Online Marketing Manager (w/m/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (w/m/d)

🔹 Company: Adstronauts GmbH

🔹 Location: Hannover, Lower Saxony, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing advertising campaigns on Facebook, Instagram, and TikTok
• Analyzing campaign performance and optimizing strategies
• Collaborating with management and creative teams to enhance marketing strategies
• Maintaining and building client relationships through regular communication and support
• Developing new campaign ideas and providing regular performance reports

ASSUMPTION: This role requires a strong focus on data analysis and strategic thinking to optimize marketing campaigns and drive client success.

📋 Key Responsibilities

✅ Manage advertising campaigns on Facebook, Instagram, and TikTok, ensuring efficient budget management

✅ Analyze campaign performance and derive systematic optimizations based on data-driven insights

✅ Collaborate with external creatives and internal teams to design and optimize advertising campaigns

✅ Maintain and build client relationships through regular communication, support, and proactive problem-solving

✅ Develop new campaign ideas and strategies to drive client growth

✅ Create regular performance reports for clients

✅ Train clients on various online marketing tools and platforms to foster independence and efficiency

✅ Identify and resolve problems proactively to ensure client success

✅ Stay updated on industry trends and developments to offer innovative strategies to clients

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple tasks and priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 1 year of experience in online marketing, preferably with a focus on E-Commerce, lead generation, and managing advertising budgets

Required Skills:

• Proven experience managing advertising budgets on social media platforms
• Advanced knowledge of online marketing tools, platforms, and technologies, including the Facebook Business Manager
• Excellent communication skills in German (written and verbal)
• Strong analytical skills and data-driven decision-making abilities
• Ability to recognize trends and optimize online marketing strategies
• Proven problem-solving skills and ability to work under pressure
• Ability to manage multiple tasks and prioritize effectively

Preferred Skills:

• Experience with TikTok advertising
• Fluency in additional languages

ASSUMPTION: Candidates with experience in E-Commerce and a strong understanding of marketing funnels will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for the region)

Benefits:

• Motivated team and secure workplace
• Good advancement opportunities
• Modern, climate-controlled office in Hannover's city center
• Intensive support and guidance from the team and management
• Top-equipped work area

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work (hybrid model)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the region and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: Small (2-10 employees) - A small company size offers a more intimate work environment, closer collaboration with leadership, and faster decision-making processes.

Founded: 2018 - Adstronauts GmbH was founded in 2018 and has since grown to become one of the leading consultancies for performance marketing in E-Commerce in the DACH region.

Company Description:

• Adstronauts GmbH specializes in helping online retailers achieve sustainable growth through data-driven marketing strategies
• The company focuses on measurable results and works with clients in the DACH region
• Adstronauts offers a range of services, including social media advertising, Google Ads, and SEO

Company Specialties:

• Social Media Advertising
• Google Ads
• SEO
• E-Commerce Marketing

Company Website: www.adstronauts.de

ASSUMPTION: Adstronauts GmbH is a small, growing company with a strong focus on data-driven marketing strategies and measurable results.

📊 Role Analysis

Career Level: Junior to Mid-level - This role is suitable for candidates with 0-2 years of experience in online marketing, looking to grow their career in the field.

Reporting Structure: The Online Marketing Manager reports directly to the management team and works closely with external creatives and internal teams.

Work Arrangement: On-site with the possibility of remote work (hybrid model) - Adstronauts offers a flexible work arrangement, allowing employees to work from the office or remotely as needed.

Growth Opportunities:

• Advancement to a senior role within the marketing team
• Expansion of responsibilities to include additional marketing channels or client management
• Potential career progression to leadership or management positions within the company

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in online marketing.

🌍 Location & Work Environment

Office Type: Modern, climate-controlled office in Hannover's city center - Adstronauts' office is located in a central and easily accessible location, providing a comfortable and productive work environment.

Office Location(s): Marienstraße 43, Hannover, Lower Saxony 30171, DE

Geographic Context:

• Hannover is the capital of Lower Saxony and offers a high quality of life, with a rich cultural scene, numerous parks, and a vibrant nightlife
• The city is well-connected by public transportation, making it easy to commute to work
• Hannover is home to several major companies and institutions, providing ample networking opportunities

Work Schedule: Full-time (40 hours per week) with flexible working hours - Adstronauts offers a flexible work schedule, allowing employees to balance their work and personal lives effectively.

ASSUMPTION: The work environment at Adstronauts GmbH is collaborative, supportive, and focused on driving measurable results for clients.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the management team to discuss the role, responsibilities, and expectations
• Final interview or assessment to evaluate problem-solving skills and strategic thinking

Key Assessment Areas:

• Data analysis and interpretation skills
• Strategic thinking and campaign optimization
• Communication and client management skills
• Problem-solving abilities and proactive approach

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of online marketing funnels and data-driven decision-making
• Showcase your ability to manage multiple tasks and prioritize effectively

ATS Keywords: Online Marketing, Social Media Advertising, Data Analysis, Campaign Management, Client Communication, Problem Solving, Trend Analysis, Budget Management, Team Collaboration, Reporting, E-Commerce, Marketing Tools, Strategic Thinking, Creative Solutions, Time Management, Multitasking

ASSUMPTION: The application process at Adstronauts GmbH is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Facebook Business Manager
• Google Analytics
• Social media advertising platforms (Facebook Ads, Instagram Ads, TikTok Ads)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should have experience with social media advertising platforms and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Collaboration and teamwork
• Continuous learning and improvement
• Client focus and results orientation

Work Style:

• Analytical and strategic thinking
• Proactive and solution-oriented approach
• Strong communication and client management skills
• Ability to work independently and in a team

Self-Assessment Questions:

• Do you have a strong data-driven mindset and enjoy analyzing data to inform marketing strategies?
• Are you comfortable working with clients and providing proactive support and guidance?
• Do you thrive in a collaborative work environment and enjoy working with a motivated team?

ASSUMPTION: Candidates who are results-oriented, data-driven, and enjoy working in a collaborative environment will be well-suited to the culture at Adstronauts GmbH.

⚠️ Potential Challenges

• The role may require working under tight deadlines and managing multiple tasks simultaneously
• Candidates may need to adapt to a fast-paced and dynamic work environment
• The role may involve occasional weekend or evening work to accommodate client needs
• Candidates may need to commute to the office in Hannover's city center, depending on their location

ASSUMPTION: These challenges can be overcome by strong time management skills, a proactive approach, and a willingness to adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses primarily on social media advertising and requires a strong understanding of data analysis and optimization
• This role is well-suited to candidates with experience in E-Commerce and a strong understanding of marketing funnels
• Career progression in this role may involve expanding responsibilities to include additional marketing channels or client management

ASSUMPTION: This role offers a unique opportunity for candidates with a strong focus on data-driven marketing strategies and a passion for social media advertising.

📝 Sample Projects

• Developing and optimizing a Facebook Ads campaign for an E-Commerce client, resulting in a 25% increase in sales
• Collaborating with external creatives to design and implement an Instagram Ads campaign for a retail client, driving a 15% increase in brand awareness
• Analyzing TikTok Ads performance for a client in the beauty industry and optimizing strategies to improve return on ad spend by 30%

ASSUMPTION: These sample projects demonstrate the data-driven approach and strategic thinking required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does the management team support the growth and development of employees in this position?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the company approach work-life balance, and what resources are available to support employees?
• What opportunities are there for career growth and advancement within the company?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work or campaigns to showcase your abilities
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.