Metallit GmbH logo

Online Marketing Manager (m/w/d)

Metallit GmbH
Full-time
On-site
Bielefeld, North Rhine-Westphalia, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Online Marketing Manager (m/w/d)

πŸ”Ή Company: Metallit GmbH

πŸ”Ή Location: Bielefeld, North Rhine-Westphalia, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-03-05

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing online marketing strategies to enhance brand awareness and lead generation
  • Managing and optimizing the B2B webshop, including product presentation and conversion optimization
  • Planning and executing social media campaigns on platforms like LinkedIn and Facebook
  • Conceiving, implementing, and optimizing Google Ads campaigns to increase visibility and generate qualified leads
  • Utilizing and maintaining the CRM system HubSpot for marketing automation and lead qualification
  • Creating and maintaining target-group-specific content for online channels
  • Continuously monitoring and analyzing the success of online marketing measures using appropriate tools and generating reports for management

ASSUMPTION: The role requires a strong focus on data-driven decision making and continuous optimization of marketing efforts.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing online marketing strategies to enhance brand awareness and lead generation

βœ… Managing and optimizing the B2B webshop, including product presentation and conversion optimization

βœ… Planning and executing social media campaigns on platforms like LinkedIn and Facebook

βœ… Conceiving, implementing, and optimizing Google Ads campaigns to increase visibility and generate qualified leads

βœ… Utilizing and maintaining the CRM system HubSpot for marketing automation and lead qualification

βœ… Creating and maintaining target-group-specific content for online channels

βœ… Continuously monitoring and analyzing the success of online marketing measures using appropriate tools and generating reports for management

ASSUMPTION: The role may require occasional collaboration with external agencies or freelancers for specific projects.

🎯 Required Qualifications

Education: A Bachelor's degree in Marketing, Business Administration, or a related field

Experience: At least 5 years of experience in online marketing, preferably in the B2B sector

Required Skills:

  • Proven experience in online marketing, with a focus on B2B
  • Strong knowledge of E-commerce, social media, Google Ads, and CRM systems, particularly HubSpot
  • Excellent analytical skills and data-driven mindset
  • High degree of self-motivation, independence, and structured working methods
  • Excellent communication skills and team orientation

Preferred Skills:

  • Experience with SEO and content marketing
  • Fluency in English

ASSUMPTION: Candidates with experience in the manufacturing or wholesale industry may have an advantage.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (Based on industry standards for a mid-level online marketing manager in Germany)

Benefits:

  • Modern workplaces with a dynamic, growing team
  • Family-friendly working hours
  • Asset-building benefits and comprehensive social benefits
  • Attractive offers through the Corporate Benefits portal
  • Short decision-making paths and flat hierarchies
  • Active onboarding support

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Metallit GmbH operates in the wholesale industry, specializing in workshop technology

Company Size: 201-500 employees (Medium-sized company with a family-like atmosphere)

Founded: 1965 (Over 50 years of experience in the market)

Company Description:

  • Metallit GmbH is a leading workshop partner for trade and industry
  • Offers a wide range of products and services for workshops and industrial customers
  • Committed to providing practical, individual solutions and optimal service

Company Specialties:

  • Workshop equipment and tools
  • Industrial supplies
  • Customized solutions for workshops and industry

Company Website: http://www.metallit.de

ASSUMPTION: Metallit GmbH values long-term customer relationships and focuses on providing high-quality products and services.

