Online Marketing Manager (w/m/d) Vollzeit

📌 Core Information

🔹 Job Title: Online Marketing Manager (w/m/d) Vollzeit

🔹 Company: Gingco Communication GmbH & Co. KG

🔹 Location: Braunschweig, Lower Saxony, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive online marketing strategies
• Managing and optimizing digital campaigns across various channels
• Collaborating with cross-functional teams to improve user experience and drive results
• Analyzing and reporting on campaign performance to inform future strategies
• Staying up-to-date with digital trends and market developments

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a passion for digital marketing. The ideal candidate will have experience in a similar role, preferably in an agency or automotive environment.

📋 Key Responsibilities

✅ Developing and implementing online marketing strategies based on target groups and company goals

✅ Planning, executing, and optimizing online campaigns (e.g., SEM, social media, email, content, influencer marketing)

✅ Improving search engine optimization (SEO) and user experience (UX) on websites

✅ Managing social media platforms, creating content, and monitoring performance

✅ Analyzing and reporting on the performance of online marketing activities

✅ Continuously monitoring and optimizing campaigns for efficiency

✅ Conducting market and competitor analyses to identify trends and opportunities

ASSUMPTION: The role requires a high level of autonomy and the ability to work effectively in a team environment. Strong communication skills and the ability to manage multiple projects simultaneously are essential.

🎯 Required Qualifications

Education: A completed degree in marketing, communication, business, or a comparable qualification

Experience: At least 3 years of professional experience in online marketing, ideally in an agency or automotive environment

Required Skills:

• Proven experience in developing and implementing online marketing strategies
• Strong analytical skills and data-driven mindset
• Familiarity with tools such as Google Ads, GA4, Meta Business Suite, and CMS systems
• Excellent communication and teamwork skills
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience in the automotive industry
• Fluency in German and English

ASSUMPTION: The ideal candidate will have a proven track record in online marketing and a strong understanding of digital trends and best practices.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours and mobile working options
• Bike leasing offer for eco-friendly mobility
• Individual development opportunities and training
• Unlimited permanent employment

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The salary range is based on industry standards for a mid-senior level online marketing manager in the Lower Saxony region.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 1985

Company Description:

• Gingco Communication GmbH & Co. KG is a marketing and advertising company based in Braunschweig, Lower Saxony, Germany
• The company specializes in providing technology and communication solutions for various industries
• Gingco values diversity and fosters an inclusive work environment

Company Specialties:

• Advertising Services
• Marketing Communications
• Digital Marketing

Company Website: http://www.gingco.de

ASSUMPTION: Gingco Communication is a well-established company with a strong reputation in the advertising industry. Its focus on diversity and inclusion makes it an attractive employer for candidates seeking a supportive and innovative work environment.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports directly to the management team and works closely with cross-functional teams, including creatives, consultants, and developers

Work Arrangement: Hybrid (on-site with flexible remote work options)

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expanding expertise in digital marketing and related fields
• Potential to work on high-profile client projects and contribute to the company's growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills, take on more responsibilities, and advance their career within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Braunschweig, Lower Saxony, Germany

Office Location(s): Karrenführerstraße 1-3 and Kastanienallee 40, Braunschweig, Lower Saxony, Germany

Geographic Context:

• Braunschweig is a mid-sized city in Lower Saxony, Germany, with a population of around 250,000
• The city is known for its rich history, cultural attractions, and vibrant business scene
• Braunschweig offers a high quality of life, with affordable housing, excellent education, and a strong economy

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: Braunschweig offers a pleasant work-life balance, with a reasonable cost of living and a variety of cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager and/or team members to discuss the role, responsibilities, and expectations
• Case study or assignment to evaluate problem-solving skills and strategic thinking
• Final interview with senior management to discuss career growth and company culture

Key Assessment Areas:

• Strategic thinking and planning skills
• Analytical skills and data-driven decision-making
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the company and its values in your application materials
• Prepare for the interview by researching the company, its clients, and industry trends
• Be ready to discuss your approach to online marketing strategies and campaign management

ATS Keywords: Online Marketing, Campaign Management, SEO, UX, Social Media, Performance Analysis, Data-Driven Optimization, Market Analysis, Team Collaboration, Analytical Thinking, Content Creation, Community Management, Performance Monitoring, Digital Trends, Cross-Channel Communication

ASSUMPTION: The application process at Gingco Communication is designed to assess both technical skills and cultural fit. Candidates should be prepared to demonstrate their expertise in online marketing and their ability to work effectively in a team environment.

🛠️ Tools & Technologies

• Google Ads
• GA4
• Meta Business Suite
• CMS systems (e.g., WordPress, Drupal)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The ideal candidate will have experience with a range of digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Integrity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and data-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a strong understanding of digital marketing trends and best practices?
• Are you able to manage multiple projects and priorities effectively?

ASSUMPTION: Gingco Communication values candidates who are adaptable, results-driven, and committed to continuous learning and improvement. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the fast-paced nature of the digital marketing industry
• Working effectively in a team environment with diverse perspectives and backgrounds
• Adapting to changes in client needs, market trends, and company priorities

ASSUMPTION: The role of Online Marketing Manager at Gingco Communication presents both challenges and opportunities for growth and development. Successful candidates will be able to navigate these challenges and contribute to the company's continued success.

📈 Similar Roles Comparison

• Compared to other online marketing manager roles, this position offers a unique blend of strategic planning, campaign management, and analytical responsibilities
• Gingco Communication's focus on innovation and collaboration sets it apart from other advertising agencies in the region
• This role offers significant growth potential and the opportunity to work on high-profile client projects

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and personal values when comparing it to other online marketing manager positions.

📝 Sample Projects

• Developing and implementing a comprehensive online marketing strategy for a major automotive client
• Optimizing SEO and UX for a high-traffic e-commerce website to improve conversion rates
• Managing social media campaigns for a diverse range of clients, from startups to Fortune 500 companies

ASSUMPTION: The projects described above are representative of the types of initiatives an online marketing manager at Gingco Communication might work on. The specific projects and clients will vary depending on the company's current portfolio and client needs.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration process between the online marketing team and other departments?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does the company measure the success of its online marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does it support employees in achieving a healthy balance?

ASSUMPTION: The interview is an opportunity for candidates to learn more about the company, its culture, and the specific requirements of the role. Asking thoughtful questions demonstrates a candidate's interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, its clients, and industry trends
• Be ready to discuss your approach to online marketing strategies and campaign management
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.