(Online) Marketing Manager (m/w/d) in Vollzeit

📌 Core Information

🔹 Job Title: (Online) Marketing Manager (m/w/d) in Vollzeit

🔹 Company: Hey Little GmbH

🔹 Location: Baiersdorf, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-11

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing engaging social media campaigns
• Managing the content calendar and creating fresh ideas
• Building and maintaining relationships with influencers
• Analyzing campaign performance based on KPIs

ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset to develop successful campaigns.

📋 Key Responsibilities

✅ Develop and execute mitreißende Social Media Kampagnen - von der ersten Konzeptidee bis zur perfekten Umsetzung der Werbemittel

✅ Gestalte unseren Content-Fahrplan mit deinen frischen Ideen und deinem Gespür für Trends

✅ Baue wertvolle Beziehungen zu Influencern auf und betreue inspirierende Kooperationen von A bis Z

✅ Unterstütze bei der Erstellung unserer Google & Meta Werbekampagnen ein

✅ Entwickle proaktiv neue Content-Ideen und setze sie in packende Texte und Visuals um

✅ Analysiere und optimiere deine Kampagnen anhand konkreter KPIs für maximalen Erfolg

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work independently and in a team.

🎯 Required Qualifications

Education: A degree in Marketing, Communication, or a related field

Experience: 3-5 years of experience in online marketing or e-commerce

Required Skills:

• Excellent communication skills in German
• Strong social media and content creation skills
• Ability to work independently and in a team
• Proficient in marketing tools

Preferred Skills:

• Experience with Google Ads, Analytics, and Meta Ads Manager
• SEO knowledge

ASSUMPTION: Candidates with experience in the consumer goods industry or a related field may have an advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Faire Vergütung: Attraktive, marktgerechte Vergütung mit regelmäßigen Feedback-Gesprächen
• Work-Life-Balance der Extraklasse: Premium-Fitnessbereich, High-End Kaffeemaschine, frisches Obst
• Echte Gestaltungsfreiheit: Flache Hierarchien, eigenständige Entscheidungen, Ideenumsetzung
• Wachstum & Innovation: Aktive Mitgestaltung eines erfolgreichen Unternehmens
• Authentische Teamkultur: Offener Austausch, gegenseitige Wertschätzung, Vielfalt

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on market research and the company's size. Benefits are comprehensive and focused on work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods Rental - Hey Little revolutionizes the market for baby products by offering a flexible, sustainable solution for families

Company Size: Small (11-50 employees) - A close-knit team with a strong focus on collaboration and innovation

Founded: 2022 - Hey Little was founded with a mission to reduce waste and provide families with high-quality, affordable baby products

Company Description:

• Innovative startup with a focus on sustainability and affordability
• Offers a unique rental and purchase concept for baby products
• Committed to reducing waste and promoting a circular economy

Company Specialties:

• Baby product rental and purchase
• Sustainable business model
• Flexible and affordable solutions for families

Company Website: https://www.heylittle.de

ASSUMPTION: Hey Little is a young, innovative company with a strong focus on sustainability and affordability. Its small size allows for a close-knit team and a high degree of collaboration.

📊 Role Analysis

Career Level: Mid-Level - This role offers the opportunity to take on significant responsibility and make a real impact on the company's success

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site - This role requires a presence in the Baiersdorf office

Growth Opportunities:

• Advancement to a senior marketing role as the company grows
• Expansion into new markets and product categories
• Opportunities to take on additional responsibilities and projects

ASSUMPTION: This role offers significant growth potential as the company continues to expand and innovate.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site fitness facilities and high-end coffee

Office Location(s): Baiersdorf, Germany

Geographic Context:

• Baiersdorf is a small town in Bavaria with a low cost of living
• Close proximity to Nuremberg, offering access to urban amenities
• Strong sense of community and family-friendly atmosphere

Work Schedule: Full-time, with flexible hours and a focus on work-life balance

ASSUMPTION: The work environment at Hey Little is collaborative, innovative, and focused on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss qualifications and fit
• In-depth interview with the hiring manager to discuss the role and company culture
• Final interview with the team to assess cultural fit and skills

Key Assessment Areas:

• Creativity and innovation in social media campaigns
• Communication and interpersonal skills
• Analytical skills and data-driven decision making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience
• Demonstrate your understanding of the company's mission and values
• Showcase your creativity and innovation through examples of past campaigns or projects

ATS Keywords: Social Media, Content Creation, Campaign Development, Influencer Relations, Google Ads, Meta Ads, SEO, Communication, Project Management, Trend Analysis

ASSUMPTION: The application process at Hey Little is designed to assess cultural fit and skills, with a focus on creativity, communication, and analytical abilities.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, TikTok, etc.)
• Marketing tools (Hootsuite, Buffer, etc.)
• Google Ads and Analytics
• Meta Ads Manager

ASSUMPTION: This role requires proficiency in social media platforms and marketing tools, as well as a willingness to learn and adapt to new technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Sustainability and affordability
• Collaboration and teamwork

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a strong understanding of social media trends and a creative mindset?
• Are you comfortable working independently and in a team?
• Do you thrive in a collaborative, innovative environment?

ASSUMPTION: Cultural fit at Hey Little is assessed through a combination of interviews, work samples, and self-assessment questions designed to evaluate creativity, communication, and collaboration skills.

⚠️ Potential Challenges

• Managing multiple social media campaigns simultaneously
• Keeping up with the fast-paced nature of social media trends
• Balancing creativity and data-driven decision making
• Working in a small, close-knit team with high expectations for collaboration and innovation

ASSUMPTION: This role presents unique challenges related to the fast-paced nature of social media and the high expectations for creativity and collaboration in a small team.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses exclusively on social media and content creation
• This role offers a high degree of creativity and autonomy, with a strong focus on innovation and sustainability
• Career progression in this role may involve expanding into new markets or product categories, rather than moving up the corporate ladder

ASSUMPTION: This role is unique in its focus on social media and content creation, offering a high degree of creativity and autonomy in a small, innovative company.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line
• Creating a content calendar that aligns with the company's brand and values
• Building and maintaining relationships with influencers to promote the company's products

ASSUMPTION: Sample projects for this role should demonstrate creativity, innovation, and a strong understanding of social media trends and best practices.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the company support the professional development of its employees?
• What are the growth opportunities for this role, and how does the company support career progression?
• How does the company foster a culture of innovation and creativity?

ASSUMPTION: Interview questions for this role should focus on the company's marketing strategy, the challenges and opportunities presented by the role, and the company's commitment to professional development and career progression.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience
• Prepare examples of your past social media campaigns or projects to demonstrate your creativity and innovation
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.