πŸ“Š Role Analysis

Career Level: Mid-level management (Online Marketing Manager)

Reporting Structure: The role reports directly to the management board and works closely with various departments, including sales and product management

Work Arrangement: Full-time, on-site position with the possibility of remote work

Growth Opportunities:

  • Expansion of the online marketing team and potential leadership roles
  • Internationalization of the company and potential opportunities in other European markets
  • Diversification of the product portfolio and potential expansion into new business areas

ASSUMPTION: The role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, well-equipped offices with a collaborative work environment

Office Location(s): Bielefeld, North Rhine-Westphalia, Germany

Geographic Context:

  • Bielefeld is a mid-sized city in the eastern part of North Rhine-Westphalia
  • Known for its textile industry and cultural attractions, such as the Sparrenburg and the Old Town
  • Offers a high quality of life with a mix of urban and rural environments

Work Schedule: Standard full-time work schedule with flexible hours and the possibility of remote work

ASSUMPTION: The work environment is dynamic and collaborative, with a strong focus on teamwork and open communication.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screening to discuss the role and qualifications
  • On-site interview with the management board and relevant department heads
  • Case study or presentation to demonstrate problem-solving skills and strategic thinking
  • Final interview with the CEO to discuss cultural fit and long-term career prospects

Key Assessment Areas:

  • Strategic thinking and planning
  • Analytical skills and data-driven decision making
  • Communication and presentation skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Include specific examples of successful online marketing campaigns and their impact on business outcomes
  • Demonstrate your understanding of the company and its industry by addressing relevant trends and challenges in your application

ATS Keywords: Online Marketing, E-Commerce, Social Media, Google Ads, CRM, HubSpot, Lead Generation, Brand Awareness, Conversion Optimization, Data Analysis, Reporting

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit, as well as their ability to drive results in a dynamic and growing company.

πŸ› οΈ Tools & Technologies

  • HubSpot (CRM and marketing automation)
  • Google Ads (AdWords)
  • Social media platforms (LinkedIn, Facebook, etc.)
  • Web analytics tools (Google Analytics, etc.)
  • Content management systems (CMS) and e-commerce platforms

ASSUMPTION: The role may require the use of additional tools and technologies, depending on the specific needs of the company and its customers.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Innovation and continuous improvement
  • Teamwork and collaboration
  • Responsibility and sustainability

Work Style:

  • Dynamic and fast-paced work environment
  • Strong focus on results and performance
  • Open and transparent communication
  • Flexibility and adaptability

Self-Assessment Questions:

  • How do you approach continuous learning and staying up-to-date with the latest online marketing trends?
  • Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions or customer preferences?
  • How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?

ASSUMPTION: Candidates who demonstrate a strong alignment with the company's values and a willingness to adapt to a dynamic work environment will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced environment
  • Keeping up with the latest online marketing trends and technologies
  • Collaborating effectively with various departments and stakeholders
  • Adapting to changes in the market and customer preferences

ASSUMPTION: The role may present unique challenges, but also offers significant opportunities for professional growth and development.

πŸ“ˆ Similar Roles Comparison

  • Compared to other online marketing manager roles, this position places a stronger emphasis on B2B marketing and e-commerce
  • Metallit GmbH offers a more traditional and established work environment compared to younger, more agile startups
  • Career progression may be more gradual and dependent on the company's growth and expansion

ASSUMPTION: Candidates should consider their preferences regarding company culture, work environment, and career progression when evaluating this role compared to similar positions.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive online marketing strategy to increase brand awareness and lead generation for a new product line
  • Optimizing the B2B webshop to improve conversion rates and user experience, resulting in a 20% increase in online sales
  • Conducting a comprehensive analysis of the company's social media presence and developing a targeted campaign to increase engagement and reach

ASSUMPTION: The specific projects and responsibilities may vary depending on the company's current priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the online marketing team in the next 12 months, and how can this role help address them?
  • How does Metallit GmbH support the professional development and growth of its employees?
  • What is the company's approach to innovation and staying ahead of competitors in the online marketing space?
  • How does the online marketing team collaborate with other departments, such as sales and product management?
  • What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Candidates should use the interview process to assess the company's culture, work environment, and long-term career prospects, as well as to demonstrate their qualifications and fit for the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare a case study or presentation demonstrating your problem-solving skills and strategic thinking
  • Be ready to discuss your understanding of the company and its industry, as well as your ideas for driving online marketing success
  • Follow up with the hiring manager one week after your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.