📌 Core Information
🔹 Job Title: Online Marketing Manager (m/w/d) für Just Spices
🔹 Company: The Kraft Heinz Company
🔹 Location: Düsseldorf - Just Spices - M&A, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing online marketing strategy for Just Spices
- Managing email campaigns and flows
- Analyzing campaign performance and providing data-driven insights
- Supporting content creation for the online shop
- Generating leads through social media and other channels
- Contributing to the development of the 'Good Food Club' loyalty program
- Optionally, supporting SEO and performance marketing efforts
ASSUMPTION: This role requires a strong background in online marketing, with a focus on email campaigns and social media. Experience with relevant tools and platforms is a plus.
📋 Key Responsibilities
✅ Email Marketing: Develop, execute, and optimize email campaigns and flows. Monitor performance and derive actionable insights.
✅ Social Media Marketing: Generate leads and drive engagement through social media platforms. Collaborate with the team to create compelling content.
✅ Content Creation: Support the creation of recipes and content for the online shop. Ensure consistency with brand guidelines.
✅ Campaign Analysis: Monitor and analyze campaign performance. Prepare reports and derive data-driven recommendations.
✅ Loyalty Program: Contribute to the development and improvement of the 'Good Food Club' loyalty program.
✅ SEO & Performance Marketing (optional): Support SEO and performance marketing efforts as needed.
ASSUMPTION: This role requires a high degree of self-motivation and independence. Strong analytical skills and a creative mindset are essential.
🎯 Required Qualifications
Education: Completed or ongoing degree in Marketing, Communication, Business Administration, or a related field.
Experience: 1-2 years of experience in online marketing, preferably in the food industry.
Required Skills:
- Excellent knowledge of German and good English skills
- Strong analytical skills and data-driven mindset
- Proactive and creative approach to work
- Familiarity with email marketing tools (e.g., Klaviyo) and social media platforms
- Basic understanding of SEO principles
Preferred Skills:
- Experience with Google Analytics
- Knowledge of Shopify
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience with relevant tools and platforms is highly desirable. Candidates with a strong portfolio and relevant project experience are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Attractive social benefits and employee benefits
- Flexible working hours in a hybrid working model
- Opportunities for professional growth and development
- Motivated team with flat hierarchies
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid working model.
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: The Kraft Heinz Company operates in the food and beverage industry, with a focus on fast-moving consumer goods (FMCG). The company is one of the largest food and beverage companies in the world, with a portfolio of iconic brands.
Company Size: The Kraft Heinz Company has over 10,000 employees worldwide. As a large corporation, it offers numerous opportunities for growth and development.
Founded: The company was founded in 2015 through the merger of Kraft Foods Group and Heinz.
Company Description:
- The Kraft Heinz Company is a globally trusted producer of high-quality, great-tasting, and nutritious foods with a history spanning over 150 years.
- The company's portfolio includes eight $1 billion+ brands and global sales of approximately $25 billion.
- Kraft Heinz is committed to sustainable growth and responsible, sustainable practices that extend to every facet of its business, consumers, and communities.
Company Specialties:
- Food and beverage production and marketing
- Fast-moving consumer goods (FMCG)
- Consumer packaged goods (CPG)
Company Website: careers.kraftheinz.com
ASSUMPTION: The company's large size and global presence offer numerous opportunities for career growth and development. However, the company's structure may also present more bureaucracy and less flexibility than smaller organizations.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals seeking to gain experience in online marketing, email campaigns, and social media management.
Reporting Structure: The Online Marketing Manager reports directly to the Vice President of Technology.
Work Arrangement: This role operates in a hybrid working model, with a combination of on-site and remote work.
Growth Opportunities:
- Expanding skills in SEO and performance marketing
- Gaining experience in a large, global organization
- Potential for career progression within the marketing department or the wider company
ASSUMPTION: This role offers significant opportunities for professional growth and development, particularly for candidates interested in gaining experience in a large, global organization.
🌍 Location & Work Environment
Office Type: The company's office in Düsseldorf is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Düsseldorf - Just Spices - M&A, Germany
Geographic Context:
- Düsseldorf is the capital of the German state of North Rhine-Westphalia and is known for its vibrant arts scene, fashion industry, and high quality of life.
- The city is home to numerous multinational corporations and offers excellent opportunities for professional growth and development.
- Düsseldorf is well-connected by public transportation, with easy access to major highways and an international airport.
