Online Marketing Manager (w/m/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (w/m/d)

🔹 Company: Adstronauts GmbH

🔹 Location: Hannover, Lower Saxony, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing advertising campaigns on Facebook, Instagram, and TikTok
• Analyzing campaign performance and optimizing based on data-driven insights
• Collaborating with the management team to improve processes and develop new campaign ideas
• Communicating regularly with clients to provide support and advice
• Identifying and solving problems proactively to ensure client goals are met

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a proactive approach to problem-solving. Previous experience in online marketing, preferably with a focus on E-Commerce, is essential.

📋 Key Responsibilities

✅ Manage advertising campaigns on Facebook, Instagram, and TikTok, ensuring efficient budget usage

✅ Analyze campaign performance and derive systematic optimizations based on data and established processes

✅ Collaborate with external creatives and designers to create engaging ad content

✅ Build and maintain long-term client relationships through regular communication, support, and advice

✅ Develop new campaign ideas and strategies actively with the team

✅ Create regular performance reports for clients

✅ Train clients on various online marketing tools and platforms to enhance their independence and efficiency

✅ Proactively identify and resolve problems related to client online presence and advertising

✅ Monitor and analyze new trends and developments in online marketing to offer innovative strategies to clients

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-organization skills. Candidates should be comfortable working independently and managing their own time effectively.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: At least 1 year of experience in online marketing, preferably with a focus on E-Commerce, lead generation, email marketing, customer support, and consulting

Required Skills:

• Advanced knowledge of online marketing tools, platforms, and technologies, including the Facebook Business Manager
• Excellent communication skills in German (written and verbal)
• Strong analytical thinking and data interpretation skills
• Ability to understand and calculate metrics using spreadsheet software
• Proven trend recognition and decision-making skills to optimize online marketing strategies
• Problem-solving skills to identify and address complex challenges
• Ability to manage multiple tasks, prioritize, and meet deadlines under pressure

Preferred Skills:

• Experience with TikTok advertising
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in data analysis and a proven track record in online marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and performance)

Benefits:

• Motivated team and secure workplace
• Good advancement opportunities
• Modern, climate-controlled office in Hannover's city center
• Intensive support and guidance from the team and management
• Well-equipped work area

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. Actual compensation may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: Small (2-10 employees) - A small company size fosters a close-knit team environment and offers ample opportunities for growth and impact.

Founded: 2018 - Adstronauts GmbH was founded in 2018 and has since grown to become one of the leading consultancies for performance marketing in E-Commerce in the DACH region.

Company Description:

• Adstronauts GmbH helps online retailers in the DACH region grow sustainably through data-driven advertising strategies
• The company focuses on measurable results and works with a motivated team in a secure workplace
• Adstronauts offers good advancement opportunities and provides intensive support and guidance to its employees

Company Specialties:

• Performance marketing in E-Commerce
• Social media advertising (Facebook, Instagram, TikTok)
• Data-driven campaign optimization

Company Website: www.adstronauts.de

ASSUMPTION: Adstronauts GmbH is a growing company with a strong focus on data-driven marketing strategies. Candidates who are passionate about data analysis and online marketing will thrive in this environment.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and advancement within the company.

Reporting Structure: The Online Marketing Manager reports directly to the management team and works closely with external creatives and designers.

Work Arrangement: On-site - This role requires working on-site at the company's office in Hannover's city center.

Growth Opportunities:

• Internal promotion to a leadership role as the company grows
• Expansion of skills and expertise in online marketing and data analysis
• Opportunities to work on diverse client projects and campaigns

ASSUMPTION: This role offers significant growth potential for the right candidate, who can demonstrate strong performance and a commitment to the company's mission.

🌍 Location & Work Environment

Office Type: Modern, climate-controlled office in Hannover's city center

Office Location(s): Marienstraße 43, Hannover, Lower Saxony 30171, DE

Geographic Context:

• Hannover is the capital of Lower Saxony and offers a vibrant cultural scene, numerous parks, and a high quality of life
• The city is well-connected by public transportation, making it easy to commute to the office
• Hannover is home to several major events, such as the CeBIT and the Hannover Messe, which attract visitors from around the world

Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work on a case-by-case basis

ASSUMPTION: Hannover offers a pleasant work-life balance, with a variety of cultural and recreational activities available in and around the city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and experience
• On-site interview at the company's office in Hannover to meet the team and discuss the role in more detail
• Final decision and job offer

Key Assessment Areas:

• Analytical skills and data interpretation
• Communication skills and client management
• Problem-solving skills and proactive approach
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of online marketing and data analysis in your application materials
• Prepare for interview questions that focus on your analytical skills, communication skills, and problem-solving abilities

ATS Keywords: Online Marketing, E-Commerce, Data Analysis, Campaign Management, Client Communication, Problem Solving, Trend Analysis, Budget Management, Reporting, Team Collaboration, Advertising, Social Media, Facebook Business Manager, Email Marketing, Lead Generation, Customer Support

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.

🛠️ Tools & Technologies

• Facebook Business Manager
• Google Analytics
• Microsoft Excel
• Social media advertising platforms (Facebook Ads, Instagram Ads, TikTok Ads)

ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Analytical and detail-oriented
• Proactive and solution-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• Do you have a strong analytical mindset and a passion for data-driven decision making?
• Are you comfortable working independently and managing your own time effectively?
• Do you thrive in a collaborative environment and enjoy working closely with a team to achieve common goals?

ASSUMPTION: Candidates who are a strong fit for Adstronauts GmbH's company culture will be highly motivated, detail-oriented, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest trends and developments in online marketing, which can be fast-paced and ever-changing
• Working with tight deadlines and under pressure, requiring strong stress management skills
• Adapting to a dynamic work environment, with changing priorities and shifting client needs

ASSUMPTION: Candidates who are proactive, adaptable, and able to manage their time effectively will be best suited to overcome these challenges.

📈 Similar Roles Comparison

• This role differs from other online marketing roles in its focus on E-Commerce and data-driven campaign optimization
• Adstronauts GmbH's industry-specific context allows for a deeper understanding of client needs and market trends
• Career path comparison: This role offers opportunities for growth and advancement within the company, with potential paths to leadership or specialized expertise

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when applying.

📝 Sample Projects

• Developing and executing a targeted social media advertising campaign for an E-Commerce client, with a focus on maximizing ROI and minimizing CPA
• Analyzing and optimizing an existing client campaign to improve performance and achieve better results
• Creating a comprehensive performance report for a client, highlighting key metrics and insights to inform future campaign strategies

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign development and optimization to data analysis and reporting.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does the team collaborate and support each other in achieving client goals?
• What opportunities are there for professional growth and development within the company?
• How does the company approach work-life balance, and what resources are available to support employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities associated with this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interview questions that focus on your analytical skills, communication skills, and problem-solving abilities
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.