(Online) Marketing Manager (m/w/d) in Vollzeit

📌 Core Information

🔹 Job Title: (Online) Marketing Manager (m/w/d) in Vollzeit

🔹 Company: Hey Little GmbH

🔹 Location: Baiersdorf, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-11

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing engaging social media campaigns
• Managing Hey Little's online presence
• Analyzing and optimizing campaigns based on KPIs
• Building and maintaining relationships with influencers

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as experience in campaign development and management.

📋 Key Responsibilities

✅ Develop and execute mitreißende Social Media Kampagnen - von der ersten Konzeptidee bis zur perfekten Umsetzung der Werbemittel

✅ Gestalte unseren Content-Fahrplan mit deinen frischen Ideen und deinem Gespür für Trends

✅ Baue wertvolle Beziehungen zu Influencern auf und betreue inspirierende Kooperationen von A bis Z

✅ Unterstütze bei der Erstellung unserer Google & Meta Werbekampagnen

✅ Entwickle proaktiv neue Content-Ideen und setze sie in packende Texte und Visuals um

✅ Analysiere und optimiere deine Kampagnen anhand konkreter KPIs für maximalen Erfolg

ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work independently.

🎯 Required Qualifications

Education: A degree in Marketing, Communication, or a related field

Experience: 3-5 years of experience in online marketing or e-commerce

Required Skills:

• Excellent communication skills
• Familiarity with marketing tools
• Strong project management skills
• Knowledge of social media trends

Preferred Skills:

• Experience with Google Ads, Analytics, and Meta Ads Manager
• SEO knowledge

ASSUMPTION: Candidates with a strong portfolio showcasing their social media campaigns and content creation skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for mid-senior level marketing roles in Germany)

Benefits:

• Faire Vergütung
• Work-Life-Balance der Extraklasse
• Fitness Facilities
• High-End Coffee
• Fresh Fruit
• Echte Gestaltungsfreiheit
• Wachstum & Innovation
• Authentische Teamkultur

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods Rental

Company Size: Small (11-50 employees)

Founded: 2022 (based on LinkedIn data)

Company Description:

• Hey Little is a innovative company that revolutionizes the market for baby equipment
• Their innovative rental and purchase concept offers families maximum flexibility
• They provide high-quality, sustainable products that can be rented or purchased

Company Specialties:

• Baby equipment rental
• Sustainable products
• Flexible rental and purchase options

Company Website: https://www.heylittle.de

ASSUMPTION: Hey Little is a growing company that values innovation and creativity in its marketing efforts.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn and develop new skills in digital marketing
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, as Hey Little is a young and rapidly growing company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Baiersdorf, Germany

Geographic Context:

• Baiersdorf is a small town in Bavaria, Germany
• The office is located in a convenient and accessible location
• The region offers a high quality of life and numerous recreational opportunities

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The work environment at Hey Little is collaborative and supportive, with a strong emphasis on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• On-site interview with the hiring manager and team members
• Final interview with the CEO

Key Assessment Areas:

• Creativity and innovation in social media campaign development
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit with Hey Little's values and mission

Application Tips:

• Highlight your experience with social media campaign development and management
• Include examples of your work in your resume and cover letter
• Demonstrate your understanding of Hey Little's mission and values in your application materials

ATS Keywords: Social Media, Content Creation, Campaign Development, Influencer Relations, Google Ads, Meta Ads, SEO, Communication, Project Management, Trend Awareness

ASSUMPTION: The application process at Hey Little is competitive, and candidates should be prepared to demonstrate their skills and qualifications in detail.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, Facebook, TikTok)
• Marketing tools (e.g., Hootsuite, Buffer, Sprout Social)
• Google Ads and Analytics
• Meta Ads Manager

ASSUMPTION: Candidates should be comfortable using social media platforms and marketing tools, and be willing to learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Flexibility
• Collaboration

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and focused on success

Self-Assessment Questions:

• Do you have a strong understanding of social media trends and platforms?
• Are you comfortable working independently and managing projects?
• Do you thrive in a collaborative and innovative work environment?

ASSUMPTION: Candidates should be creative, innovative, and comfortable working in a collaborative and fast-paced environment.

⚠️ Potential Challenges

• Keeping up with the latest social media trends and algorithms
• Managing multiple campaigns and projects simultaneously
• Working in a fast-paced and rapidly changing environment
• Balancing the demands of a full-time role with a growing company

ASSUMPTION: These challenges can be overcome with strong project management skills, creativity, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Manager position, but with a focus on the rental industry and sustainable products
• Hey Little's innovative business model and focus on flexibility set it apart from traditional baby equipment retailers
• This role offers significant growth potential and the opportunity to make a significant impact on the company's success

ASSUMPTION: Candidates should research similar roles and companies to better understand the market and competition.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line
• Managing influencer relationships and collaborations to increase brand awareness
• Analyzing campaign performance and optimizing based on KPIs to maximize ROI

ASSUMPTION: These projects are representative of the types of tasks and responsibilities that the Marketing Manager will be expected to perform.

❓ Key Questions to Ask During Interview

• How does Hey Little differentiate itself from other baby equipment retailers?
• What are the biggest challenges facing the company in the next year, and how can this role help address them?
• How does Hey Little support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Hey Little measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions are designed to help candidates better understand the company, the role, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your social media campaigns and content to showcase your creativity and innovation
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.