π Core Information
πΉ Job Title: Online Marketing Manager (m/w/d)
πΉ Company: Metallit GmbH
πΉ Location: Bielefeld, North Rhine-Westphalia, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: 2025-03-05
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and implementing online marketing strategies to enhance brand awareness and lead generation
- Managing and optimizing the B2B webshop, including product presentation and conversion optimization
- Planning and executing social media campaigns on platforms like LinkedIn and Facebook
- Conceiving, implementing, and optimizing Google Ads campaigns to increase visibility and generate qualified leads
- Utilizing and maintaining the CRM system HubSpot for marketing automation and lead qualification
- Creating and maintaining target-group-specific content for online channels
- Continuously monitoring and analyzing the success of online marketing measures using appropriate tools and generating reports for management
ASSUMPTION: The role requires a strong focus on data-driven decision making and continuous optimization of marketing efforts.
π Key Responsibilities
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Developing and implementing online marketing strategies to enhance brand awareness and lead generation
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Managing and optimizing the B2B webshop, including product presentation and conversion optimization
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Planning and executing social media campaigns on platforms like LinkedIn and Facebook
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Conceiving, implementing, and optimizing Google Ads campaigns to increase visibility and generate qualified leads
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Utilizing and maintaining the CRM system HubSpot for marketing automation and lead qualification
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Creating and maintaining target-group-specific content for online channels
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Continuously monitoring and analyzing the success of online marketing measures using appropriate tools and generating reports for management
ASSUMPTION: The role may require occasional collaboration with external agencies or freelancers for specific projects.
π― Required Qualifications
Education: A Bachelor's degree in Marketing, Business Administration, or a related field
Experience: At least 5 years of experience in online marketing, preferably in the B2B sector
Required Skills:
- Proven experience in online marketing, with a focus on B2B
- Strong knowledge of E-commerce, social media, Google Ads, and CRM systems, particularly HubSpot
- Excellent analytical skills and data-driven mindset
- High degree of self-motivation, independence, and structured working methods
- Excellent communication skills and team orientation
Preferred Skills:
- Experience with SEO and content marketing
- Fluency in English
ASSUMPTION: Candidates with experience in the manufacturing or wholesale industry may have an advantage.
π° Compensation & Benefits
Salary Range: β¬55,000 - β¬75,000 per year (Based on industry standards for a mid-level online marketing manager in Germany)
Benefits:
- Modern workplaces with a dynamic, growing team
- Family-friendly working hours
- Asset-building benefits and comprehensive social benefits
- Attractive offers through the Corporate Benefits portal
- Short decision-making paths and flat hierarchies
- Active onboarding support
Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Metallit GmbH operates in the wholesale industry, specializing in workshop technology
Company Size: 201-500 employees (Medium-sized company with a family-like atmosphere)
Founded: 1965 (Over 50 years of experience in the market)
Company Description:
- Metallit GmbH is a leading workshop partner for trade and industry
- Offers a wide range of products and services for workshops and industrial customers
- Committed to providing practical, individual solutions and optimal service
Company Specialties:
- Workshop equipment and tools
- Industrial supplies
- Customized solutions for workshops and industry
Company Website: http://www.metallit.de
ASSUMPTION: Metallit GmbH values long-term customer relationships and focuses on providing high-quality products and services.
π Role Analysis
Career Level: Mid-level management (Online Marketing Manager)
Reporting Structure: The role reports directly to the management board and works closely with various departments, including sales and product management
Work Arrangement: Full-time, on-site position with the possibility of remote work
Growth Opportunities:
- Expansion of the online marketing team and potential leadership roles
- Internationalization of the company and potential opportunities in other European markets
- Diversification of the product portfolio and potential expansion into new business areas
ASSUMPTION: The role offers opportunities for professional growth and development within the company.
π Location & Work Environment
Office Type: Modern, well-equipped offices with a collaborative work environment
Office Location(s): Bielefeld, North Rhine-Westphalia, Germany
Geographic Context:
- Bielefeld is a mid-sized city in the eastern part of North Rhine-Westphalia
- Known for its textile industry and cultural attractions, such as the Sparrenburg and the Old Town
- Offers a high quality of life with a mix of urban and rural environments
Work Schedule: Standard full-time work schedule with flexible hours and the possibility of remote work
ASSUMPTION: The work environment is dynamic and collaborative, with a strong focus on teamwork and open communication.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screening to discuss the role and qualifications
- On-site interview with the management board and relevant department heads
- Case study or presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the CEO to discuss cultural fit and long-term career prospects
Key Assessment Areas:
- Strategic thinking and planning
- Analytical skills and data-driven decision making
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of successful online marketing campaigns and their impact on business outcomes
- Demonstrate your understanding of the company and its industry by addressing relevant trends and challenges in your application
ATS Keywords: Online Marketing, E-Commerce, Social Media, Google Ads, CRM, HubSpot, Lead Generation, Brand Awareness, Conversion Optimization, Data Analysis, Reporting
ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit, as well as their ability to drive results in a dynamic and growing company.
π οΈ Tools & Technologies
- HubSpot (CRM and marketing automation)
- Google Ads (AdWords)
- Social media platforms (LinkedIn, Facebook, etc.)
- Web analytics tools (Google Analytics, etc.)
- Content management systems (CMS) and e-commerce platforms
ASSUMPTION: The role may require the use of additional tools and technologies, depending on the specific needs of the company and its customers.
π Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Teamwork and collaboration
- Responsibility and sustainability
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on results and performance
- Open and transparent communication
- Flexibility and adaptability
Self-Assessment Questions:
- How do you approach continuous learning and staying up-to-date with the latest online marketing trends?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions or customer preferences?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with the company's values and a willingness to adapt to a dynamic work environment will be most successful in this role.
β οΈ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Keeping up with the latest online marketing trends and technologies
- Collaborating effectively with various departments and stakeholders
- Adapting to changes in the market and customer preferences
ASSUMPTION: The role may present unique challenges, but also offers significant opportunities for professional growth and development.
π Similar Roles Comparison
- Compared to other online marketing manager roles, this position places a stronger emphasis on B2B marketing and e-commerce
- Metallit GmbH offers a more traditional and established work environment compared to younger, more agile startups
- Career progression may be more gradual and dependent on the company's growth and expansion
ASSUMPTION: Candidates should consider their preferences regarding company culture, work environment, and career progression when evaluating this role compared to similar positions.
π Sample Projects
- Developing and implementing a comprehensive online marketing strategy to increase brand awareness and lead generation for a new product line
- Optimizing the B2B webshop to improve conversion rates and user experience, resulting in a 20% increase in online sales
- Conducting a comprehensive analysis of the company's social media presence and developing a targeted campaign to increase engagement and reach
ASSUMPTION: The specific projects and responsibilities may vary depending on the company's current priorities and the candidate's areas of expertise.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the online marketing team in the next 12 months, and how can this role help address them?
- How does Metallit GmbH support the professional development and growth of its employees?
- What is the company's approach to innovation and staying ahead of competitors in the online marketing space?
- How does the online marketing team collaborate with other departments, such as sales and product management?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Candidates should use the interview process to assess the company's culture, work environment, and long-term career prospects, as well as to demonstrate their qualifications and fit for the role.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your problem-solving skills and strategic thinking
- Be ready to discuss your understanding of the company and its industry, as well as your ideas for driving online marketing success
- Follow up with the hiring manager one week after your application to express your interest in the role and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.