Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid options

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEA strategies in collaboration with account managers to maximize advertising potential on Amazon
• Conducting keyword research and SEO optimization to continuously improve campaign performance
• Optimizing campaigns and monitoring performance to achieve the best possible results within given budgets
• Analyzing campaign data and deriving concrete measures to enhance performance
• Creating and maintaining reports to transparently document campaign results for clients
• Utilizing Amazon Seller Central for campaign oversight and management
• Adapting and optimizing PPC prices based on predefined strategies to maximize efficiency and ROI

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous optimization, and effective communication with both clients and internal teams.

📋 Key Responsibilities

✅ Develop and implement SEA strategies in collaboration with account managers to maximize advertising potential on Amazon

✅ Conduct keyword research and SEO optimization to continuously improve campaign performance

✅ Optimize campaigns and monitor performance to achieve the best possible results within given budgets

✅ Analyze campaign data and derive concrete measures to enhance performance

✅ Create and maintain reports to transparently document campaign results for clients

✅ Utilize Amazon Seller Central for campaign oversight and management

✅ Adapt and optimize PPC prices based on predefined strategies to maximize efficiency and ROI

ASSUMPTION: Successful candidates will have a proven track record in online marketing, with a strong focus on Amazon advertising and data analysis.

🎯 Required Qualifications

Education: Completed commercial training, ideally in E-Commerce or a related field

Experience: 2-5 years of relevant experience in online marketing or a related field

Required Skills:

• Excellent analytical skills and data-driven mindset
• Strong communication skills, both written and verbal
• Proficient in Excel and PowerPoint
• Self-motivated and able to work independently
• Team-oriented and able to collaborate effectively

Preferred Skills:

• Experience with Amazon advertising platforms
• Fluency in German and English
• Knowledge of SEO best practices

ASSUMPTION: Candidates with experience in Amazon advertising and a strong understanding of data analysis will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Hybrid work model, combining home office and on-site work
• Access to training and workshops for continuous professional development
• Motivating and supportive team environment
• Modern equipment and tools for daily tasks

Working Hours: Full-time (40 hours per week), with flexible scheduling options

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and online marketing sectors, focusing on Amazon advertising and marketplace optimization

Company Size: As a mid-sized company, eFLY offers a dynamic work environment with opportunities for growth and collaboration

Founded: eFLY was founded in 2017, with a focus on providing innovative solutions for online sellers on Amazon

Company Description:

• eFLY specializes in Amazon advertising and marketplace optimization, helping clients maximize their online sales potential
• The company offers a range of services, including online marketing, SEO, and Amazon account management
• eFLY prides itself on its data-driven approach, continuous innovation, and commitment to client success

Company Specialties:

• Amazon advertising
• Marketplace optimization
• Online marketing and SEO
• Amazon account management

Company Website: efly.com

ASSUMPTION: eFLY's focus on data-driven decision making and continuous optimization aligns well with the requirements of the Online Marketing Manager role.

📊 Role Analysis

Career Level: This role is suitable for experienced online marketing professionals seeking to advance their careers in the Amazon advertising sector

Reporting Structure: The Online Marketing Manager will report directly to the Head of Marketing and work closely with account managers and other internal teams

Work Arrangement: This role offers a hybrid work arrangement, combining home office and on-site work at the company's Stuttgart location

Growth Opportunities:

• Progression to senior or management roles within the marketing department
• Expanding expertise in Amazon advertising and related fields
• Potential to work on international projects and collaborate with diverse teams

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the dynamic and innovative environment at eFLY.

🌍 Location & Work Environment

Office Type: eFLY's office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): Stuttgart, Germany

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and offers a high quality of life, with a rich cultural scene and numerous recreational opportunities
• The city is well-connected by public transportation and has a vibrant startup ecosystem
• Stuttgart is home to several major tech companies and is an attractive location for online marketing professionals

Work Schedule: Full-time (40 hours per week), with flexible scheduling options and the possibility of working from home

ASSUMPTION: The hybrid work arrangement and modern office environment at eFLY provide an optimal balance between flexibility and collaboration for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Relevant experience in online marketing and Amazon advertising
• Data analysis and interpretation skills
• Communication and teamwork abilities
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on Amazon advertising and data analysis
• Tailor your cover letter to demonstrate your understanding of the role and eFLY's business
• Prepare for interview questions related to data-driven decision making, campaign optimization, and team collaboration

ATS Keywords: Amazon advertising, SEA strategies, keyword research, SEO optimization, campaign optimization, data analysis, reporting, PPC optimization, online marketing, e-commerce

ASSUMPTION: The application process at eFLY is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Amazon Seller Central
• Excel and PowerPoint
• SEO tools (e.g., SEMrush, Ahrefs)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Successful candidates will be proficient in using relevant tools and technologies to optimize campaigns and analyze performance data.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous innovation
• Client focus and success
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced
• Results-oriented and goal-driven
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you approach data-driven decision making in your current role?
• Can you describe a time when you optimized a campaign to improve performance within a given budget?
• How do you prefer to work in a team, and how do you handle conflicts or differing opinions?

ASSUMPTION: Candidates who align with eFLY's data-driven approach, commitment to innovation, and collaborative work style will be well-suited to the company's culture.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest trends and best practices in Amazon advertising and online marketing
• Adapting to a dynamic work environment with changing priorities and deadlines
• Collaborating effectively with remote team members and clients

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Amazon advertising and requires a deep understanding of the Amazon marketplace
• Compared to other online marketing roles, this position places a stronger emphasis on data analysis and optimization
• Career progression in this role may lead to senior or management positions within the marketing department or related fields

ASSUMPTION: Candidates with experience in Amazon advertising and a strong focus on data-driven decision making will find this role particularly appealing and well-suited to their skillset.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client, including keyword research, campaign setup, and ongoing optimization
• Analyzing campaign performance data to identify trends and opportunities for improvement, and presenting findings to the client and internal teams
• Collaborating with account managers to optimize product listings and improve organic search visibility on Amazon

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and collaborative nature of the Online Marketing Manager role at eFLY.

❓ Key Questions to Ask During Interview

• Can you describe the typical structure of a campaign and how performance is tracked and optimized?
• How does eFLY support the professional development of its employees, particularly in the area of Amazon advertising?
• Can you provide an example of a successful campaign that eFLY has managed for a client, and what factors contributed to its success?
• How does eFLY approach collaboration and communication with remote team members and clients?
• What are the most important qualities for a successful Online Marketing Manager at eFLY, in your opinion?

ASSUMPTION: These interview questions are designed to assess candidates' understanding of the role, eFLY's business, and their potential fit within the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on Amazon advertising and data analysis
• Prepare for interview questions related to data-driven decision making, campaign optimization, and team collaboration
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.