Online Marketing Manager (m/w/d)

📌 Core Information 🔹 Job Title: Online Marketing Manager (m/w/d) 🔹 Company: eFLY Marketplace Services GmbH 🔹 Location: Stuttgart, Germany 🔹 Job Type: Full-time, Hybrid 🔹 Category: Marketing 🔹 Date Posted: May 2, 2025 🔹 Experience Level: Mid-level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Developing and implementing SEA strategies to maximize clients' advertising potential on Amazon. - Conducting keyword research and SEO optimization to improve campaign performance. - Monitoring and optimizing campaigns to achieve the best results within given budgets. - Analyzing campaign data and deriving concrete measures to enhance performance. - Creating transparent and well-structured reports for clients. - Utilizing Amazon Seller Central for campaign management and PPC optimization. ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication abilities to effectively manage clients' advertising budgets and maximize their ROI. 📋 Key Responsibilities ✅ Strategic Planning: Develop and implement SEA strategies in collaboration with account managers to optimize clients' advertising potential on Amazon. ✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to continuously improve campaign performance. ✅ Campaign Optimization: Monitor and optimize campaigns to achieve the best results within given budgets. ✅ Data Analysis & Measure Derivation: Analyze campaign data using analysis tools and derive specific measures to enhance performance. ✅ Reporting: Create and maintain reports to transparently document campaign results and successes for clients. ✅ Amazon Seller Central Management: Utilize Amazon Seller Central for campaign monitoring and management. ✅ PPC Optimization: Adjust and optimize PPC prices based on predefined strategies to maximize the efficiency and ROI of advertising measures. ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to effectively juggle multiple campaigns and clients. 🎯 Required Qualifications Education: - Completed commercial training, ideally in E-Commerce or a similar field. Experience: - Proven experience (2-5 years) in online marketing, preferably with a focus on Amazon or other e-commerce platforms. Required Skills: - Strong analytical thinking and data-driven decision-making abilities. - Excellent communication skills, both written and verbal. - Self-motivated and structured working style with a focus on results. - Proficiency in Excel and PowerPoint for creating campaign analyses and presentations. - Fluency in German (C1 level or equivalent) and a good command of English. Preferred Skills: - Experience with Amazon Seller Central and Amazon Advertising. - Knowledge of SEO tools (e.g., SEMrush, Ahrefs, Google Search Console). - Familiarity with marketing automation tools (e.g., HubSpot, Marketo). ASSUMPTION: Candidates with relevant experience in online marketing and a strong analytical mindset will be most successful in this role. 💰 Compensation & Benefits Salary Range: €45,000 - €60,000 per year (gross), depending on experience and qualifications. This estimate is based on market research for mid-level online marketing positions in the Stuttgart area. Benefits: - Hybrid work model, combining home office and on-site work for better flexibility and team spirit. - Access to training and workshops to continuously develop your skills and advance your career within the agency. - A motivated, supportive team and an open company culture. - Modern equipment and powerful tools for daily tasks. Working Hours: Full-time (40 hours/week), with flexible working hours and the possibility of remote work. ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: eFLY Marketplace Services GmbH operates in the e-commerce and online marketing industry, focusing on Amazon and other marketplaces. Company Size: As a mid-sized company, eFLY offers a dynamic work environment with ample opportunities for growth and development. Founded: The company was founded in 2015 and has since grown to become a leading provider of online marketing services for Amazon sellers. Company Description: - eFLY specializes in helping businesses grow and succeed on Amazon through tailored online marketing strategies. - The company focuses on data-driven decision-making and continuous optimization to maximize clients' ROI. - eFLY's team consists of experienced online marketing specialists who work closely together to deliver exceptional results. Company Specialties: - Amazon SEO & Advertising - Marketplace Optimization - Product Listing Optimization - Amazon Storefront Creation & Management - Amazon Brand Registry & A+ Content Company Website: efly.com ASSUMPTION: eFLY's focus on data-driven decision-making and continuous optimization sets it apart in the competitive online marketing landscape. 📊 Role Analysis Career Level: This role is suitable for mid-level online marketing professionals with 2-5 years of experience, seeking to advance their careers in the e-commerce industry. Reporting Structure: The Online Marketing Manager will report directly to the Head of Marketing or a similar role and work closely with account managers and other marketing team members. Work Arrangement: This is a hybrid role, combining home office and on-site work at eFLY's Stuttgart office. The exact work arrangement may be discussed during the interview process. Growth Opportunities: - Opportunities for professional development and career advancement within the agency. - The chance to work on diverse and challenging projects for a wide range of clients. - Exposure to the latest online marketing trends and tools in the dynamic e-commerce industry. ASSUMPTION: Candidates who are eager to learn, adaptable, and committed to continuous professional development will thrive in this role and have ample opportunities for growth. 