Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing advertising budgets for clients to achieve optimal visibility on Amazon
• Creating regular evaluations to communicate progress to clients
• Positioning products in desired advertising spaces
• Collaborating with account managers to develop SEA strategies
• Conducting keyword research and SEO optimization

ASSUMPTION: The role involves a high level of data analysis and strategic planning to maximize ROI for clients. It requires strong communication skills to collaborate with internal teams and clients.

📋 Key Responsibilities

✅ Strategic Planning: Develop and implement SEA strategies in collaboration with account managers to optimize and expand advertising potential on Amazon

✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to continuously improve campaign performance

✅ Campaign Optimization: Continuously optimize and monitor campaigns to achieve the best possible results

✅ Data Analysis & Measure Derivation: Analyze campaign data using analysis tools and derive concrete measures to improve performance

✅ Reporting: Create and maintain reports to transparently document campaign results and successes for clients

✅ Amazon Seller Central: Utilize and manage Amazon Seller Central to monitor and control campaigns

✅ PPC Optimization: Adjust and optimize PPC prices based on previously defined strategies to maximize the efficiency and ROI of advertising measures

ASSUMPTION: The role requires a strong analytical mindset and the ability to work independently and in a team to achieve optimal results for clients.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/-frau für E-Commerce or in a similar field

Experience: 2-5 years of relevant experience in online marketing or a similar role

Required Skills:

• Strong analytical skills and data-driven decision-making
• Excellent communication skills, both written and verbal
• Self-motivated and able to work independently
• Strong teamwork and collaboration skills
• Proficient in Excel and PowerPoint
• Fluency in German (C1 level or above)

Preferred Skills:

• Experience with Amazon Seller Central and Amazon advertising platforms
• Knowledge of SEO best practices
• Fluency in English (B2 level or above)

ASSUMPTION: Candidates should have a strong foundation in commercial training and relevant experience, with a focus on data analysis and communication skills.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and performance)

Benefits:

• Hybrid work model (combination of home office and on-site work)
• Career development opportunities, including access to workshops and training
• Team culture with a supportive and motivated environment
• Modern equipment and tools for daily tasks

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for online marketing managers with 2-5 years of experience in the Stuttgart area.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on Amazon performance and content marketing

Company Size: Medium (51-200 employees), offering a dynamic and collaborative work environment

Founded: 2017, with a strong track record of growth and success in the Amazon advertising industry

Company Description:

• Leading Amazon performance and content marketing agency, specializing in Amazon advertising, SEO optimization, and content creation
• Manages seven-figure advertising budgets for clients, with a focus on maximizing visibility, organic rankings, and revenue
• Expert team of over 70 Amazon professionals, offering personalized account management and 24/7 support

Company Specialties:

• Amazon advertising (Sponsored Advertising and Demand Side Platform)
• Content optimization (Amazon Stores, A+ Content, photography, videography, and 3D rendering)
• SEO optimization (frontend and backend)
• Internationalization (market entry and advertising in foreign countries)
• In-house consulting (Amazon marketing expertise)

Company Website: efly-amz.com

ASSUMPTION: The company's focus on Amazon advertising and performance marketing requires candidates with strong analytical and strategic skills.

📊 Role Analysis

Career Level: Mid-level, with opportunities for career growth and development

Reporting Structure: Reports directly to the management team, with close collaboration with account managers and other internal teams

Work Arrangement: Hybrid (2-3 days in the office, with the rest of the week working remotely)

Growth Opportunities:

• Career progression within the company, such as moving into a senior role or taking on more responsibilities
• Access to workshops and training to develop new skills and advance career goals
• Opportunities to work on diverse projects and collaborate with various teams

ASSUMPTION: The role offers strong potential for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on teamwork and communication

Office Location(s): Kronenstraße 36, Stuttgart, Baden-Württemberg 70174, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and the sixth-largest city in Germany
• The city offers a high quality of life, with a rich cultural scene, numerous parks, and a vibrant nightlife
• Stuttgart is also a major hub for the automotive industry and is home to several multinational corporations

Work Schedule: Flexible, with a focus on results and productivity

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and independent work, with the office serving as a hub for team meetings and brainstorming sessions.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page
• Phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the hiring manager and/or team members to discuss the role and company in more detail
• Final decision and offer

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and teamwork abilities
• Cultural fit and alignment with company values
• Relevant experience and skills in online marketing and Amazon advertising

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Amazon advertising and performance marketing in your application materials
• Prepare for interview questions that focus on your analytical skills, communication abilities, and cultural fit

ATS Keywords: Amazon advertising, online marketing, SEA strategies, keyword research, SEO optimization, campaign optimization, data analysis, reporting, PPC optimization, German language skills

ASSUMPTION: The application process is designed to assess candidates' analytical, communication, and cultural fit skills, with a focus on relevant experience and industry knowledge.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon advertising platforms (Sponsored Advertising and Demand Side Platform)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Data analysis tools (e.g., Google Analytics, Excel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in Amazon advertising platforms and relevant SEO and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Data-driven decision-making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Results-oriented and focused on achieving client goals
• Strong analytical mindset and attention to detail
• Effective communication and collaboration skills
• Adaptability and willingness to learn and grow

Self-Assessment Questions:

• Do you have a strong analytical mindset and a proven track record of data-driven decision-making?
• Are you a strong communicator, both written and verbal, with the ability to work effectively in a team?
• Are you adaptable and willing to learn and grow in a dynamic and fast-paced environment?

ASSUMPTION: Candidates should have a strong analytical mindset, excellent communication skills, and a willingness to adapt and learn in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest trends and developments in Amazon advertising and performance marketing, which can change rapidly
• Working with clients who may have varying levels of understanding and expectations regarding Amazon advertising and performance marketing
• Balancing the need for data-driven decision-making with the need to maintain strong client relationships and communication

ASSUMPTION: The role presents unique challenges that require strong analytical, communication, and organizational skills, as well as the ability to adapt to a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Amazon advertising and performance marketing, requiring a deep understanding of the Amazon platform and its advertising tools
• Compared to other online marketing roles, this position places a greater emphasis on data analysis and strategic planning to maximize ROI for clients
• Career progression in this role may involve moving into a senior role or taking on more responsibilities, rather than transitioning into a different type of marketing role

ASSUMPTION: This role is unique in its focus on Amazon advertising and performance marketing, requiring candidates with specific skills and experience in this area.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client, including keyword research, campaign setup, and ongoing optimization
• Conducting a thorough SEO audit of a client's Amazon product listings and providing recommendations for improvement
• Creating and maintaining detailed reports on campaign performance for multiple clients, including data analysis and measure derivation

ASSUMPTION: Sample projects should demonstrate the candidate's ability to work independently and in a team, as well as their analytical and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they align with my skills and experience?
• How does the company support the professional development and growth of its employees in this role?
• Can you provide examples of how the company has adapted to changes in the Amazon advertising landscape and how this role has evolved as a result?
• How does the company measure the success of its online marketing campaigns, and how does this role contribute to that process?
• What are the most challenging aspects of this role, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: Interview questions should focus on the role's responsibilities, growth opportunities, and the company's approach to supporting its employees in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/efly-amz/14586377-online-marketing-manager-m-w-d
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your analytical and communication abilities
• Prepare for interview questions that assess your analytical, communication, and cultural fit skills, as well as your understanding of Amazon advertising and performance marketing
• Follow up with the company after submitting your application to express your interest and reiterate your qualifications
• If selected for an interview, be prepared to discuss your relevant experience and skills in more detail and provide examples of your work

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.