Online Marketing Projektmanager (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Projektmanager (m/w/d)

🔹 Company: Explorer Hotels & Oberstdorf Resort

🔹 Location: Fischen im Allgäu, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing marketing projects from start to finish, including defining goals, timelines, and resources.
• Developing and optimizing campaigns while ensuring effective communication and coordination with various stakeholders.
• Working in a dynamic and creative environment focused on marketing with meaning.
• Collaborating with a team dedicated to bringing people together for real experiences in the Alps.

ASSUMPTION: This role requires a high level of organization, creativity, and analytical thinking. The ideal candidate will be passionate about marketing and have a strong interest in the Alps and the Explorer Hotels brand.

📋 Key Responsibilities

✅ Manage marketing projects from A to Z, including defining goals, timelines, and resources.

✅ Develop and optimize campaigns, ensuring effective communication and coordination with various stakeholders.

✅ Coordinate, analyze, optimize, and bring projects to life on the road.

✅ Plan realistically, calculate sharply, and check the ROI as if it were your own business.

✅ Recognize what's not working and know how to make it better.

ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Degree in tourism, business administration, communication, or a related field.

Experience: Relevant work experience, ideally with an agency background.

Required Skills:

• Structured thinking and the ability to work creatively.
• Text feeling, brand understanding, SEO basics, and CMS experience.
• Analytical thinking without numbers fear.
• Very good German and English language skills in writing and speaking.
• Ability to self-organize, make decisions, and set priorities.
• Interest in the region and the willingness to understand and communicate it.

Preferred Skills:

• Experience with specific marketing tools and platforms.
• Knowledge of the German tourism industry.

ASSUMPTION: Candidates with a strong portfolio and relevant industry experience will be given preference.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and qualifications).

Benefits:

• Unlimited contract and job security in one of the most beautiful regions in Germany.
• Flexible working hours and a team that supports your personal and professional growth.
• Personal and professional development opportunities with a budget for training and further education.
• Employee discounts, social benefits, and health bonuses.
• Christmas and vacation bonuses.
• Events, team adventures, and a genuine sense of community.

Working Hours: Full-time (40 hours per week) with flexible working hours.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Germany. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, focusing on trendy base camps for sporty Alps explorers.

Company Size: 51-200 employees, offering a dynamic and collaborative work environment.

Founded: 2010, with a mission to provide authentic alpine experiences for guests.

Company Description:

• Explorer Hotels are modern, design-oriented accommodations that cater to active alpine enthusiasts.
• The company aims to create meaningful marketing campaigns that inspire people to connect with nature and each other.
• Explorer Hotels prioritize sustainability, design, and a strong connection to the local community.

Company Specialties:

• Hotel management and operations.
• Sports and outdoor activities.
• Sustainability and responsible tourism.
• Design and architecture.
• Alpine exploration and adventure.

Company Website: http://www.explorer-hotels.de/jobs

ASSUMPTION: Explorer Hotels is a growing company with a strong focus on employee development and a commitment to creating meaningful experiences for both guests and employees.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department.

Reporting Structure: This role reports directly to the marketing manager and works closely with various departments, including sales, operations, and design.

Work Arrangement: On-site, with flexible working hours and the opportunity to work remotely on occasion.

Growth Opportunities:

• Advancement to a senior marketing role or management position.
• Expansion of responsibilities to include additional marketing channels or regions.
• Opportunities to work on special projects or initiatives.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills in a dynamic and supportive environment.

🌍 Location & Work Environment

Office Type: Modern, design-oriented accommodations in the Alps, with a focus on creating a comfortable and inspiring work environment.

Office Location(s): Fischen im Allgäu, Germany (headquarters), with additional locations in Austria and Germany.

Geographic Context:

• The Allgäu region is known for its stunning natural beauty, with opportunities for hiking, skiing, and other outdoor activities.
• The area is also rich in cultural attractions, including historic towns, museums, and festivals.
• The Explorer Hotels brand is strongly associated with the local community and its commitment to sustainable tourism.

Work Schedule: Full-time (40 hours per week) with flexible working hours and the opportunity to work remotely on occasion.

ASSUMPTION: The work environment at Explorer Hotels is dynamic, creative, and focused on collaboration and teamwork. The company prioritizes a healthy work-life balance and offers a range of benefits to support employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening to assess language skills and cultural fit.
• On-site interview with the marketing manager and a member of the HR team.
• Final interview with the CEO or another senior leader.

Key Assessment Areas:

• Marketing skills and experience.
• Language skills (German and English).
• Cultural fit and alignment with company values.
• Problem-solving and analytical skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Demonstrate your passion for the Explorer Hotels brand and the Alps.
• Prepare examples of your past marketing campaigns and their results.
• Be ready to discuss your long-term career goals and how this role fits into your plans.

ATS Keywords: Marketing, project management, campaign development, communication, coordination, budgeting, quality assurance, German, English, self-organization, decision-making, prioritization, interest in the region.

ASSUMPTION: The application process at Explorer Hotels is designed to assess both technical skills and cultural fit. Candidates who can demonstrate a strong understanding of the company's mission and values, as well as a passion for marketing and the Alps, will be given preference.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo).
• Social media management tools (e.g., Hootsuite, Buffer).
• SEO tools (e.g., SEMrush, Ahrefs).
• CMS platforms (e.g., WordPress, Drupal).

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Passion for the Alps and the Explorer Hotels brand.
• Collaboration and teamwork.
• Creativity and innovation.
• Sustainability and responsibility.
• Customer focus and excellence.

Work Style:

• Dynamic and fast-paced.
• Creative and innovative.
• Collaborative and team-oriented.
• Results-driven and focused on continuous improvement.

Self-Assessment Questions:

• How do you embody the Explorer Hotels brand values in your daily work?
• Describe a time when you had to work collaboratively with a team to achieve a goal. What was the outcome?
• How do you stay organized and focused when working on multiple projects simultaneously?

ASSUMPTION: Candidates who can demonstrate a strong alignment with the company's values and a willingness to embrace its work style will be well-suited to this role.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the role may require candidates to adapt quickly and manage multiple priorities simultaneously.
• The role may involve working with tight deadlines and under pressure.
• The company's focus on sustainability and responsibility may require candidates to think critically about the environmental and social impact of their marketing campaigns.
• The role may require candidates to travel to different locations within Germany and Austria.

ASSUMPTION: Candidates who are adaptable, resilient, and committed to the company's mission and values will be well-equipped to overcome these challenges.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing with meaning and creating authentic alpine experiences for guests.
• Compared to other marketing roles in the hospitality industry, this position places a greater emphasis on creativity, innovation, and sustainability.
• Candidates with experience in similar roles within the tourism industry may find the focus on marketing with meaning and authentic experiences particularly appealing.

ASSUMPTION: Candidates who are drawn to the unique aspects of this role and the Explorer Hotels brand will be well-suited to this position.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new hotel opening in the Austrian Alps.
• Creating and implementing a content marketing strategy to showcase the company's commitment to sustainability and responsible tourism.
• Managing a team to plan and execute a large-scale event celebrating the company's 10th anniversary.

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that candidates may be involved in within this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing with meaning and creating authentic experiences for guests?
• How does the marketing team collaborate with other departments, such as sales and operations, to achieve company goals?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance and employee well-being?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: http://www.explorer-hotels.de/jobs
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of your past marketing campaigns and their results.
• Be ready to discuss your long-term career goals and how this role fits into your plans.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.