📌 Core Information
🔹 Job Title: Online Marketing Manager Programmatic (m/w/d)
🔹 Company: Ströer SE & Co. KGaA (Ströer Gruppe)
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid, 2-3 days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Steering and supporting agency clients and key accounts in programmatic advertising
- Setting up and optimizing Private Marketplace deals
- Analyzing data using MS Excel, QlikView, and Google Data Studio
- Collaborating with product and development teams to enhance technologies
- Identifying and pursuing upselling and cross-selling opportunities
- Regular coordination with other departments within the Programmatic Unit
ASSUMPTION: This role requires a strong focus on data analysis and client management, with a good balance between strategic planning and day-to-day execution.
📋 Key Responsibilities
✅ Steer and support agency clients and key accounts in programmatic advertising, closely coordinating with the consulting team
✅ Set up and optimize Private Marketplace deals, continuously monitoring performance
✅ Analyze data using MS Excel, QlikView, and Google Data Studio, and present findings in MS PowerPoint
✅ Collaborate with product and development teams to enhance technologies and drive innovation
✅ Identify upselling and cross-selling opportunities and successfully implement them
✅ Coordinate regularly with other departments within the Programmatic Unit
ASSUMPTION: This role involves a mix of client-facing tasks, data analysis, and strategic planning, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Completed degree in Business Administration, Business Informatics, or a comparable qualification
Experience: 2-5 years of professional experience in online marketing or real-time advertising (RTA)
Required Skills:
- Excellent analytical skills and proficiency in MS Excel and BI tools
- Strong interest in new technologies and a solid technical understanding
- Excellent communication skills and a confident appearance when dealing with clients
- Fluency in German (C1 level or equivalent)
Preferred Skills:
- Fluency in English (C1 level or equivalent)
- Experience with programmatic advertising platforms
- Knowledge of the German advertising market
ASSUMPTION: While fluency in English is preferred, the role requires a strong command of the German language for effective communication with clients and internal teams.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)
Benefits:
- 30 days of vacation
- Workation: Up to 20 days working from a European location
- Sabbatical: Opportunity for longer periods of leave
- Flexible working hours and remote work options (2-3 days per week)
- Mobility and subsidies: Job bike, Germany ticket, free parking
- Vestige benefits: Support for financial reserves
- Corporate benefits: Discounts for travel, events, etc.
- Further development: Internal talent programs, women's sponsorship, training opportunities
- Onboarding events: Comprehensive onboarding and introduction events
- Modern offices: Paperless workstations with digital processes
- Employee referral program: Premiums for successful referrals
- Occupational health care: Health checks, events, and subsidies for glasses
- Company events: Christmas parties, team outings, and B2Run participation
- Communities: Networks like the women's network
- IT benefit program: Financing offers for technical equipment, also for private use
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market research for similar roles in the German advertising industry. The benefits listed are based on the information provided by the company.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Ströer is a leading German media house, combining outdoor advertising, digital media, and dialog marketing with offerings in e-commerce and Data as a Service (DaaS).
Company Size: 10,001+ employees. As a large organization, Ströer offers a wide range of opportunities and resources for professional growth.
Founded: 1908. Ströer has a long history in the advertising industry and has evolved to become a digital-first media company.
Company Description:
- Ströer operates around 300,000 media carriers, including traditional billboard media, exclusive advertising rights at train stations, and digital out-of-home media (DOOH).
- The company reaches over 50 million unique users per month in the digital sector through its leading German websites and a broad selection of advertising formats.
- Ströer offers innovative solution models for telephone, e-mail, and chat, as well as in direct sales, through its dialog marketing segment.
Company Specialties:
- Outdoor advertising (OOH)
- Digital media
- Dialog marketing
- E-commerce
- Data as a Service (DaaS)
Company Website: www.stroeer.de
ASSUMPTION: Ströer's extensive experience and large size provide a stable and well-resourced environment for employees, with a strong focus on digital innovation and sustainability.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Programmatic Unit's management team and works closely with the consulting team and other departments within the unit.
Work Arrangement: Hybrid. The role offers a flexible work arrangement with 2-3 remote workdays per week.
