Online Marketing Manager (w/m/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (w/m/d)

🔹 Company: ADITO Software GmbH

🔹 Location: Landshut, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of digital marketing campaigns
• Optimization of website and landing pages for improved user experience and conversions
• Creation of engaging content for various platforms, including blog, email, and social media
• Analysis of campaign performance and continuous optimization

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on B2B, and experience in using various marketing tools and platforms.

📋 Key Responsibilities

✅ Plan, design, and send targeted email campaigns, including segmentation, testing, and analysis

✅ Develop and optimize website and landing pages, with a focus on SEO, UX, and conversions

✅ Create and publish blog posts, as well as content for email, social media, and other online channels

✅ Support the planning of online advertising campaigns and analyze their performance

✅ Prepare monthly reports and continuously optimize marketing efforts

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital marketing, preferably in the B2B sector

Required Skills:

• Proficient in CMS systems, such as Typo3 and WordPress
• Strong knowledge of HTML and CSS
• Experience with email marketing and marketing automation tools
• Excellent communication and teamwork skills

Preferred Skills:

• Fluency in German and English
• Experience with SEO and UX optimization
• Knowledge of marketing analytics tools

ASSUMPTION: Candidates with a proven track record in digital marketing and a passion for creating engaging content are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours
• Home office options (minimum 2 days per week)
• Permanent contract
• Structured onboarding with personal buddy and professional mentor
• Flat hierarchies and open "du" culture
• Comfortable workplace with ergonomic equipment, free drinks, and recreational facilities
• Regular team events
• Long-term career prospects with a high-growth company

Working Hours: 40 hours per week, with flexible working hours and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing manager with 5-10 years of experience in the B2B sector. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically CRM and xRM solutions

Company Size: Medium (51-200 employees)

Founded: 1988

Company Description:

• ADITO Software GmbH is a leading manufacturer of flexible business, CRM, and xRM software solutions
• The company is headquartered in Geisenhausen, Bavaria, with an additional location in Hennef, North Rhine-Westphalia
• ADITO offers open, future-proof solutions that can be adapted to individual customer needs and changing market requirements

Company Specialties:

• Software development for CRM and xRM solutions
• Customer relationship management (CRM)
• Sales, marketing, and service management
• Process optimization and collaboration

Company Website: http://www.adito.de

ASSUMPTION: ADITO Software GmbH is a well-established company with a strong focus on customer satisfaction and personalized service. The company's solutions are designed to be flexible and adaptable to the unique needs of each client.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the opportunity to grow within the company

Reporting Structure: The Online Marketing Manager will report directly to the Head of Marketing

Work Arrangement: Hybrid, with a minimum of 2 days per week working from the office

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing team
• Opportunities to work on diverse projects and campaigns
• Chance to contribute to the company's overall marketing strategy and have a significant impact on its success

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing company, with the potential for significant career growth and development.

🌍 Location & Work Environment

Office Type: Modern office with ergonomic equipment, free drinks, and recreational facilities

Office Location(s): Geisenhausen, Bavaria, and Hennef, North Rhine-Westphalia

Geographic Context:

• Landshut, Bavaria, is located in southeastern Germany, approximately 70 km northeast of Munich
• The region offers a high quality of life, with easy access to both nature and urban amenities
• ADITO's office in Geisenhausen is situated near the company's headquarters and offers convenient access to public transportation

Work Schedule: Flexible working hours, with the option to work from home for up to 3 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the hiring manager and team members

Key Assessment Areas:

• Digital marketing expertise and experience
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their results
• Research ADITO Software GmbH and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Digital Marketing, Email Marketing, Marketing Automation, Landing Page Optimization, Content Creation, SEO, UX, Performance Analysis, HTML, CSS, CMS, B2B Marketing, Team Collaboration, Data Analysis, Lead Generation, Campaign Planning

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their enthusiasm for digital marketing and the opportunity to work for a growing company like ADITO Software GmbH.

🛠️ Tools & Technologies

• CMS systems: Typo3, WordPress
• Email marketing and automation tools: Unknown (please inquire during the application process)
• Marketing analytics tools: Unknown (please inquire during the application process)

ASSUMPTION: The specific tools and technologies used by ADITO Software GmbH may vary, and candidates should be prepared to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on performance
• Open and collaborative, with a flat hierarchy

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for creating engaging content?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a collaborative and open work culture, with a focus on teamwork and results?

ASSUMPTION: Candidates who are a good fit for ADITO Software GmbH will be enthusiastic about digital marketing, customer-focused, and comfortable working in a dynamic and collaborative environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Adapting to a hybrid work arrangement and balancing remote and in-office work
• Working in a fast-paced and dynamic environment, with a focus on results and performance

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and development, and a commitment to continuous improvement.

📈 Similar Roles Comparison

• Compared to other digital marketing manager roles, this position offers a unique opportunity to work for a growing software company with a strong focus on customer satisfaction and personalized service
• ADITO Software GmbH's solutions are designed to be flexible and adaptable to the unique needs of each client, offering a diverse range of marketing opportunities
• This role offers the potential for significant career growth and development within the company

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests in digital marketing.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new CRM feature
• Optimizing the ADITO Software GmbH website for improved user experience and conversions
• Creating engaging content for the company blog, social media, and email marketing campaigns

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The specific projects assigned may vary depending on the company's current priorities and marketing goals.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does ADITO Software GmbH support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?
• How does the marketing team collaborate and communicate with other departments within the company?
• What are the most challenging aspects of working in a hybrid environment, and how does ADITO Software GmbH address them?

ASSUMPTION: These questions are intended to help applicants better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/adito/14512245-online-marketing-manager-w-m-d
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their results
• Research ADITO Software GmbH and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.