Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEA strategies in collaboration with account managers to maximize advertising potential on Amazon
• Conducting keyword research and SEO optimization to continuously improve campaign performance
• Optimizing campaigns and monitoring their progress to achieve the best results
• Analyzing campaign data and deriving concrete measures to enhance performance
• Creating reports to document results and successes for clients
• Managing Amazon Seller Central for campaign oversight and control
• Adapting and optimizing PPC prices based on predefined strategies to maximize efficiency and ROI

ASSUMPTION: The role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign monitoring and improvement.

📋 Key Responsibilities

✅ Strategic Planning: Develop and implement SEA strategies in collaboration with account managers to optimize advertising potential on Amazon

✅ Keyword Research & SEO Optimization: Conduct keyword research and on/off-page analyses to continuously improve campaign performance

✅ Campaign Optimization: Monitor and optimize campaigns to achieve the best results

✅ Data Analysis & Measures: Analyze campaign data using analysis tools and derive concrete measures to enhance performance

✅ Reporting: Create reports to document results and successes for clients

✅ Amazon Seller Central Management: Utilize and manage Amazon Seller Central for campaign oversight and control

✅ PPC Optimization: Adapt and optimize PPC prices based on predefined strategies to maximize efficiency and ROI

ASSUMPTION: The role involves a high degree of autonomy and requires strong self-management skills to balance multiple responsibilities and deadlines.

🎯 Required Qualifications

Education: Completed commercial training, ideally in E-Commerce or a related field

Experience: 2-5 years of relevant experience in online marketing or a related field

Required Skills:

• Strong analytical thinking and data-driven decision-making
• Excellent communication skills, both written and verbal
• Self-directed work style with strong organizational skills
• Quick comprehension and ability to learn new topics quickly
• Proficient in Excel and PowerPoint for creating campaign analyses and presentations

Preferred Skills:

• Experience with Amazon Seller Central and PPC optimization
• Fluency in German and English
• Experience working in a team and collaborating with account managers

ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the company's location and the job description's language.

💰 Compensation & Benefits

Salary Range: Based on industry standards for online marketing managers with 2-5 years of experience in Germany, the estimated salary range is €45,000 - €65,000 per year (gross).

Benefits:

• Hybrid work model combining home office and on-site work
• Access to training and workshops for continuous skill development and career advancement
• Motivating and supportive team environment with an open company culture
• Modern equipment and powerful tools for daily tasks

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) and flexible hybrid arrangement

ASSUMPTION: The salary range is estimated based on market research and may vary depending on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and online marketing industry, focusing on Amazon marketplace services

Company Size: As a startup, eFLY offers a dynamic and agile work environment with close-knit teams and rapid growth opportunities

Founded: The company was founded in 2019, with a brief history marked by rapid growth and expansion in the e-commerce market

Company Description:

• eFLY specializes in Amazon marketplace services, helping businesses grow and succeed on the Amazon platform
• The company focuses on data-driven strategies and continuous optimization to maximize clients' advertising potential
• eFLY fosters a team-oriented culture with a strong emphasis on collaboration and mutual support

Company Specialties:

• Amazon marketplace services
• Online marketing and advertising optimization
• Data analysis and strategy development

Company Website: efly.com

ASSUMPTION: As a startup, eFLY may offer more flexibility and growth opportunities compared to larger, more established companies.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience seeking to advance their careers in online marketing and e-commerce

Reporting Structure: The online marketing manager reports directly to the account managers and works closely with the team to develop and implement strategies

Work Arrangement: The hybrid work model combines home office and on-site work, offering flexibility and a balance between independent work and team collaboration

Growth Opportunities:

• Continuous learning and skill development through training and workshops
• Career advancement within the company as it grows and expands
• Potential to take on more responsibilities and leadership roles as the team and client base grow

ASSUMPTION: The role offers ample opportunities for professional growth and development within the dynamic and expanding e-commerce market.

