Online-Marketing-Praktikum (100%, ab August 2025)

📌 Core Information

🔹 Job Title: Online-Marketing-Praktikum (100%, ab August 2025)

🔹 Company: Tincan

🔹 Location: Zug, Switzerland

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Supporting the management of social media channels for multiple brands
• Creating engaging content for various social media platforms
• Engaging with online communities and managing interactions
• Assisting in planning and executing online marketing campaigns
• Gaining experience in SEO, SEM, and web analytics

ASSUMPTION: This role is ideal for a recent graduate or student looking to gain practical experience in online marketing and social media management. The role offers a diverse range of tasks and the opportunity to work with multiple brands.

📋 Key Responsibilities

✅ Supporting the management of social media channels (Instagram, TikTok, LinkedIn, Pinterest, etc.)

✅ Planning and creating engaging content for social media platforms

✅ Assisting in content creation (photo/video)

✅ Managing community interactions and responding to comments

✅ Planning and executing online marketing campaigns

✅ Setting up and managing social media advertising campaigns

✅ Gaining insights into web analytics and tracking

✅ Assisting in search engine optimization (SEO) and search engine marketing (SEM)

✅ Creating online reports to measure campaign success

ASSUMPTION: The role requires a proactive and creative mindset, with a strong focus on customer perspective and problem-solving. Previous experience in social media management or online marketing is not required but would be an asset.

🎯 Required Qualifications

Education: Pursuing or completed a degree in Marketing, Communications, or a related field

Experience: No prior experience required, but relevant internships or projects are a plus

Required Skills:

• Fluency in German and English
• Strong writing skills and creativity
• Proficient in social media platforms and relevant tools
• Ability to work independently and in a team
• Proactive and solution-oriented mindset
• Flexibility to work occasional weekends

Preferred Skills:

• Previous experience in social media management or online marketing
• Familiarity with SEO, SEM, and web analytics tools
• Experience with content creation (photo/video)

ASSUMPTION: While previous experience is not required, candidates with relevant internships or projects will have an advantage. Strong communication skills and a creative mindset are essential for success in this role.

💰 Compensation & Benefits

Salary Range: CHF 4,000 - 5,000 per month (industry standard for entry-level marketing internships in Switzerland)

Benefits:

• Flexible working hours
• Modern offices in Zug and Zurich
• Fringe benefits to enhance work-life balance
• Creative freedom and team collaboration

Working Hours: Full-time (40 hours per week), with flexible hours and occasional weekend work

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing internships in Switzerland. Benefits are designed to support work-life balance and foster a creative work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees) - Offers a close-knit team and opportunities for growth

Founded: 2013 - Established as a full-service agency with a focus on digital marketing and creative solutions

Company Description:

• Tincan is a full-service agency based in Zug and Zurich, Switzerland
• Specializes in intelligent, entertaining, and digital market solutions
• Works with four brands, offering a diverse range of projects and clients

Company Specialties:

• Informatik-Lösungen
• Filmproduktionen
• Marketing-Lösungen
• Online Video Content
• Social Media Marketing
• Websites
• Marketing und Kampagnen

Company Website: www.tincan.ch

ASSUMPTION: Tincan's small size offers a collaborative work environment with opportunities for growth and direct impact on projects. Its focus on digital marketing and creative solutions makes it an attractive choice for candidates interested in these fields.

📊 Role Analysis

Career Level: Entry Level - Ideal for recent graduates or students looking to gain practical experience

Reporting Structure: Reports directly to the marketing team, with opportunities to collaborate with other departments

Work Arrangement: Hybrid - 2 office days per week, with the remaining days working remotely or from the home office

Growth Opportunities:

• Potential full-time employment after the internship period
• Opportunities to work on diverse projects and gain experience with multiple brands
• Chance to develop skills in various aspects of online marketing and social media management

ASSUMPTION: This role offers a unique opportunity for personal and professional growth, with the potential for full-time employment after the internship period. Candidates can expect to work on a variety of projects and gain experience with multiple brands.

