Online Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEA strategies in collaboration with account managers to maximize advertising potential on Amazon.
• Conducting keyword research and SEO optimization to continuously improve campaign performance.
• Monitoring and optimizing campaigns to achieve the best possible results.
• Analyzing campaign data and deriving concrete measures to improve performance.
• Creating reports to transparently document campaign results and successes for clients.

ASSUMPTION: The role involves a high degree of autonomy and requires strong analytical and communication skills. It is ideal for candidates with a background in e-commerce or a related field.

📋 Key Responsibilities

✅ Strategic Planning: Develop and implement SEA strategies in collaboration with account managers to optimize advertising potential on Amazon.

✅ Keyword Research & SEO Optimization: Conduct keyword research and on- and off-page analyses to continuously improve campaign performance.

✅ Campaign Optimization: Monitor and optimize campaigns to achieve the best possible results, focusing on maximizing ROI.

✅ Data Analysis & Measure Derivation: Analyze campaign data using analysis tools and derive concrete measures to improve performance.

✅ Reporting: Create reports to transparently document campaign results and successes for clients.

✅ Amazon Seller Central: Utilize and manage the Amazon Seller Central platform to monitor and control campaigns.

✅ PPC Optimization: Adjust and optimize PPC prices based on previously defined strategies to maximize the efficiency and ROI of advertising measures.

ASSUMPTION: The role requires a strong focus on data-driven decision making and effective communication with both clients and internal teams.

🎯 Required Qualifications

Education: Completed commercial training, ideally as a Kaufmann/-frau für E-Commerce or in a similar field.

Experience: 2-5 years of relevant experience in online marketing or a related field.

Required Skills:

• Excellent analytical skills and a strong understanding of data-driven decision making.
• Strong communication skills, both written and verbal, with a focus on clear and organized communication.
• Proficient in Excel and PowerPoint for creating campaign analyses and presentations.
• Self-motivated and able to work independently and efficiently.
• Strong teamwork and collaboration skills.

Preferred Skills:

• Experience with Amazon Seller Central and PPC optimization.
• Fluency in German and English.

ASSUMPTION: Candidates with a background in e-commerce or a related field, as well as strong analytical and communication skills, will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI estimated based on experience level and location)

Benefits:

• Hybrid work model combining home office and on-site work for flexibility and team spirit.
• Access to training and workshops for continuous skill development and career advancement within the agency.
• Motivating, supportive team and open company culture.
• Modern equipment and powerful tools for daily tasks.

Working Hours: Full-time (40 hours per week) with flexible work arrangements.

ASSUMPTION: The salary range is estimated based on market data for similar roles in Stuttgart, Germany. The benefits package is designed to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and online marketing sectors, focusing on Amazon marketplace services.

Company Size: As a medium-sized company, eFLY offers a dynamic work environment with opportunities for growth and development.

Founded: The company was founded in 2016 and has since grown to become a leading provider of Amazon marketplace services.

Company Description:

• eFLY specializes in Amazon marketplace services, helping businesses optimize their online presence and advertising strategies on the Amazon platform.
• The company offers a range of services, including online marketing, Amazon SEO, and Amazon PPC management.
• eFLY works with a diverse range of clients, from small and medium-sized businesses to large enterprises.

Company Specialties:

• Amazon marketplace services
• Online marketing
• Amazon SEO
• Amazon PPC management

Company Website: efly.com

ASSUMPTION: eFLY's focus on Amazon marketplace services makes it an attractive option for candidates interested in the e-commerce industry and looking to work with a dynamic, growing company.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in online marketing or a related field, seeking to advance their career in the e-commerce industry.

Reporting Structure: The Online Marketing Manager reports directly to the management team and works closely with account managers and other internal teams.

Work Arrangement: This is a hybrid role, combining home office and on-site work. The specific work arrangement may be discussed during the interview process.

Growth Opportunities:

• Access to training and workshops for continuous skill development.
• Opportunities for career advancement within the agency.
• Potential to work on diverse projects and clients, gaining valuable experience in the e-commerce industry.

ASSUMPTION: The role offers strong growth potential for candidates looking to advance their careers in the e-commerce industry and gain experience working with a diverse range of clients.

🌍 Location & Work Environment

Office Type: eFLY's office is located in Stuttgart, Germany, offering a modern and collaborative work environment.

