Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Office and Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEA strategies in collaboration with account managers to maximize advertising potential on Amazon.
• Conducting keyword research and SEO optimization to continuously improve campaign performance.
• Optimizing campaigns and monitoring performance to achieve the best possible results.
• Analyzing campaign data and deriving concrete measures to improve performance.
• Creating reports to transparently document campaign results and successes for clients.
• Utilizing Amazon Seller Central for campaign monitoring and management.
• Optimizing PPC prices based on previously defined strategies to maximize efficiency and ROI.

ASSUMPTION: This role requires a strong understanding of online marketing strategies, particularly in the context of Amazon advertising. The ideal candidate will have experience in developing and implementing successful SEA strategies.

📋 Key Responsibilities

✅ Strategic Planning: Develop and implement SEA strategies in collaboration with account managers to optimize advertising potential on Amazon.

✅ Keyword Research & SEO Optimization: Conduct keyword research and on- and off-page analyses to continuously improve campaign performance.

✅ Campaign Optimization: Continuously optimize and monitor campaigns to achieve the best possible results.

✅ Data Analysis & Measure Derivation: Analyze campaign data using analysis tools and derive concrete measures to improve performance.

✅ Reporting: Create reports to transparently document campaign results and successes for clients.

✅ Amazon Seller Central Management: Utilize Amazon Seller Central for campaign monitoring and management.

✅ PPC Optimization: Optimize PPC prices based on previously defined strategies to maximize efficiency and ROI.

ASSUMPTION: This role requires strong analytical and strategic thinking skills, as well as the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Completed commercial training, ideally in E-Commerce or a similar field.

Experience: 2-5 years of relevant experience in online marketing or a related field.

Required Skills:

• Excellent knowledge of online marketing strategies, particularly in the context of Amazon advertising.
• Strong analytical and strategic thinking skills.
• Ability to work independently and in a team environment.
• Excellent communication skills in German and English.
• Proficient in Excel and PowerPoint.

Preferred Skills:

• Experience with Amazon Seller Central.
• Knowledge of additional programming languages (e.g., Python, R).

ASSUMPTION: Candidates with a background in online marketing or a related field, as well as relevant experience, are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on market research and company size)

Benefits:

• Hybrid work model (combination of home office and work in the office).
• Access to training and workshops for continuous skill development and career advancement within the agency.
• Motivated and supportive team with an open working culture.
• Modern equipment for daily tasks.

Working Hours: Full-time (40 hours per week) with flexible working hours.

ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits may vary based on individual employment contracts.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and online marketing industry, focusing on Amazon advertising.

Company Size: As a mid-sized company, eFLY offers a dynamic work environment with opportunities for growth and development.

Founded: The company was founded in 2015 and has since grown to become a leading provider of Amazon advertising services.

Company Description:

• eFLY specializes in Amazon advertising and offers a range of services, including strategy development, campaign management, and data analysis.
• The company works with a diverse range of clients, from small businesses to large enterprises.
• eFLY is committed to providing exceptional service and helping clients achieve their advertising goals.

Company Specialties:

• Amazon advertising strategy development.
• Campaign management and optimization.
• Data analysis and reporting.
• Cross-border e-commerce solutions.

Company Website: efly.com

ASSUMPTION: eFLY's focus on Amazon advertising and commitment to client success make it an attractive employer for online marketing professionals.

📊 Role Analysis

Career Level: This role is suitable for experienced online marketing professionals looking to advance their careers in the Amazon advertising space.

Reporting Structure: The Online Marketing Manager will report directly to the Head of Marketing or a similar role.

Work Arrangement: This role offers a hybrid work arrangement, combining home office and work in the office.

Growth Opportunities:

• Progression to a senior or management role within the marketing department.
• Expansion into additional areas of online marketing or e-commerce.
• Opportunities to work on international projects and gain cross-cultural experience.

ASSUMPTION: This role offers significant growth potential for candidates with the right skills and experience, as well as a strong commitment to professional development.

🌍 Location & Work Environment

Office Type: eFLY's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Stuttgart, Germany

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant culture, rich history, and strong economy.
• The city is home to numerous Fortune 500 companies and offers ample opportunities for professional growth and development.
• Stuttgart is well-connected by public transportation, making it easy to commute to and from the office.

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM. Employees are expected to be available during these hours for meetings and collaboration.

ASSUMPTION: The hybrid work arrangement and flexible work schedule offer employees a healthy work-life balance, while the modern office environment fosters creativity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or video interview with the hiring manager and a member of the marketing team.
• Final interview with the CEO or a member of the executive team.

Key Assessment Areas:

• Technical skills and knowledge of online marketing strategies, particularly in the context of Amazon advertising.
• Analytical and problem-solving skills.
• Communication and interpersonal skills.
• Cultural fit and alignment with company values.

Application Tips:

• Highlight relevant experience and achievements in online marketing, with a focus on Amazon advertising.
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description.
• Prepare for the interview by researching the company and its competitors, as well as brushing up on your knowledge of Amazon advertising strategies.

ATS Keywords: Amazon advertising, SEA strategies, keyword research, SEO optimization, campaign optimization, data analysis, reporting, PPC optimization, online marketing, e-commerce

ASSUMPTION: The application process is designed to assess candidates' technical skills, cultural fit, and alignment with company values. Successful candidates will demonstrate a strong understanding of online marketing strategies and a commitment to professional development.

🛠️ Tools & Technologies

• Amazon Seller Central
• Google Analytics
• Microsoft Excel
• Microsoft PowerPoint
• Additional tools and technologies may be required based on specific projects or client needs

ASSUMPTION: The tools and technologies required for this role are standard in the online marketing industry and can be learned or mastered with relative ease.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Continuous learning and improvement
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you have a strong understanding of online marketing strategies, particularly in the context of Amazon advertising?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a collaborative and team-oriented work environment?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Candidates who align with eFLY's company values and work style are likely to be the best fit for this role and the company culture.

⚠️ Potential Challenges

• Keeping up with the fast-paced and dynamic nature of the online marketing industry.
• Managing multiple campaigns and clients simultaneously.
• Developing and implementing effective strategies for clients with diverse needs and objectives.
• Adapting to changes in Amazon's advertising policies and platform features.

ASSUMPTION: These challenges can be overcome with strong technical skills, a commitment to continuous learning, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to other online marketing manager positions, but with a specific focus on Amazon advertising.
• Compared to other online marketing roles, this position requires a strong understanding of Amazon's advertising platform and strategies.
• Career progression in this role may lead to senior or management positions within the marketing department or expansion into additional areas of online marketing or e-commerce.

ASSUMPTION: This role offers unique opportunities for candidates interested in specializing in Amazon advertising and advancing their careers in the online marketing industry.

📝 Sample Projects

• Developing and implementing a successful SEA strategy for a new client in the consumer goods industry.
• Optimizing the PPC campaigns of an established client in the electronics sector to improve ROI.
• Conducting a comprehensive analysis of a client's Amazon advertising performance and providing data-driven recommendations for improvement.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Online Marketing Manager in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role collaborate with other departments within the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• Can you provide an example of a successful online marketing campaign that the company has implemented for a client?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities associated with this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Job Application Form.
• Tailor your resume and cover letter to highlight your relevant experience and skills in online marketing, with a focus on Amazon advertising.
• Prepare for the interview by researching the company and brushing up on your knowledge of Amazon advertising strategies.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.