Online Marketing Manager (w/m/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (w/m/d)

🔹 Company: Gingco Communication GmbH & Co. KG

🔹 Location: Braunschweig, Lower Saxony, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive online marketing strategies
• Managing and optimizing digital campaigns across various channels
• Collaborating with cross-functional teams to drive digital impact
• Analyzing and reporting on campaign performance using data-driven insights

ASSUMPTION: This role requires a strategic mindset, digital expertise, and a passion for targeted campaigns. The ideal candidate will have experience in online marketing, preferably in an agency or automotive environment.

📋 Key Responsibilities

✅ Developing and implementing online marketing strategies based on target groups and company goals

✅ Planning, executing, and optimizing online campaigns (SEM, Social Media, E-Mail, Content, Influencer Marketing)

✅ Improving search engine optimization (SEO) and user experience (UX) on websites

✅ Managing social media platforms, creating content, and monitoring performance

✅ Analyzing and reporting on the performance of online marketing activities

✅ Continuously monitoring and optimizing campaigns for efficiency

✅ Conducting market and competitor analyses to identify trends and opportunities

ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Completed degree in Marketing, Communication, Business, or a related field

Experience: At least 3 years of professional experience in online marketing, ideally in an agency or automotive environment

Required Skills:

• Proven experience in online marketing strategies and campaign management
• Familiarity with tools such as Google Ads, GA4, Meta Business Suite, and CMS systems
• Experience in planning and evaluating data-driven campaigns
• Strong analytical thinking and structured working methods
• Excellent teamwork and communication skills

Preferred Skills:

• Experience in the automotive industry
• Fluency in German and English

ASSUMPTION: Candidates with a background in marketing, communication, or a related field, along with relevant experience, are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours and mobile work options
• Bike leasing offer for eco-friendly mobility
• Individual development opportunities and training
• Permanent employment contract

Working Hours: Full-time (40 hours/week) with flexible hours and hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level online marketing roles in the region.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Medium (51-200 employees)

Founded: 1985

Company Description:

• Gingco Communication is a marketing and advertising company specializing in technology and communication solutions
• They focus on innovative and forward-thinking strategies to drive digital impact
• Their mission is to provide tailored solutions for their clients, combining creativity and data-driven insights

Company Specialties:

• Online Marketing
• Advertising Services
• Digital Campaign Management

Company Website: gingco.de

ASSUMPTION: Gingco Communication values diversity and fosters an inclusive work environment where different perspectives are welcome.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the management team and collaborates closely with cross-functional teams

Work Arrangement: Hybrid work arrangement with flexible hours and the option to work remotely

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expanding expertise in digital marketing and related fields
• Potential to work on high-profile client projects and contribute to the company's growth

ASSUMPTION: This role offers opportunities for professional development and growth within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Braunschweig, Lower Saxony

Office Location(s): Karrenführerstraße 1, 38100 Braunschweig and Kastanienallee 40, 38104 Braunschweig

Geographic Context:

• Braunschweig is a mid-sized city in Lower Saxony, Germany, with a population of around 250,000
• The city is known for its rich history, cultural attractions, and vibrant business scene
• Braunschweig offers a high quality of life with affordable housing and a strong job market

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to the needs of modern professionals.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss the role and assess cultural fit
• On-site interview with the hiring manager and team members to evaluate skills and experience
• Final interview with the management team to discuss career growth and expectations

Key Assessment Areas:

• Strategic thinking and digital expertise
• Campaign management and optimization skills
• Analytical thinking and data-driven decision-making
• Teamwork and communication abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of online marketing strategies and digital campaigns
• Showcase your ability to work effectively in a team and collaborate with cross-functional stakeholders

ATS Keywords: Online Marketing Strategies, Campaign Management, SEO, UX Improvement, Social Media Management, Performance Analysis, Data-Driven Optimization, Market Analysis, Analytical Thinking, Team Collaboration

ASSUMPTION: The application process at Gingco Communication is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• GA4
• Meta Business Suite
• CMS Systems
• Social Media Platforms (e.g., Facebook, Instagram, LinkedIn)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Data-driven and strategic
• Collaborative and team-oriented
• Adaptable and open to new ideas
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment where innovation is valued?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: Candidates who align with Gingco Communication's values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the fast-paced nature of the digital marketing landscape
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to the hybrid work arrangement and balancing remote work responsibilities

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to other online marketing manager positions but may have a stronger focus on automotive industry-specific campaigns
• Gingco Communication's emphasis on innovation and data-driven decision-making sets it apart from other advertising agencies
• Career progression opportunities may vary depending on the company's growth and the individual's performance

ASSUMPTION: Candidates should research similar roles and companies to better understand the market and identify the best fit for their career goals.

📝 Sample Projects

• Developing and implementing a comprehensive online marketing strategy for a major automotive client
• Optimizing SEO and UX for a high-traffic e-commerce website to improve conversion rates
• Managing social media campaigns for multiple clients, including content creation, community management, and performance monitoring

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the online marketing manager in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to the company's overall growth strategy?
• What are the most significant challenges facing the team currently, and how can this role address them?
• How does the company support the professional development of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they measured?
• How does the hybrid work arrangement work in practice, and what resources are available to support remote work?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and the company, and can help assess cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past work that demonstrate your online marketing expertise
• Follow up with the hiring manager, Katrin Lembke, after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.