Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: Metallit GmbH

🔹 Location: Bielefeld, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-03-05

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing online marketing strategies to enhance brand awareness and lead generation
• Managing and optimizing the B2B webshop, including product presentation and conversion optimization
• Planning and executing social media campaigns on platforms like LinkedIn and Facebook
• Conceiving, implementing, and optimizing Google Ads campaigns to increase visibility and generate qualified leads
• Utilizing and maintaining the CRM system HubSpot for marketing automation and lead qualification
• Creating and maintaining target-group-specific content for online channels
• Continuously monitoring and analyzing the success of online marketing measures using appropriate tools and generating reports for management

ASSUMPTION: The role requires a strong focus on data-driven decision making and continuous optimization of marketing efforts.

📋 Key Responsibilities

✅ Developing and implementing online marketing strategies to enhance brand awareness and lead generation

✅ Managing and optimizing the B2B webshop, including product presentation and conversion optimization

✅ Planning and executing social media campaigns on platforms like LinkedIn and Facebook

✅ Conceiving, implementing, and optimizing Google Ads campaigns to increase visibility and generate qualified leads

✅ Utilizing and maintaining the CRM system HubSpot for marketing automation and lead qualification

✅ Creating and maintaining target-group-specific content for online channels

✅ Continuously monitoring and analyzing the success of online marketing measures using appropriate tools and generating reports for management

ASSUMPTION: The role may require occasional collaboration with external agencies or freelancers for specific projects.

🎯 Required Qualifications

Education: A Bachelor's degree in Marketing, Business Administration, or a related field

Experience: At least 5 years of experience in online marketing, preferably in the B2B sector

Required Skills:

• Proven experience in online marketing, with a focus on B2B
• Strong knowledge of E-commerce, social media, Google Ads, and CRM systems, particularly HubSpot
• Excellent analytical skills and data-driven mindset
• High degree of self-motivation, independence, and structured working methods
• Excellent communication skills and team orientation

Preferred Skills:

• Experience with SEO and content marketing
• Fluency in English

ASSUMPTION: Candidates with experience in the manufacturing or wholesale industry may have an advantage.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (Based on industry standards for a mid-level online marketing manager in Germany)

Benefits:

• Modern workplaces with a dynamic, growing team
• Family-friendly working hours
• Asset-building benefits and comprehensive social benefits
• Attractive offers through the Corporate Benefits portal
• Short decision-making paths and flat hierarchies
• Active onboarding support

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Metallit GmbH operates in the wholesale industry, specializing in workshop technology

Company Size: 201-500 employees (Medium-sized company with a family-like atmosphere)

Founded: 1965 (Over 50 years of experience in the market)

Company Description:

• Metallit GmbH is a leading workshop partner for trade and industry
• Offers a wide range of products and services for workshops and industrial customers
• Committed to providing practical, individual solutions and optimal service

Company Specialties:

• Workshop equipment and tools
• Industrial supplies
• Customized solutions for workshops and industry

Company Website: http://www.metallit.de

ASSUMPTION: Metallit GmbH values long-term customer relationships and focuses on providing high-quality products and services.

📊 Role Analysis

Career Level: Mid-level management (Online Marketing Manager)

Reporting Structure: The role reports directly to the management board and works closely with various departments, including sales and product management

Work Arrangement: Full-time, on-site position with the possibility of remote work

Growth Opportunities:

• Expansion of the online marketing team and potential leadership roles
• Internationalization of the company and potential opportunities in other European markets
• Diversification of the product portfolio and potential expansion into new business areas

ASSUMPTION: The role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, well-equipped offices with a collaborative work environment

Office Location(s): Bielefeld, North Rhine-Westphalia, Germany

Geographic Context:

• Bielefeld is a mid-sized city in the eastern part of North Rhine-Westphalia
• Known for its textile industry and cultural attractions, such as the Sparrenburg and the Old Town
• Offers a high quality of life with a mix of urban and rural environments

Work Schedule: Standard full-time work schedule with flexible hours and the possibility of remote work

ASSUMPTION: The work environment is dynamic and collaborative, with a strong focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss the role and qualifications
• On-site interview with the management board and relevant department heads
• Case study or presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the CEO to discuss cultural fit and long-term career prospects

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision making
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of successful online marketing campaigns and their impact on business outcomes
• Demonstrate your understanding of the company and its industry by addressing relevant trends and challenges in your application

ATS Keywords: Online Marketing, E-Commerce, Social Media, Google Ads, CRM, HubSpot, Lead Generation, Brand Awareness, Conversion Optimization, Data Analysis, Reporting

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit, as well as their ability to drive results in a dynamic and growing company.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Google Ads (AdWords)
• Social media platforms (LinkedIn, Facebook, etc.)
• Web analytics tools (Google Analytics, etc.)
• Content management systems (CMS) and e-commerce platforms

ASSUMPTION: The role may require the use of additional tools and technologies, depending on the specific needs of the company and its customers.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and continuous improvement
• Teamwork and collaboration
• Responsibility and sustainability

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on results and performance
• Open and transparent communication
• Flexibility and adaptability

Self-Assessment Questions:

• How do you approach continuous learning and staying up-to-date with the latest online marketing trends?
• Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions or customer preferences?
• How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?

ASSUMPTION: Candidates who demonstrate a strong alignment with the company's values and a willingness to adapt to a dynamic work environment will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Keeping up with the latest online marketing trends and technologies
• Collaborating effectively with various departments and stakeholders
• Adapting to changes in the market and customer preferences

ASSUMPTION: The role may present unique challenges, but also offers significant opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other online marketing manager roles, this position places a stronger emphasis on B2B marketing and e-commerce
• Metallit GmbH offers a more traditional and established work environment compared to younger, more agile startups
• Career progression may be more gradual and dependent on the company's growth and expansion

ASSUMPTION: Candidates should consider their preferences regarding company culture, work environment, and career progression when evaluating this role compared to similar positions.

📝 Sample Projects

• Developing and implementing a comprehensive online marketing strategy to increase brand awareness and lead generation for a new product line
• Optimizing the B2B webshop to improve conversion rates and user experience, resulting in a 20% increase in online sales
• Conducting a comprehensive analysis of the company's social media presence and developing a targeted campaign to increase engagement and reach

ASSUMPTION: The specific projects and responsibilities may vary depending on the company's current priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the online marketing team in the next 12 months, and how can this role help address them?
• How does Metallit GmbH support the professional development and growth of its employees?
• What is the company's approach to innovation and staying ahead of competitors in the online marketing space?
• How does the online marketing team collaborate with other departments, such as sales and product management?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Candidates should use the interview process to assess the company's culture, work environment, and long-term career prospects, as well as to demonstrate their qualifications and fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or presentation demonstrating your problem-solving skills and strategic thinking
• Be ready to discuss your understanding of the company and its industry, as well as your ideas for driving online marketing success
• Follow up with the hiring manager one week after your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.