Online Marketing Manager (w/m/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (w/m/d)

🔹 Company: ADITO Software GmbH

🔹 Location: Landshut, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic online marketing campaigns
• Optimizing website and landing pages for improved user experience and conversions
• Creating engaging content for various platforms, including blog, email, and social media
• Analyzing performance metrics and continuously improving marketing strategies

ASSUMPTION: This role requires a well-rounded digital marketer with a strong focus on data-driven decision making and a solid understanding of the B2B market.

📋 Key Responsibilities

✅ E-Mail-Marketing & Automation: Plan, design, and send targeted email campaigns. Segment target groups, test, and analyze campaigns. Develop and maintain automated workflows.

✅ Website & Landingpages: Conceptualize and optimize our website and landing pages. Focus on SEO, UX, and conversions.

✅ Content & Blog: Research, write, and publish blog posts. Support content creation and develop texts for mailings, press releases, and online campaigns.

✅ Online Advertising & Campaigns: Support campaign planning, evaluate performance, and monitor budgets and KPIs.

✅ Reporting & Analysis: Prepare monthly reports and continuously optimize marketing strategies.

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital marketing, preferably in the B2B sector

Required Skills:

• Proven experience in online marketing, email marketing, and automation
• Strong knowledge of CMS systems (e.g., Typo3, WordPress)
• Excellent HTML and CSS skills
• Excellent written and verbal communication skills in German (C1 level) and good English proficiency
• Strong analytical and data-driven mindset

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Knowledge of SEO best practices
• Experience with UX design principles

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation and design skills will have an advantage.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on experience and industry standards for the region)

Benefits:

• Flexible working hours
• Home office (2 days remote)
• Permanent contract
• Structured onboarding with personal buddy and professional mentor
• Flat hierarchies and open "du" culture
• Modern workplace with ergonomic equipment, free drinks, and recreational areas
• Team events and long-term career prospects

Working Hours: 40 hours per week, with flexible working hours and the option to work 4 or 5 days per week

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 1988

Company Description:

• ADITO is a leading manufacturer of flexible business, CRM, and xRM software solutions
• The company focuses on personal consultation and customer care
• ADITO offers open, future-proof solutions that adapt to individual customer needs and changing market requirements

Company Specialties:

• Software development
• CRM and xRM solutions
• Customer relationship management
• Sales and marketing
• Service and process optimization
• Collaboration and customer relationships

Company Website: www.adito.de

ASSUMPTION: ADITO's focus on personal consultation and customer care suggests a strong emphasis on building and maintaining customer relationships.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: Hybrid (2 days remote, 3 days on-site)

Growth Opportunities:

• Potential to take on more responsibilities and grow within the marketing team
• Opportunity to work on high-impact projects and contribute to the company's success
• Chance to learn and develop new skills in a dynamic and innovative environment

ASSUMPTION: This role offers significant growth potential for the right candidate, as ADITO is a growing company with a strong focus on innovation.

🌍 Location & Work Environment

Office Type: Modern office with ergonomic equipment, free drinks, and recreational areas

Office Location(s): Geisenhausen and Hennef (Sieg)

Geographic Context:

• Landshut is a city in southeastern Bavaria with a population of around 68,000
• The region offers a high quality of life, with easy access to nature and city life
• Geisenhausen is a town near Landshut with a population of around 10,000

Work Schedule: Flexible working hours, with the option to work 4 or 5 days per week

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, as employees can work from home for part of the week.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview with the HR department
• On-site interview with the Marketing Director and a team member
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Creativity and content creation skills
• Analytical and data-driven mindset
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include specific examples of your content creation and design work
• Prepare for behavioral interview questions that focus on your problem-solving and decision-making skills

ATS Keywords: Digital Marketing, Email Marketing, Marketing Automation, Landing Page Optimization, Content Creation, SEO, UX, Performance Analysis, CMS Management, HTML, CSS, B2B Marketing, Team Collaboration, Data-Driven Decision Making, Target Audience Segmentation, Campaign Planning

ASSUMPTION: ADITO uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• CMS systems (e.g., Typo3, WordPress)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO tools (e.g., Google Search Console, SEMrush)
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's skills and the company's internal systems.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Openness and transparency

Work Style:

• Data-driven and strategic thinking
• Creative and proactive approach to problem-solving
• Strong communication and teamwork skills
• Ability to work independently and manage multiple projects simultaneously

Self-Assessment Questions:

• Do I have a strong customer focus and a passion for building and maintaining customer relationships?
• Am I comfortable working in a dynamic and innovative environment, and do I have a growth mindset?
• Do I have strong communication and teamwork skills, and am I comfortable working in a flat hierarchy with open "du" culture?

ASSUMPTION: ADITO's focus on customer care and innovation suggests a strong emphasis on customer-centric and data-driven decision making.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changing market requirements and customer needs
• Balancing remote work and on-site collaboration

ASSUMPTION: These challenges can be overcome by strong organizational skills, a proactive approach to problem-solving, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Online Marketing Manager position in a software development company
• ADITO's focus on personal consultation and customer care sets it apart from other software development companies
• This role offers significant growth potential, as ADITO is a growing company with a strong focus on innovation

ASSUMPTION: This role is well-suited for candidates with a strong background in digital marketing and a passion for working in a dynamic and innovative environment.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new product launch
• Optimizing the website and landing pages to improve user experience and conversions
• Creating engaging content for the blog, email, and social media platforms to promote the company's products and services

ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in developing and executing strategic online marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?
• How does the company measure the success of its marketing campaigns, and what metrics are most important?

ASSUMPTION: These questions are designed to help the candidate understand the company's marketing strategy, culture, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving and decision-making skills
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.