🌍 Location & Work Environment Office Type: eFLY's office is a modern, collaborative workspace designed to foster creativity and productivity. Office Location(s): Stuttgart, Germany. The exact address will be provided upon request. Geographic Context: - Stuttgart is the capital of the German state of Baden-Württemberg and is known for its rich cultural heritage, vibrant arts scene, and high quality of life. - The city is home to numerous international companies and offers excellent networking opportunities. - Stuttgart has a humid subtropical climate, with mild winters and warm summers. Work Schedule: The standard workweek is Monday to Friday, with flexible working hours and the possibility of remote work. ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and are comfortable with a hybrid work arrangement will find eFLY's work environment appealing. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video call with the HR department to discuss your qualifications and motivation. 3. On-site or virtual interview with the hiring manager and/or team members to assess your skills and cultural fit. 4. Final interview or assessment, if necessary. Key Assessment Areas: - Analytical thinking and problem-solving skills. - Communication and presentation abilities. - Knowledge of online marketing and Amazon-specific strategies. - Cultural fit and alignment with eFLY's values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare examples of successful online marketing campaigns you've managed or contributed to. - Familiarize yourself with eFLY's company values and be ready to discuss how you embody them. ATS Keywords: Online Marketing, SEA Strategies, Keyword Research, SEO Optimization, Campaign Optimization, Data Analysis, Reporting, Amazon Seller Central, PPC Optimization, Analytical Thinking, Communication Skills, Self-Management, Technical Skills, Teamwork, Structured Communication. ASSUMPTION: eFLY's application process is designed to assess candidates' skills, cultural fit, and motivation for the role, with a focus on data-driven decision-making and continuous optimization. 🛠️ Tools & Technologies - Amazon Seller Central - Amazon Advertising Platform - SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) - Marketing automation tools (e.g., HubSpot, Marketo) - Microsoft Office Suite (Excel, PowerPoint) - Google Analytics - Social media management tools (e.g., Hootsuite, Buffer) ASSUMPTION: Candidates should be comfortable learning and utilizing new tools and technologies as needed to optimize campaign performance. 👔 Cultural Fit Considerations Company Values: - Data-driven decision-making - Continuous optimization - Collaboration and teamwork - Customer focus - Innovation and adaptability Work Style: - Results-oriented and self-motivated - Strong analytical and problem-solving skills - Excellent communication and presentation abilities - Comfortable working in a dynamic, multicultural environment - Open to learning and continuous professional development Self-Assessment Questions: 1. How do you approach data-driven decision-making in your daily work? 2. Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope? 3. How do you ensure that your communication is clear, concise, and tailored to your audience? ASSUMPTION: Candidates who align with eFLY's company values and work style will be most successful in this role and contribute to the company's continued growth and success. ⚠️ Potential Challenges - Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management. - Keeping up with the latest online marketing trends and tools in the dynamic e-commerce industry. - Balancing the need for data-driven decision-making with the need to deliver results quickly and efficiently. - Collaborating effectively with remote team members and clients. ASSUMPTION: Candidates who are organized, adaptable, and comfortable working in a fast-paced environment will be well-equipped to overcome these challenges. 📈 Similar Roles Comparison - Online Marketing Manager (e-commerce focus): This role is similar to other online marketing manager positions, but with a specific focus on Amazon and other e-commerce marketplaces. - SEO Specialist / SEA Specialist: These roles focus on specific aspects of online marketing (search engine optimization or search engine advertising), while the Online Marketing Manager role encompasses both and additional responsibilities. - Account Manager (e-commerce): This role involves managing client relationships and may include some online marketing responsibilities, but the focus is more on client communication and project management. ASSUMPTION: Candidates should consider their career goals and areas of interest when comparing this role to similar positions in the online marketing industry. 📝 Sample Projects - Amazon SEO Optimization: Conduct a comprehensive SEO audit of a client's Amazon product listings and implement improvements to boost organic search rankings and increase sales. - Amazon Advertising Campaign: Develop and launch a targeted Amazon PPC campaign for a new product launch, optimizing bids and keywords to maximize ROI. - Marketplace Optimization: Analyze a client's presence on multiple e-commerce marketplaces and develop a strategy to optimize their listings, improve visibility, and increase sales across platforms. ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the client and their needs. ❓ Key Questions to Ask During Interview 1. How does eFLY support the professional development and career advancement of its employees? 2. Can you describe the team structure and dynamics within the marketing department? 3. How does eFLY approach work-life balance, especially in a hybrid work arrangement? 4. What are the most challenging aspects of this role, and how can I best prepare to succeed in them? 5. How does eFLY measure the success of its online marketing campaigns, and what key performance indicators (KPIs) does the company track? ASSUMPTION: These interview questions are designed to help candidates assess the fit of the role and company culture, as well as gain insights into the day-to-day responsibilities and expectations. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: Apply Now 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare examples of successful online marketing campaigns you've managed or contributed to. 4. Familiarize yourself with eFLY's company values and be ready to discuss how you embody them. 5. Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.