🌍 Location & Work Environment

Office Type: eFLY's office is located in Stuttgart, Germany, offering a modern and collaborative work environment

Office Location(s): eFLY's headquarters is in Stuttgart, with potential for remote work and hybrid arrangements

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg in southwest Germany
• The city offers a high quality of life, with a vibrant cultural scene, numerous parks, and a well-developed public transportation system
• Stuttgart is an important economic hub, with a strong focus on industries such as automotive, technology, and finance

Work Schedule: The hybrid work model allows for a flexible balance between independent work and team collaboration, with standard working hours from Monday to Friday

ASSUMPTION: The hybrid work arrangement offers a good balance between independent work and team collaboration, fostering a productive and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to discuss qualifications and fit
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Analytical thinking and problem-solving skills
• Communication and teamwork abilities
• Cultural fit and alignment with company values
• Technical skills and proficiency in relevant tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of online marketing, SEO, and data analysis in your application materials
• Showcase your ability to work independently and collaborate effectively with a team
• Follow up after submitting your application to express your interest and reiterate your qualifications

ATS Keywords: Online Marketing, SEA Strategies, Keyword Research, SEO Optimization, Campaign Optimization, Data Analysis, Reporting, Amazon Seller Central, PPC Optimization, Analytical Thinking, Communication Skills, Self-Management, Technical Skills, Teamwork, Structured Communication

ASSUMPTION: The application process may involve assessments or case studies to evaluate candidates' analytical and problem-solving skills.

🛠️ Tools & Technologies

• Amazon Seller Central
• Excel and PowerPoint
• SEO and keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The role may require proficiency in additional tools and technologies specific to online marketing and e-commerce, such as advertising platforms and marketing automation software.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making and continuous optimization
• Collaboration and teamwork
• Agility and adaptability in a dynamic market

Work Style:

• Self-directed and independent, with strong organizational skills
• Strong analytical thinking and problem-solving abilities
• Effective communication and teamwork skills

Self-Assessment Questions:

• Do you thrive in a dynamic and agile work environment, with a strong focus on data-driven decision-making?
• Are you comfortable working independently and collaborating effectively with a team?
• Do you possess strong analytical thinking and problem-solving skills, with a proven track record in online marketing and e-commerce?

ASSUMPTION: As a startup, eFLY values candidates who are adaptable, proactive, and capable of thriving in a fast-paced and ever-changing environment.

⚠️ Potential Challenges

• Managing multiple responsibilities and deadlines effectively
• Keeping up with the dynamic and rapidly evolving e-commerce market
• Balancing independent work and team collaboration in a hybrid work environment
• Adapting to changes in company structure and priorities as the startup grows

ASSUMPTION: The role may present challenges related to time management, adaptability, and balancing independent work with team collaboration.

📈 Similar Roles Comparison

• Compared to other online marketing roles, this position places a stronger emphasis on data analysis and optimization, with a focus on Amazon marketplace services
• In the broader e-commerce landscape, this role requires a deep understanding of Amazon's platform and advertising ecosystem
• Career progression may involve moving into more specialized or leadership roles within the company as it grows and expands

ASSUMPTION: The role offers unique opportunities and challenges compared to similar positions in the industry, with a strong focus on data-driven decision-making and continuous optimization.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a client's Amazon product listings
• Analyzing campaign data to identify trends and optimize performance for a portfolio of client accounts
• Creating detailed reports to communicate campaign progress and successes to clients and stakeholders

ASSUMPTION: The role involves a wide range of projects and responsibilities, requiring strong adaptability and versatility in online marketing and e-commerce.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities for this role and how they may evolve as the company grows?
• How does the team collaborate and support each other in developing and implementing marketing strategies?
• What opportunities are there for professional development and career advancement within the company?
• How does the company approach work-life balance and employee well-being in a hybrid work environment?
• What are the most significant challenges facing the company in the coming months, and how can this role contribute to addressing them?

ASSUMPTION: The interview process provides an opportunity to assess cultural fit, clarify expectations, and understand the company's growth trajectory and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching the company, industry, and role-specific requirements
• Follow up after submitting your application to express your interest and reiterate your qualifications
• Prepare for the interview by practicing common online marketing and e-commerce interview questions and scenarios

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.