Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and managing advertising budgets for clients to achieve optimal visibility
• Creating regular evaluations to communicate progress to clients
• Positioning products in desired advertising spaces
• Collaborating with account managers to develop SEA strategies

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and client communication, requiring a balance of creative and analytical skills.

📋 Key Responsibilities

✅ Developing and implementing SEA strategies in collaboration with account managers

✅ Conducting keyword research and SEO optimization for continuous campaign improvement

✅ Optimizing campaigns to maximize performance and ROI

✅ Analyzing campaign data using analysis tools and deriving concrete measures for improvement

✅ Building and maintaining reports to transparently document campaign results for clients

✅ Utilizing Amazon Seller Central for campaign monitoring and control

✅ Adapting and optimizing PPC prices based on predefined strategies to maximize efficiency and ROI

ASSUMPTION: The role requires a high level of self-organization, attention to detail, and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Completed commercial training, ideally in E-commerce or a similar field

Experience: 2-5 years of relevant experience in online marketing or a similar role

Required Skills:

• Excellent analytical and data interpretation skills
• Strong communication skills, both written and verbal
• Self-directed work style with a high level of initiative
• Quick comprehension and ability to learn quickly
• Excellent Excel and PowerPoint skills for creating campaign analyses and presentations

Preferred Skills:

• Experience with Amazon Seller Central and PPC optimization
• Fluency in German and English

ASSUMPTION: While specific industry experience is not explicitly required, a strong understanding of e-commerce and online marketing principles is essential for success in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing role in Germany)

Benefits:

• Hybrid work model combining home office and on-site work
• Access to training and workshops for continuous skill development and career advancement
• Motivating and supportive team environment with an open company culture
• Modern equipment and tools for daily tasks

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany, taking into account the company size and location. The benefits package is designed to attract and retain top talent in a competitive market.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the advertising services industry, focusing on Amazon performance and content marketing for clients

Company Size: The company has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: The company was founded in 2017 and has since grown to become a leading Amazon PPC agency in the German-speaking region

Company Description:

• The company specializes in Amazon performance and content marketing, managing seven-figure advertising budgets for clients worldwide
• With over 70 Amazon experts on staff, the company offers a comprehensive range of services, including Amazon advertising, content optimization, SEO, and consulting
• The company's mission is to help clients achieve higher visibility, better organic rankings, and increased revenue with improved profitability

Company Specialties:

• Amazon Marketing
• Amazon Performance Marketing
• Amazon Content Marketing
• Amazon PPC
• Amazon Advertising

Company Website: http://www.efly-amz.com

ASSUMPTION: The company's focus on Amazon marketing and its expertise in the field make it an attractive employer for candidates interested in e-commerce and online marketing.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for career advancement within the company

Reporting Structure: The role reports directly to the management team, with close collaboration with account managers and other marketing team members

Work Arrangement: Hybrid work model with a combination of home office and on-site work, providing flexibility and a balance between independent work and team collaboration

Growth Opportunities:

• Training and workshops to develop skills and advance career within the company
• Opportunities to work on international projects and expand knowledge of global e-commerce markets
• Potential to take on more responsibilities and advance to a senior role as the company grows

ASSUMPTION: The role offers a good balance between strategic planning, data analysis, and client communication, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern office space with a collaborative and supportive team environment

Office Location(s): Kronenstraße 36, Stuttgart, Baden-Württemberg 70174, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg in southwest Germany
• The city is known for its vibrant culture, rich history, and strong economy, with a focus on industries such as automotive, technology, and finance
• The city offers a high quality of life, with numerous parks, museums, and cultural attractions

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The location in Stuttgart provides a dynamic and innovative work environment, with easy access to cultural attractions and a strong local economy.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and motivation
• Relevant experience and skills

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on achievements and results
• Tailor your cover letter to the specific role and company, demonstrating your understanding of the position and enthusiasm for the opportunity
• Prepare for the interview by researching the company and practicing common interview questions

ATS Keywords: Online Marketing, SEA Strategies, Keyword Research, SEO Optimization, Campaign Optimization, Data Analysis, Reporting, Amazon Seller Central, PPC Optimization, Analytical Thinking, Communication Skills, Self-Management, Technical Skills, Teamwork, Structured Communication

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on relevant experience and strong communication skills.

🛠️ Tools & Technologies

• Amazon Seller Central
• Excel
• PowerPoint
• Analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite, with a focus on Excel and PowerPoint for creating campaign analyses and presentations. Familiarity with Amazon Seller Central and relevant analysis tools is also essential.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and creativity

Work Style:

• Self-directed and independent
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong customer focus and a commitment to delivering exceptional results?
• Are you comfortable working independently and taking initiative in a fast-paced environment?
• Do you thrive in a collaborative team setting and enjoy working with others to achieve common goals?
• Are you open to learning new tools and technologies and adapting your approach as needed?

ASSUMPTION: The company values a customer-centric approach, continuous learning and improvement, collaboration, and innovation. Candidates who align with these values and demonstrate a strong work ethic, adaptability, and a commitment to excellence are likely to be a good fit for the company.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the dynamic and ever-changing nature of Amazon's advertising platform, necessitating continuous learning and adaptation
• Balancing strategic planning and data analysis with client communication and reporting, requiring strong multitasking skills
• Working in a hybrid environment, which may require additional communication and coordination with remote team members

ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and effective communication to succeed in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on data analysis and optimization, with a focus on PPC and Amazon-specific advertising strategies
• In the broader e-commerce landscape, the role is similar to other online marketing or PPC management positions, but with a specific focus on the Amazon platform and its unique advertising ecosystem
• Career progression in this role may involve moving into a senior marketing position, with opportunities to specialize in Amazon advertising or expand into other e-commerce platforms

ASSUMPTION: While the role shares similarities with other marketing positions, its focus on Amazon advertising and data-driven optimization sets it apart and offers unique career development opportunities.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a client's Amazon product listings, resulting in a 30% increase in organic traffic and a 25% increase in sales
• Optimizing a client's PPC campaigns, reducing cost-per-acquisition by 20% while maintaining or improving conversion rates
• Creating a detailed and visually appealing report for a client, showcasing campaign performance and providing actionable insights for future optimization

ASSUMPTION: These sample projects demonstrate the role's focus on data-driven optimization, strategic planning, and effective communication with clients.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach work-life balance, especially in a hybrid work environment?
• What are the most challenging aspects of the role, and how can I best prepare to succeed in this position?

ASSUMPTION: These interview questions are designed to assess the company's culture, expectations, and opportunities for growth and development in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job listing on Join.com
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company and practicing common interview questions
• Follow up with the hiring manager after the interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.