Growth Opportunities:
- Progression to a senior or management role within the Programmatic Unit or related departments
- Expansion of responsibilities to include additional markets or product lines
- Opportunities for international assignments or workations within the European office network
ASSUMPTION: This role offers a clear path for career progression within the company, with opportunities for growth in both depth and breadth of responsibilities.
🌍 Location & Work Environment
Office Type: Modern, paperless workstations with digital processes
Office Location(s): Munich, Hamburg, Düsseldorf
Geographic Context:
- Munich: A major city in southern Germany, known for its vibrant culture, high quality of life, and strong economy
- Hamburg: A major port city in northern Germany, with a strong focus on media and technology industries
- Düsseldorf: A major city in western Germany, known for its fashion and trade fairs
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The office locations offer a mix of urban and suburban environments, with easy access to public transportation and a range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or video interview with the hiring manager and team members
- Final interview with the department head or HR representative
Key Assessment Areas:
- Data analysis and interpretation skills
- Client management and communication skills
- Technical understanding and problem-solving abilities
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your proficiency in MS Excel, QlikView, and Google Data Studio through examples or certifications
- Prepare examples of successful client management or upselling/cross-selling initiatives
- Research Ströer's company culture and values to show your alignment with the organization
ATS Keywords: Online Marketing, Programmatic Advertising, Data Analysis, MS Excel, QlikView, Google Data Studio, Client Management, Upselling, Cross-selling, Team Collaboration, Big Data, Machine Learning, Real-Time Technologies
ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on data analysis, client management, and strategic thinking.
🛠️ Tools & Technologies
- MS Excel
- QlikView
- Google Data Studio
- MS PowerPoint
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
ASSUMPTION: This role requires proficiency in data analysis tools and a strong understanding of programmatic advertising platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Focus on understanding and meeting client needs
- Innovation: Embracing new technologies and approaches
- Collaboration: Working together to achieve common goals
- Integrity: Acting with honesty and transparency
- Sustainability: Committing to responsible and sustainable business practices
Work Style:
- Data-driven: Making decisions based on data analysis and insights
- Collaborative: Working closely with internal teams and clients to achieve shared objectives
- Agile: Adapting to changing market conditions and client needs
- Results-oriented: Focusing on delivering measurable outcomes
Self-Assessment Questions:
- How have you successfully managed client relationships in a programmatic advertising context?
- Can you describe a time when you identified and capitalized on an upselling or cross-selling opportunity?
- How do you stay up-to-date with the latest trends and technologies in programmatic advertising?
- How do you balance strategic planning with day-to-day execution in your current role?
ASSUMPTION: Ströer values candidates who are data-driven, collaborative, and results-oriented, with a strong commitment to innovation and sustainability.
⚠️ Potential Challenges
- Managing a large portfolio of clients with varying needs and expectations
- Keeping up with the fast-paced evolution of programmatic advertising technologies and best practices
- Balancing strategic planning with day-to-day execution and tactical tasks
- Working in a large, matrixed organization with multiple stakeholders
ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong organizational skills, adaptability, and the ability to manage multiple priorities.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on programmatic advertising and data-driven decision-making
- In the German advertising industry, Ströer is known for its strong digital presence and commitment to sustainability
- Career progression in this role may involve expanding responsibilities to include additional markets or product lines
ASSUMPTION: This role offers a unique combination of strategic thinking, data analysis, and client management, with a strong focus on digital innovation and sustainability.
📝 Sample Projects
- Developing and implementing a data-driven strategy to optimize Private Marketplace deals for a key client
- Identifying and pursuing upselling and cross-selling opportunities for a portfolio of agency clients
- Collaborating with product and development teams to enhance technologies and improve data analysis capabilities
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative aspects of the role, with a focus on delivering measurable outcomes.
❓ Key Questions to Ask During Interview
- How does the Programmatic Unit collaborate with other departments within Ströer?
- What are the most pressing challenges facing the Programmatic Unit in the coming months?
- How does Ströer support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Ströer foster a culture of innovation and sustainability?
ASSUMPTION: These interview questions are designed to assess the organization's culture, priorities, and opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful client management or upselling/cross-selling initiatives
- Research Ströer's company culture and values to show your alignment with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
