Online Marketing Manager (w/m/d) Vollzeit

📌 Core Information

🔹 Job Title: Online Marketing Manager (w/m/d) Vollzeit

🔹 Company: Gingco Communication GmbH & Co. KG

🔹 Location: Braunschweig, Lower Saxony, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive online marketing strategies
• Managing and optimizing digital campaigns across various channels
• Collaborating with cross-functional teams to improve user experience and drive results
• Analyzing and reporting on campaign performance to drive data-driven decisions

ASSUMPTION: This role requires a strategic mindset, digital expertise, and a passion for targeted campaigns. The ideal candidate will have experience in online marketing, preferably in an agency or automotive environment.

📋 Key Responsibilities

✅ Developing and implementing online marketing strategies based on target groups and company goals

✅ Planning, executing, and optimizing online campaigns (e.g., SEM, social media, email, content, influencer marketing)

✅ Improving search engine optimization (SEO) and user experience on websites

✅ Managing social media platforms, creating content, and monitoring performance

✅ Analyzing and reporting on the performance of online marketing activities

✅ Continuously monitoring and optimizing campaigns based on data and trends

✅ Conducting market and competitor analyses to identify trends and opportunities

ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Completed degree in marketing, communication, business, or a related field

Experience: At least 3 years of professional experience in online marketing, ideally in an agency or automotive environment

Required Skills:

• Proven experience in online marketing and campaign management
• Familiarity with tools such as Google Ads, GA4, Meta Business Suite, and CMS systems
• Strong analytical skills and data-driven mindset
• Excellent communication and teamwork skills
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience in the automotive industry
• Fluency in English (B2 level or equivalent)

ASSUMPTION: The required skills and experience are essential for success in this role, while the preferred skills would be a significant advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours and mobile working options
• Bike leasing offer for eco-friendly mobility
• Individual development opportunities and training
• Permanent employment in a future-proof company
• Open, appreciative work environment with an engaged team
• Exciting client projects with responsibility and creative freedom

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are designed to support work-life balance and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-sized)

Founded: 1985

Company Description:

• Gingco Communication GmbH & Co. KG is a marketing and advertising company based in Braunschweig, Germany
• Specializes in technology and communication solutions for various industries
• Focuses on innovative, data-driven strategies to drive client success

Company Specialties:

• Advertising Services
• Marketing Strategy
• Digital Campaign Management
• User Experience Improvement

Company Website: http://www.gingco.de

ASSUMPTION: Gingco Communication offers a dynamic work environment with a focus on innovation and data-driven strategies.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the management team

Work Arrangement: Hybrid (on-site and remote work)

Growth Opportunities:

• Potential career progression to senior roles within the marketing department
• Chance to work on diverse client projects and gain experience in various industries
• Opportunities for professional development through training and workshops

ASSUMPTION: The role offers opportunities for career growth and professional development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): Karrenführerstraße 1-3, 38100 Braunschweig, Germany

Geographic Context:

• Braunschweig is a mid-sized city in Lower Saxony, Germany, with a population of around 250,000
• Known for its rich history, cultural attractions, and vibrant business scene
• Offers a high quality of life with affordable housing and excellent infrastructure

Work Schedule: Standard business hours with flexible scheduling options

ASSUMPTION: The office location offers a convenient and enjoyable work environment with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Relevant experience and skills in online marketing
• Analytical and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of successful online marketing campaigns you've managed
• Research the company and be ready to discuss how your skills align with their mission and values
• Practice common interview questions and be prepared to discuss your approach to online marketing strategies

ATS Keywords: Online Marketing, Campaign Management, SEO, UX, Social Media, Performance Analysis, Data-Driven Optimization, Market Analysis, German Fluency

ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• GA4
• Meta Business Suite
• CMS systems (e.g., WordPress, Drupal)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: Familiarity with these tools is essential for success in the role, and the company may provide training or resources to help candidates develop their skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision making
• Collaboration
• Customer focus

Work Style:

• Dynamic and fast-paced
• Results-oriented and data-driven
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive decisions?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: The company values a data-driven, collaborative work environment, and candidates should be comfortable working in this type of setting.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously
• Keeping up with the latest trends and best practices in online marketing
• Balancing the demands of client projects with internal initiatives
• Adapting to changes in client priorities or market conditions

ASSUMPTION: These challenges are common in online marketing roles and require strong organizational skills, adaptability, and a focus on continuous learning.

📈 Similar Roles Comparison

• Compared to other online marketing roles, this position places a stronger emphasis on strategic planning and data-driven decision making
• In the advertising services industry, Gingco Communication is known for its innovative, data-driven approach to marketing
• Career progression in this role could lead to senior marketing positions or management roles within the company

ASSUMPTION: This role offers unique opportunities for growth and development within the company and the industry.

📝 Sample Projects

• Developing and implementing a comprehensive online marketing strategy for a new automotive client
• Optimizing the user experience and SEO of a client's e-commerce website to improve organic traffic
• Managing a social media campaign for a client's product launch, including content creation, community management, and performance monitoring

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the online marketing manager in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio and the industries the company works with?
• How does the company support the professional development of its employees?
• What is the team structure and how does this role fit into the broader organization?
• How does the company approach work-life balance and flexible working arrangements?
• What are the most rewarding aspects of working in this role and the company?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of successful online marketing campaigns you've managed
• Research the company and be ready to discuss how your skills align with their mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.