Office Location(s): eFLY's main office is located in Stuttgart, with potential opportunities for remote work or work from other locations as discussed during the interview process.

Geographic Context:

• Stuttgart is the capital of the German state of Baden-Württemberg and is known for its vibrant economy and strong e-commerce industry.
• The city offers a high quality of life, with a rich cultural scene, numerous parks, and a well-developed public transportation system.
• Stuttgart is centrally located in Europe, with easy access to major cities and international travel options.

Work Schedule: The work schedule for this hybrid role is typically Monday to Friday, with flexible hours and the opportunity to work from home on certain days.

ASSUMPTION: The location and work environment at eFLY offer candidates a dynamic and collaborative work setting, with opportunities for growth and development in the e-commerce industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening to discuss qualifications and fit for the role.
• On-site or virtual interview with the hiring manager and/or team members.
• Final decision and job offer.

Key Assessment Areas:

• Analytical skills and data-driven decision making.
• Communication skills, both written and verbal.
• Self-motivation and ability to work independently.
• Teamwork and collaboration skills.
• Cultural fit and alignment with eFLY's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the e-commerce industry and eFLY's services in your application materials.
• Prepare for interview questions related to your analytical skills, communication skills, and cultural fit with eFLY.

ATS Keywords: Online Marketing, SEA Strategies, Keyword Research, SEO Optimization, Campaign Optimization, Data Analysis, Reporting, Amazon Seller Central, PPC Optimization, Analytical Thinking, Communication Skills, Self-Management, Teamwork, Technical Skills, Excel, PowerPoint

ASSUMPTION: The application process at eFLY is designed to assess candidates' skills and cultural fit, with a focus on analytical and communication abilities.

🛠️ Tools & Technologies

• Amazon Seller Central
• Excel
• PowerPoint
• Other industry-specific tools and platforms as needed

ASSUMPTION: The tools and technologies required for this role are industry-standard and may be discussed in more detail during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation
• Collaboration
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Focused on continuous improvement and growth

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working with data and making data-driven decisions?
• Do you enjoy collaborating with others and contributing to a team-oriented culture?
• Are you committed to continuous learning and professional development?

ASSUMPTION: eFLY's company culture is characterized by a strong focus on customer satisfaction, innovation, and collaboration. Candidates who are a good fit for this culture will thrive in the role and contribute to the company's success.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously.
• The e-commerce industry is dynamic and fast-paced, with a constant need to adapt to changes and new trends.
• The role may involve working with clients from diverse backgrounds and industries, requiring strong communication and adaptability skills.
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, development, and success in the e-commerce industry.

📈 Similar Roles Comparison

• This role is similar to other Online Marketing Manager positions in the e-commerce industry, with a focus on Amazon marketplace services.
• However, eFLY's focus on customer satisfaction and innovation sets it apart from other companies in the industry.
• Candidates with experience in online marketing or a related field may find this role to be a good fit for their career goals and interests.

ASSUMPTION: The role of Online Marketing Manager at eFLY is well-suited to candidates with a background in online marketing or a related field, seeking to advance their careers in the e-commerce industry.

📝 Sample Projects

• Developing and implementing a comprehensive SEA strategy for a new client in the consumer goods industry.
• Conducting a keyword research and SEO optimization project for an existing client in the electronics industry, resulting in a 20% increase in organic traffic.
• Optimizing a PPC campaign for a client in the home goods industry, leading to a 15% increase in conversion rate and a 10% reduction in cost per acquisition.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role of Online Marketing Manager at eFLY. Candidates should be prepared to discuss their own relevant experience and projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for an Online Marketing Manager at eFLY?
• How does eFLY support the professional development and growth of its employees?
• What is the company culture like at eFLY, and how does it contribute to the success of the team?
• How does eFLY measure the success of its Online Marketing Managers, and what are the key performance indicators for this role?
• What opportunities are there for growth and advancement within the agency for an Online Marketing Manager?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development at eFLY.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Online Marketing Manager (m/w/d) - eFLY Marketplace Services GmbH
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for interview questions related to your analytical skills, communication skills, and cultural fit with eFLY.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.
• If selected for an interview, be prepared to discuss your relevant experience and projects in detail.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.