Work Schedule: The role operates in a hybrid working model, with a combination of on-site and remote work. The specific work schedule will be determined based on the team's needs and the candidate's preferences.
ASSUMPTION: The hybrid working model offers a good balance between on-site collaboration and remote flexibility. However, the specific work arrangement may vary depending on the team's needs and the company's policies.
💼 Interview & Application Insights
Typical Process:
- Initial phone screening with the talent acquisition team
- Interview with the Vice President of Technology and HR Business Partner
- Interview with the Head of Performance Marketing and Head of Retention Marketing
- Online test
- Final interview with the Head of HR
- Job offer
Key Assessment Areas:
- Candidates' understanding of online marketing principles and strategies
- Candidates' analytical skills and data-driven mindset
- Candidates' creativity and ability to generate innovative ideas
- Candidates' communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in online marketing, email campaigns, and social media management.
- Prepare for interview questions that assess your understanding of online marketing principles, your analytical skills, and your creativity.
- Be ready to discuss your approach to data-driven decision-making and your ability to work collaboratively with a team.
ATS Keywords: Online Marketing, Email Campaigns, Social Media, Lead Generation, Campaign Analysis, Loyalty Program, SEO, Performance Marketing, Data-driven Insights, Creative Thinking
ASSUMPTION: The interview process is designed to assess candidates' technical skills, analytical abilities, and cultural fit with the company. Successful candidates will demonstrate a strong understanding of online marketing principles and a data-driven mindset.
🛠️ Tools & Technologies
- Email marketing tools (e.g., Klaviyo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Google Analytics
- Shopify
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal policies and the team's needs. Candidates with experience in relevant tools and platforms are encouraged to apply.
👔 Cultural Fit Considerations
Company Values:
- Quality: Delivering excellence in everything we do
- Integrity: Acting with honesty and transparency
- Respect: Valuing and appreciating the diversity of our employees and consumers
- Accountability: Taking responsibility for our actions and their outcomes
- Collaboration: Working together to achieve our goals
Work Style:
- Data-driven: Making decisions based on data and insights
- Innovative: Encouraging creativity and new ideas
- Collaborative: Working together to achieve our goals
- Adaptable: Embracing change and continuous learning
Self-Assessment Questions:
- Do you have a strong understanding of online marketing principles and a data-driven mindset?
- Are you comfortable working collaboratively with a team and contributing to a creative and innovative work environment?
- Do you have excellent communication skills and the ability to work effectively with diverse stakeholders?
ASSUMPTION: The company values a data-driven, innovative, and collaborative work environment. Candidates who share these values and are comfortable working in a dynamic and fast-paced environment are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced and dynamic environment with tight deadlines
- Adapting to changes in the company's priorities and strategies
- Balancing on-site and remote work effectively in a hybrid working model
ASSUMPTION: This role may present challenges related to time management, prioritization, and adaptability. Successful candidates will be able to manage their time effectively, prioritize their workload, and adapt to changes in the company's priorities and strategies.
📈 Similar Roles Comparison
- This role is similar to other online marketing manager positions, but with a focus on the food and beverage industry and the company's unique brand portfolio.
- Compared to other online marketing roles, this position offers the opportunity to work with a global brand and gain experience in a large, multinational organization.
- Career progression in this role may involve expanding skills in SEO and performance marketing, or moving into a more senior marketing role within the company.
ASSUMPTION: This role offers unique opportunities for career growth and development within the company, particularly for candidates interested in gaining experience in a large, global organization.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive customer engagement and conversions
- Analyzing social media performance and deriving data-driven insights to inform content strategy
- Supporting the creation of recipes and content for the online shop, ensuring consistency with brand guidelines
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects and tasks may vary depending on the company's priorities and the team's needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company approach data-driven decision-making and continuous learning?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These interview questions are designed to help candidates assess the company's culture, values, and priorities, as well as the specific expectations and requirements of the role. Candidates are encouraged to ask additional questions based on their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://heinz.wd1.myworkdayjobs.com/KraftHeinz_Careers_UR/job/Dsseldorf---Just-Spices---MA/Online-Marketing-Manager--m-w-d--fr-Just-Spices_R-94037
- Tailor your resume and cover letter to highlight your relevant skills and experiences in online marketing, email campaigns, and social media management.
- Prepare for interview questions that assess your understanding of online marketing principles, your analytical skills, and your creativity.
- Be ready to discuss your approach to data-driven decision-making and your ability to work collaboratively with a team.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