🌍 Location & Work Environment

Office Type: Modern offices in Zug and Zurich, with a creative and collaborative atmosphere

Office Location(s): Feldpark 17, Zug, 6300, CH and Bederstrasse 51, Zürich, 8002, CH

Geographic Context:

• Zug - A vibrant city located on the shores of Lake Zug, offering a high quality of life and easy access to nature
• Zürich - A major financial hub and cultural center, with a diverse range of attractions and activities

Work Schedule: Full-time (40 hours per week), with flexible hours and occasional weekend work

ASSUMPTION: The modern offices in Zug and Zurich offer a creative and collaborative work environment, with opportunities for growth and development. The locations in Zug and Zurich provide access to vibrant cities with a high quality of life and a wide range of cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the marketing team
• Final decision and offer

Key Assessment Areas:

• Creativity and writing skills
• Social media proficiency
• Problem-solving and initiative
• Customer perspective and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your creativity and problem-solving skills through examples or projects
• Show enthusiasm for the role and the company's mission

ATS Keywords: Social Media, Content Creation, Community Management, Online Marketing, SEO, SEM, Web Analytics, Creativity, Problem Solving, Communication, Customer Perspective, Initiative

ASSUMPTION: The application process is designed to assess candidates' creativity, social media proficiency, problem-solving skills, and communication skills. Tailoring the resume and cover letter to highlight relevant skills and experiences is essential for success.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, LinkedIn, Pinterest, etc.)
• Content creation tools (photo/video editing software)
• Social media management tools (Hootsuite, Buffer, etc.)
• Web analytics tools (Google Analytics, etc.)
• SEO and SEM tools (SEMrush, Ahrefs, etc.)

ASSUMPTION: The role requires proficiency in social media platforms and relevant tools. Familiarity with content creation tools, social media management tools, web analytics tools, and SEO/SEM tools is an asset but not required.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Creative and collaborative
• Flexible and adaptable
• Customer-focused and solution-oriented

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you comfortable working with multiple brands and projects simultaneously?
• Do you have a strong customer focus and a proactive approach to problem-solving?

ASSUMPTION: Tincan values creativity, collaboration, and customer focus. Candidates who are comfortable working in a creative and collaborative environment, with a strong customer focus and a proactive approach to problem-solving, will be a good fit for the company.

⚠️ Potential Challenges

• Managing multiple social media channels and brands simultaneously
• Keeping up with the latest trends and algorithms in social media
• Occasional weekend work and flexible hours
• Working in a fast-paced and dynamic environment

ASSUMPTION: The role may present challenges in managing multiple social media channels and brands simultaneously, keeping up with the latest trends, and working flexible hours. However, these challenges can be overcome with strong organizational skills, a proactive mindset, and a willingness to adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this internship offers a diverse range of tasks and the opportunity to work with multiple brands
• Tincan's focus on digital marketing and creative solutions sets it apart from other advertising agencies
• This role provides a unique opportunity for personal and professional growth, with the potential for full-time employment after the internship period

ASSUMPTION: This role offers a unique opportunity to gain experience in a variety of marketing tasks and work with multiple brands. Tincan's focus on digital marketing and creative solutions sets it apart from other advertising agencies, and the role provides a pathway for personal and professional growth.

📝 Sample Projects

• Managing social media channels for a new product launch
• Creating engaging content for a brand's social media platforms
• Planning and executing a social media advertising campaign
• Analyzing web analytics data to optimize online presence

ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities associated with this role. Candidates can expect to work on a variety of projects and gain experience in multiple aspects of online marketing and social media management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company's brands?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's marketing strategy, and its culture. They also provide an opportunity for the candidate to demonstrate their initiative and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples or projects that demonstrate your creativity and problem-solving skills
• Research the company and its brands to show your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.