Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEA strategies to maximize advertising potential on Amazon
• Conducting keyword research and SEO optimization to improve campaign performance
• Continuously optimizing campaigns to achieve the best possible results
• Analyzing campaign data and deriving concrete measures to enhance performance
• Creating transparent and clear reports on campaign results for clients
• Managing and optimizing PPC prices based on predefined strategies to maximize efficiency and ROI

ASSUMPTION: The role requires a strong understanding of Amazon's advertising platform and a data-driven approach to campaign management.

📋 Key Responsibilities

✅ Develop and implement SEA strategies in close collaboration with account managers to fully exploit and expand advertising potential on Amazon

✅ Conduct keyword research and on- and off-page analyses to continuously improve campaign performance

✅ Continuously optimize campaigns to achieve the best possible results

✅ Analyze campaign data using analysis tools and derive concrete measures to improve performance

✅ Create transparent and clear reports on campaign results for clients

✅ Manage and optimize PPC prices based on predefined strategies to maximize efficiency and ROI

ASSUMPTION: The role involves a high degree of self-management and requires strong analytical and communication skills.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/-frau für E-Commerce or in a similar field

Experience: 2-5 years of relevant experience in online marketing or a similar role

Required Skills:

• Excellent knowledge of Excel and PowerPoint for creating campaign analyses and presentations
• Strong analytical skills and data-driven decision-making abilities
• Excellent communication skills, both written and verbal
• Self-motivated and able to work independently
• Strong teamwork and communication skills

Preferred Skills:

• Experience with Amazon's advertising platform
• Fluency in German and English

ASSUMPTION: Candidates with experience in e-commerce and a strong understanding of Amazon's advertising platform will be at a significant advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Hybrid work model combining home office and on-site work
• Access to training and workshops for continuous skill development and career advancement
• Motivating and supportive team environment with an open company culture
• Modern equipment and powerful tools for daily tasks

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is based on industry standards for similar roles and experience levels in the Stuttgart area.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and online marketing industry, focusing on Amazon's advertising platform

Company Size: As a medium-sized company, eFLY offers a dynamic work environment with opportunities for growth and development

Founded: The company was founded in 2018 and has since grown to become a leading provider of Amazon advertising services

Company Description:

• eFLY specializes in Amazon advertising, helping businesses maximize their advertising potential on the platform
• The company works closely with clients to develop and implement tailored advertising strategies
• eFLY's team consists of experienced online marketing professionals dedicated to delivering exceptional results

Company Specialties:

• Amazon advertising strategies
• Keyword research and SEO optimization
• Campaign optimization and management
• Data analysis and reporting

Company Website: efly.com

ASSUMPTION: eFLY's focus on Amazon advertising makes it an attractive option for candidates interested in this specific niche within the online marketing industry.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in online marketing or a related field, seeking to advance their careers in a specialized area

Reporting Structure: The Online Marketing Manager reports directly to the management team and works closely with account managers and other marketing professionals

Work Arrangement: The hybrid work model combines home office and on-site work, offering a flexible balance between remote and in-office collaboration

Growth Opportunities:

• Continuous professional development through training and workshops
• Career advancement within the company as it continues to grow and expand
• Opportunities to specialize in specific areas of online marketing or take on leadership roles

ASSUMPTION: eFLY's focus on employee development and growth makes it an attractive option for candidates seeking to advance their careers in the online marketing industry.

🌍 Location & Work Environment

Office Type: eFLY's office is located in Stuttgart, Germany, offering a modern and collaborative work environment

Office Location(s): eFLY's main office is located in Stuttgart, with potential opportunities for remote work or work from other locations

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant tech and startup scene
• The city offers a high quality of life, with a rich cultural heritage and numerous recreational opportunities
• Stuttgart is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The hybrid work model allows for flexible working hours, with a focus on results and productivity rather than strict office hours

ASSUMPTION: eFLY's location in Stuttgart offers candidates the opportunity to work in a dynamic and innovative environment, with access to a wide range of cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview to discuss qualifications and fit for the role
• On-site or virtual interview with the management team to assess skills and cultural fit
• Final decision and job offer

Key Assessment Areas:

• Technical skills in online marketing and Amazon advertising
• Analytical and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and alignment with eFLY's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching eFLY's company culture and values, as well as the specific requirements of the role
• Be ready to discuss your approach to data-driven decision-making and campaign optimization

ATS Keywords: Amazon advertising, SEA strategies, keyword research, SEO optimization, campaign optimization, data analysis, reporting, PPC optimization, online marketing, e-commerce

ASSUMPTION: eFLY's application process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best possible match for the role.

🛠️ Tools & Technologies

• Amazon Seller Central
• Excel and PowerPoint
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's skills and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Self-motivated and able to work independently
• Strong analytical and problem-solving skills
• Excellent communication and teamwork abilities
• Adaptable and able to thrive in a dynamic work environment

Self-Assessment Questions:

• Do you have a strong understanding of Amazon's advertising platform and a data-driven approach to campaign management?
• Are you comfortable working independently and managing your own time effectively?
• Do you thrive in a collaborative and dynamic work environment, and are you able to adapt to changing priorities and demands?

ASSUMPTION: eFLY's company culture values strong analytical skills, data-driven decision-making, and a customer-centric approach, making it an attractive option for candidates with these qualities.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing e-commerce landscape
• Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
• Adapting to a hybrid work environment, balancing remote and on-site work effectively
• Continuously learning and staying up-to-date with the latest trends and best practices in online marketing

ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to address them proactively.

📈 Similar Roles Comparison

• Compared to other online marketing roles, this position has a strong focus on Amazon advertising and requires a deep understanding of the platform's unique features and capabilities
• In the broader e-commerce landscape, this role is similar to other online marketing positions, but with a specific emphasis on Amazon's advertising platform
• Career progression in this role may involve specializing in Amazon advertising or taking on leadership responsibilities within the company

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other online marketing positions when evaluating their career goals and interests.

📝 Sample Projects

• Developing and implementing a comprehensive SEA strategy for a new client, maximizing their advertising potential on Amazon
• Conducting a thorough keyword research and SEO optimization project for an existing client's product portfolio, improving their organic search visibility
• Analyzing campaign data and deriving concrete measures to enhance performance for a client with stagnating results

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities candidates can expect in this role, but the specific projects may vary depending on the company's client portfolio and industry trends.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio and the range of industries and products they represent?
• How does the company support the professional development and growth of its employees?
• What is the team structure and how does this role fit into the broader organization?
• How does the company approach work-life balance and employee well-being in a hybrid work environment?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching eFLY's company culture and values, as well as the specific requirements of the role
• Be ready to discuss your approach to data-driven decision-making and campaign optimization
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.