring and adjustment to achieve the best results
• Analyzing campaign data using analysis tools and deriving concrete measures to improve performance
• Creating and maintaining reports to transparently document campaign results and successes for clients
• Utilizing Amazon Seller Central for campaign monitoring and control
• Adapting and optimizing PPC prices based on previously defined strategies to maximize the efficiency and ROI of advertising measures

ASSUMPTION: The role requires a strong focus on data-driven decision making and continuous optimization to maximize advertising effectiveness within given budgets.

📋 Key Responsibilities

✅ Developing and implementing SEA strategies in collaboration with account managers to maximize advertising potential on Amazon

✅ Conducting keyword research and SEO optimization to continuously improve campaign performance

✅ Optimizing campaigns through regular monitoring and adjustment to achieve the best results

✅ Analyzing campaign data using analysis tools and deriving concrete measures to improve performance

✅ Creating and maintaining reports to transparently document campaign results and successes for clients

✅ Utilizing Amazon Seller Central for campaign monitoring and control

✅ Adapting and optimizing PPC prices based on previously defined strategies to maximize the efficiency and ROI of advertising measures

ASSUMPTION: The role involves a high degree of autonomy and requires strong self-organization and time management skills to balance multiple tasks and projects.

🎯 Required Qualifications

Education: Completed commercial training, ideally in E-Commerce or a similar field

Experience: 2-5 years of relevant experience in online marketing or a related field

Required Skills:

• Proficient in German (C1 level or equivalent)
• Strong analytical skills and data-driven mindset
• Excellent communication skills, both written and verbal
• Self-motivated and able to work independently
• Proficient in Excel and PowerPoint

Preferred Skills:

• Experience with Amazon Seller Central
• Knowledge of SEO and PPC optimization techniques
• Fluency in English

ASSUMPTION: Candidates with a background in E-Commerce or digital marketing are likely to have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience level and industry standards for the role and location)

Benefits:

• Hybrid work model combining home office and on-site work
• Access to training and workshops for continuous skill development and career advancement
• Motivating and supportive team environment with an open company culture
• Modern equipment and powerful tools for daily tasks

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and online marketing industry, focusing on Amazon Marketplace optimization and advertising

Company Size: As a medium-sized company, eFLY offers a supportive and collaborative work environment with opportunities for growth and development

Founded: The company was founded in 2018 and has since grown to become a leading provider of Amazon advertising and optimization services

Company Description:

• eFLY specializes in maximizing advertising potential on Amazon through data-driven strategies and continuous optimization
• The company works closely with clients to understand their unique needs and develop tailored solutions to drive sales and growth
• eFLY's team consists of experienced online marketing professionals who are dedicated to delivering exceptional results for clients

Company Specialties:

• Amazon advertising and optimization
• Data-driven online marketing strategies
• Campaign management and optimization
• SEO and PPC optimization

Company Website: efly.com

ASSUMPTION: eFLY's focus on data-driven decision making and continuous optimization sets it apart in the competitive e-commerce landscape.

📊 Role Analysis

Career Level: This role is suitable for experienced online marketing professionals looking to advance their careers in the e-commerce industry

Reporting Structure: The Online Marketing Manager reports directly to the management team and works closely with account managers and other marketing professionals

Work Arrangement: The hybrid work model combines home office and on-site work, offering flexibility and a balanced work-life integration

Growth Opportunities:

• Advancement to senior or management positions within the marketing department
• Expanding expertise in Amazon advertising and optimization
• Potential to work on international projects and collaborate with global teams

ASSUMPTION: The role offers significant opportunities for professional growth and development within the dynamic e-commerce industry.

🌍 Location & Work Environment

Office Type: eFLY's office in Stuttgart, Germany, offers a modern and collaborative work environment with state-of-the-art equipment

Office Location(s): eFLY Marketplace Services GmbH, Keplerstraße 31, 70173 Stuttgart, Germany

Geographic Context:

• Stuttgart is the capital of the German state of Baden-Württemberg and is known for its vibrant cultural scene, historic architecture, and strong economy
• The city offers a high quality of life with numerous parks, museums, and recreational opportunities
• Stuttgart is well-connected by public transportation and has an international airport, making it easy to travel for business or leisure

Work Schedule: The hybrid work model allows for flexible scheduling, with core hours between 10:00 AM and 4:00 PM

ASSUMPTION: The hybrid work arrangement offers a good balance between work-life integration and in-person collaboration with team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing team to assess skills and knowledge
• Final interview with the management team to discuss cultural fit and career aspirations

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Communication and presentation skills
• Problem-solving abilities and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Amazon advertising and optimization strategies in your application materials
• Prepare for interview questions that focus on your analytical skills, problem-solving abilities, and cultural fit

ATS Keywords: Amazon advertising, online marketing, SEA strategies, keyword research, SEO optimization, campaign optimization, data analysis, reporting, PPC optimization, self-motivated, teamwork

ASSUMPTION: The application process may vary based on the specific needs of the hiring manager and the current hiring timeline.

🛠️ Tools & Technologies

• Amazon Seller Central
• Excel and PowerPoint
• SEO and PPC optimization tools (e.g., Google Ads, SEMrush, Ahrefs)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies may vary based on the specific needs of the role and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer focus and results orientation

Work Style:

• Self-motivated and independent
• Analytical and data-driven
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong data-driven mindset and enjoy analyzing complex data sets?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you thrive in a collaborative environment and enjoy working closely with team members to achieve common goals?

ASSUMPTION: eFLY values candidates who are highly motivated, results-oriented, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest trends and best practices in Amazon advertising and optimization, necessitating continuous learning and adaptation
• Balancing the demands of client expectations and internal team dynamics, requiring strong communication and interpersonal skills
• Working in a fast-paced and dynamic e-commerce environment, which may require flexibility and adaptability

ASSUMPTION: The role presents unique challenges that require strong problem-solving skills, adaptability, and a results-oriented mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Amazon advertising and optimization, requiring a deep understanding of the Amazon Marketplace ecosystem
• Compared to other online marketing roles, this position places a strong emphasis on data-driven decision making and continuous optimization
• Career progression in this role may involve expanding expertise in Amazon advertising and optimization or moving into management or consulting positions

ASSUMPTION: The role offers unique opportunities and challenges compared to other marketing positions, requiring a specific skill set and mindset.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client, including keyword research, campaign setup, and ongoing optimization
• Conducting a thorough analysis of an existing client's Amazon advertising performance and identifying opportunities for improvement and cost savings
• Creating and presenting a detailed report on the latest trends and best practices in Amazon advertising and optimization to the management team and other stakeholders

ASSUMPTION: Sample projects should demonstrate the candidate's ability to apply their knowledge and skills to real-world scenarios and deliver meaningful results.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they may evolve over time?
• How does the company support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in the e-commerce industry, and how does the company address these challenges?
• How does the company measure the success of its Amazon advertising campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration and knowledge sharing within the marketing team and the company as a whole?

ASSUMPTION: Interview questions should focus on understanding the role's responsibilities, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/efly-amz/14289118-online-marketing-manager-m-w-d
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for interview questions that focus on your analytical skills, problem-solving abilities, and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.