Online Marketing Manager (M|W|D)

📌 Core Information

🔹 Job Title: Online Marketing Manager (M|W|D)

🔹 Company: adExperts c/o romeisIE GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Online Media

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (1 day/week in the office)

🚀 Job Overview

Key aspects of this role include:

• Planning, execution, and optimization of online marketing campaigns across B2B and B2C sectors
• Budget management and strategic allocation
• Performance monitoring and reporting
• Cross-channel marketing and innovation testing

ASSUMPTION: This role requires a strong analytical mindset and a proactive approach to staying updated with the latest trends in online marketing.

📋 Key Responsibilities

✅ Campaign Management: Plan, execute, and continuously optimize search, display, and remarketing campaigns across various platforms

✅ Social Media Advertising: Conceptualize, manage, and optimize social media campaigns on platforms like Meta and LinkedIn

✅ Cross-Channel Marketing: Collaborate with other channels such as affiliate marketing to expand digital marketing strategies

✅ Performance Monitoring & Reporting: Create and maintain standard reports, analyze campaign KPIs, and derive actionable insights

✅ Budget Responsibility: Manage and strategically allocate client budgets to maximize efficiency and achieve goals

✅ Tracking & Analytics: Develop and implement individual tracking strategies using tools like Google Tag Manager and Google Analytics

✅ Innovation & Testing: Monitor new trends, identify, and test new performance marketing channels to continuously improve measures

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-organization skills.

🎯 Required Qualifications

Education: Completed degree in a digital-oriented field (e.g., Business Administration, Marketing, Information Science, Media, or Communications) or relevant practical experience

Experience: 0-2 years of experience in online marketing or a related field

Required Skills:

• Analytical and solution-oriented thinking
• Familiarity with Google Ads, social media ads, and relevant tools
• Proficient in MS Office, particularly MS Excel

Preferred Skills:

• Experience in Google Analytics
• Knowledge of HTML and JavaScript
• Fluency in German and English

ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the company's location and the job description's language.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Home Office (minimum 1 day/week in the office)
• Office in the heart of Cologne
• Free drinks
• Flexible working hours
• Workations
• Flat hierarchies
• Regular team events
• Urban Sports membership
• Training opportunities
• Bicycle leasing
• Choice of operating system
• Great team and fun at work

Working Hours: Full-time (40 hours/week) with flexible arrangements

ASSUMPTION: The salary range is an estimate based on industry standards for this role and experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Online Media

Company Size: Small (11-50 employees) - Expect a close-knit team and a high degree of autonomy

Founded: 2015 - Relatively young company with a focus on growth and innovation

Company Description:

• Long-standing online marketing experience with a focus on performance marketing
• Support for medium-sized and large companies in optimizing their online business activities
• Continuous qualification of employees to ensure high-quality services

Company Specialties:

• Online Marketing
• SEA (Search Engine Advertising)
• Facebook Marketing
• Social Media Marketing
• Tracking Implementation
• Web Analysis
• Audit
• Reputation Management
• Reporting and Monitoring

Company Website: www.adexperts.de

ASSUMPTION: adExperts places a strong emphasis on performance and results, as indicated by their specialties and focus on online marketing.

📊 Role Analysis

Career Level: Junior to Mid-level - This role offers opportunities for growth and development within the company

Reporting Structure: The role reports directly to the management team, indicating a high degree of responsibility and autonomy

Work Arrangement: Hybrid (1 day/week in the office) - Offers a good balance between remote work and in-office collaboration

Growth Opportunities:

• Expanding responsibilities as the company grows
• Potential to move into a management or specialist role with increased experience
• Opportunities to work on diverse projects across various industries

ASSUMPTION: This role offers significant growth potential, given the company's size and focus on performance marketing.

🌍 Location & Work Environment

Office Type: Urban office in the heart of Cologne - Offers a vibrant and dynamic work environment

Office Location(s): Cologne, Germany

Geographic Context:

• Cologne is a major city in western Germany, known for its vibrant cultural scene and historic architecture
• The city offers a high quality of life, with numerous parks, museums, and recreational activities
• Cologne is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours/week) with flexible arrangements - Offers a good work-life balance

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, while the urban office location provides a stimulating work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Analytical and problem-solving skills
• Knowledge of online marketing tools and platforms
• Communication and teamwork skills
• Cultural fit and motivation

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of online marketing trends and strategies
• Showcase your ability to work independently and manage multiple projects

ATS Keywords: Online Marketing, Performance Marketing, Campaign Management, Social Media Advertising, Google Ads, Google Analytics, Budget Management, Reporting, Tracking, Innovation, Testing

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Google Ads
• Social Media Ads (Meta, LinkedIn)
• Google Analytics
• Google Tag Manager
• MS Office (Excel, PowerPoint)

ASSUMPTION: The required tools and technologies may change or evolve over time, as the company adapts to new trends and platforms in online marketing.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Innovative
• Collaborative
• Customer-focused

Work Style:

• Autonomous and self-driven
• Collaborative and team-oriented
• Adaptable and open to new ideas
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and managing multiple projects?
• Do you enjoy collaborating with team members and contributing to a positive work culture?

ASSUMPTION: adExperts values employees who are proactive, innovative, and committed to delivering high-quality results for their clients.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously
• Keeping up with the latest trends and developments in online marketing
• Balancing remote work and in-office collaboration effectively
• Adapting to the company's fast-paced and dynamic work environment

ASSUMPTION: These challenges can be overcome by strong organizational skills, a proactive approach to learning, and a commitment to delivering high-quality results.

📈 Similar Roles Comparison

• This role focuses more on performance marketing than other online marketing roles, which may have a broader scope
• Industry-specific context: Online Media - Expect a focus on performance-driven marketing strategies
• Career path comparison: Junior to Mid-level - Offers opportunities for growth and development within the company

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the online marketing industry.

📝 Sample Projects

• Developing and executing a comprehensive online marketing strategy for a B2B client
• Optimizing social media ad campaigns for a B2C e-commerce company
• Implementing and analyzing tracking strategies for a lead generation campaign

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and challenges faced by the Online Marketing Manager in this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does the company support the professional development of its employees?
• What is the team structure, and how does this role fit into the overall organization?
• How does the company approach work-life balance, especially with the hybrid work arrangement?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous work or projects that demonstrate your understanding of online marketing trends and strategies
• Follow up with the hiring manager within one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.