Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEA strategies for clients to maximize their advertising potential on Amazon
• Conducting keyword research and SEO optimization to improve campaign performance
• Optimizing campaigns and monitoring their progress to achieve the best results
• Analyzing campaign data and deriving concrete measures to improve performance
• Creating reports to transparently document campaign results and successes for clients
• Utilizing Amazon Seller Central to oversee and control campaigns
• Optimizing PPC prices based on previously defined strategies to maximize the efficiency and ROI of advertising measures

ASSUMPTION: The role requires a strong understanding of Amazon's advertising platform and a data-driven approach to optimize campaigns.

📋 Key Responsibilities

✅ Strategieerarbeitung: Developing SEA strategies in close collaboration with our account managers to optimally exploit and expand advertising potential on Amazon

✅ Keyword-Recherche & SEO-Optimierung: Conducting keyword research and on- and off-page analyses to continuously improve campaign performance

✅ Kampagnenoptimierung: Maximizing campaign potential through continuous optimization and monitoring to achieve the best results

✅ Datenanalyse & Maßnahmenableitung: Analyzing campaign data using analysis tools and deriving concrete measures to improve performance

✅ Reporting: Creating reports to transparently document campaign results and successes for clients

✅ Amazon Seller Central: Utilizing Amazon Seller Central to oversee and control campaigns

✅ PPC-Optimierung: Adjusting and optimizing PPC prices based on previously defined strategies to maximize the efficiency and ROI of advertising measures

ASSUMPTION: The role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/-frau für E-Commerce or in a similar field

Experience: 2-5 years of relevant experience in online marketing or a similar role

Required Skills:

• Strong analytical skills and ability to make data-driven decisions
• Excellent communication skills, both written and verbal
• Self-management and ability to work independently
• Strong teamwork and communication skills
• Proficient in Excel and PowerPoint

Preferred Skills:

• Previous experience with Amazon Seller Central
• Fluency in German and English

ASSUMPTION: A background in E-Commerce or a related field is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for the region)

Benefits:

• Hybrid work model combining home office and on-site work
• Career development opportunities through training and workshops
• Motivating team culture with open communication
• Modern equipment and tools for daily tasks

Working Hours: Full-time (40 hours per week) with flexible hours and the possibility of remote work

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on Amazon performance and content marketing

Company Size: 51-200 employees, providing a medium-sized company environment with opportunities for growth and collaboration

Founded: The company was founded in 2017 and has since grown to become a leading Amazon PPC agency in the German-speaking region

Company Description:

• As an Amazon performance and content marketing agency, eFLY helps clients achieve greater visibility, better organic rankings, and increased revenue with higher profitability
• The company manages seven-figure advertising budgets for clients in Europe and the US
• The team consists of over 70 Amazon experts, providing a strong foundation of knowledge and experience

Company Specialties:

• Amazon advertising (Sponsored Advertising and Demand Side Platform)
• Content optimization (Amazon Stores, A+ Content, photography, videography, and 3D rendering)
• SEO optimization (frontend and backend SEO optimization)
• Personalized consulting (Amazon account management and direct contact 24/7)
• Internationalization (market entry and advertising abroad, content and SEO in foreign languages through native translations)
• In-house consulting (consulting by in-house consulting teams in the field of Amazon marketing)

Company Website: http://www.efly-amz.com

ASSUMPTION: The company's focus on Amazon advertising and performance marketing requires candidates to have a strong understanding of the Amazon platform and its advertising tools.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: The role reports directly to the management team, with close collaboration with account managers and other team members

Work Arrangement: Hybrid, combining home office and on-site work with a focus on team collaboration and communication

Growth Opportunities:

• Career development through training and workshops
• Progression to senior or management roles within the company
• Expansion of skills and expertise in Amazon advertising and performance marketing

ASSUMPTION: The role offers significant growth potential for candidates looking to advance their careers in Amazon advertising and performance marketing.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on teamwork and communication

Office Location(s): Kronenstraße 36, Stuttgart, Baden-Württemberg 70174, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant tech industry and cultural scene
• The city offers a high quality of life with a rich history, diverse neighborhoods, and numerous parks
• Stuttgart is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible hours and the possibility of remote work

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the option to work from home or in the office as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Communication skills, both written and verbal
• Self-management and ability to work independently
• Teamwork and collaboration
• Technical skills, including proficiency in Excel and PowerPoint

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Amazon's advertising platform and tools
• Showcase your ability to work independently and manage multiple campaigns simultaneously
• Prepare examples of your previous work or projects that showcase your skills and accomplishments

ATS Keywords: Amazon advertising, SEA strategies, keyword research, SEO optimization, campaign optimization, data analysis, reporting, Amazon Seller Central, PPC optimization, analytical thinking, communication skills, self-management, technical skills, teamwork, structured communication

ASSUMPTION: The application process may vary depending on the specific needs of the company and the candidate's qualifications.

🛠️ Tools & Technologies

• Amazon Seller Central
• Excel and PowerPoint
• Analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in using Amazon's advertising platform and tools, as well as relevant project management and analysis software.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Data-driven and analytical
• Results-oriented and goal-focused
• Collaborative and team-based
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong understanding of Amazon's advertising platform and tools?
• Are you able to work independently and manage multiple campaigns simultaneously?
• Do you have strong communication skills, both written and verbal?
• Are you comfortable working in a collaborative and team-based environment?

ASSUMPTION: Candidates who are a strong cultural fit for the company will have a strong understanding of Amazon's advertising platform and tools, as well as excellent communication and teamwork skills.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may require strong organizational skills and time management
• Keeping up with the latest trends and developments in Amazon advertising may require continuous learning and adaptation
• Working in a fast-paced and dynamic environment may require strong resilience and adaptability
• Collaborating with clients and stakeholders may require strong communication and interpersonal skills

ASSUMPTION: The role may present challenges related to time management, continuous learning, resilience, and communication, but these can be overcome with strong skills and a proactive approach.

📈 Similar Roles Comparison

• This role differs from other marketing roles in its focus on Amazon advertising and performance marketing
• Industry-specific context: The role requires a strong understanding of Amazon's advertising platform and tools, as well as relevant market trends and developments
• Career path comparison: The role offers opportunities for growth and development within the company, with potential progression to senior or management roles

ASSUMPTION: The role is unique in its focus on Amazon advertising and performance marketing, requiring a strong understanding of the platform and relevant market trends and developments.

📝 Sample Projects

• Developing and implementing a successful SEA strategy for a client to maximize their advertising potential on Amazon
• Conducting keyword research and SEO optimization to improve the organic rankings and visibility of a client's products on Amazon
• Optimizing a client's PPC prices based on previously defined strategies to maximize the efficiency and ROI of their advertising measures

ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop and implement effective marketing strategies, conduct keyword research and SEO optimization, and optimize PPC prices to maximize efficiency and ROI.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?
• How does the company collaborate with clients and stakeholders to achieve their advertising goals?
• What are the key challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: Asking insightful questions during the interview demonstrates the candidate's interest in the role and the company, as well as their ability to think critically and strategically.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/efly-amz/14485377-online-marketing-manager-m-w-d
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work or projects that showcase your skills and accomplishments
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.