Online Marketing Specialist

📌 Core Information

🔹 Job Title: Online Marketing Specialist

🔹 Company: audibene

🔹 Location: Gurugram, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading lead generation efforts across Korean and global ad platforms
• Driving marketing automation initiatives to streamline operations and reporting
• Innovating with emerging Korean marketing trends and ad formats
• Conducting A/B tests to optimize campaigns and creatives
• Delivering regular performance reports and actionable recommendations
• Managing marketing spend within internal datasets and reporting financials
• Collaborating with the Korean team to drive business growth

ASSUMPTION: This role requires a strong understanding of Korean marketing trends and ad platforms to effectively drive customer acquisition and business growth in the Korean market.

📋 Key Responsibilities

✅ Lead generation: Own key online marketing channels targeting Korean audiences, including strategy development, campaign setup, performance analysis, KPI optimization, and budget planning across Korean and global ad platforms.

✅ Marketing automation: Drive automation initiatives to streamline operations and reporting, saving time and improving efficiency.

✅ Innovation & trends: Be an early adopter of beta features, innovative ad formats, and emerging Korean marketing trends—integrating them into campaigns.

✅ A/B testing: Strategically plan and execute A/B tests across campaigns, creatives, and assets to define hypotheses, measure results, report findings, and share best practices to scale impact.

✅ Reporting & insights: Deliver regular performance reports, extract key learnings, and provide actionable recommendations to enhance future campaigns.

✅ Data analysis: Analyze and synthesize data from multiple sources to generate meaningful content and campaign recommendations.

✅ Cost management: Accurately manage marketing spend within internal datasets and report financials to relevant stakeholders.

✅ CRM support: Assist with CRM-related tasks, including push notifications, Braze campaigns, SMS marketing, and more.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while collaborating effectively with the Korean team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of experience working in digital marketing campaign optimization, with a solid understanding of key performance indicators and a proven track record working on high volume, performance-based, direct response marketing paid displays and GDN accounts with large budgets

Required Skills:

• Proven expertise in Google Ads, Google Display Network, Microsoft Ads, native, and affiliate management
• Strong analytical and MS Excel skills
• Creative and analytical mindset, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail
• Highly organized with strong analytical and MS Excel skills
• Positive, flexible, and well-organized to thrive in a rapid environment and meet challenging deadlines
• Self-driven, diligent, and reliable problem solver with a highly collaborative approach
• Fluency in English

Preferred Skills:

• Experience in lead generation (multi/deep funnel conversion settings) and the marketing-specific differences compared to other verticals
• Passion for and a constant eye on “the future of media” based on industry trends (digital innovation, customer level targeting, dynamic creative optimization, media consumption, e-commerce/retail level targeting capabilities)

ASSUMPTION: While not explicitly stated, proficiency in Korean language may be beneficial for this role due to the focus on the Korean market.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Based on experience and industry standards for a Marketing Specialist role in Gurugram, India)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist role in Gurugram, India, with 5-10 years of experience. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: audibene operates in the HealthTech industry, focusing on audiology care and hearing solutions. The company has experienced rapid growth since its inception in 2012, expanding its team from 2 to over 1,000 people across 11 international locations.

Company Size: audibene has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: audibene was founded in 2012, with a mission to help people hear well to live well. The company has since grown into a profitable global HealthTech company with origins in Europe.

Company Description:

• audibene is driven by its belief that every person should hear well to live well, providing unique digital hearing care solutions
• The company has changed the way hearing care is provided, helping over 1 million customers get on the path to better hearing
• audibene offers a collaborative team culture, learning opportunities, and innovative steps forward for a better tomorrow

Company Specialties:

• Hearing care solutions
• Customer service
• Online marketing
• IT & development
• Sales and eCommerce

Company Website: audibene.de

ASSUMPTION: audibene's focus on digital hearing care solutions and innovative marketing strategies sets it apart in the HealthTech industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 4+ years of experience in digital marketing campaign optimization, seeking to advance their career in online marketing and customer acquisition.

Reporting Structure: The Online Marketing Specialist will report directly to the Korean Customer Acquisition team and collaborate closely with the Korean team to drive business growth in the Korean market.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include occasional travel to audibene's international locations.

Growth Opportunities:

• Expanding marketing expertise in the Korean market and global ad platforms
• Developing leadership skills through team collaboration and mentoring opportunities
• Gaining experience in a fast-growing HealthTech company with international exposure

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand marketing expertise, develop leadership skills, and gain international experience.

🌍 Location & Work Environment

Office Type: audibene's Gurugram office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): audibene's Gurugram office is located in Cyber City, Gurugram, Haryana, India.

Geographic Context:

• Gurugram is a major IT hub and one of India's largest job markets, offering ample opportunities for professional growth
• The city is well-connected by road, rail, and air, with easy access to major cities and tourist destinations
• Gurugram offers a mix of urban and suburban living, with numerous residential options, shopping centers, and entertainment venues

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate remote work and occasional travel as needed.

ASSUMPTION: audibene's Gurugram office provides a dynamic and collaborative work environment, with opportunities for professional growth and development in the thriving IT hub of Gurugram.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Digital marketing expertise and campaign optimization skills
• Understanding of Korean marketing trends and ad platforms
• Analytical and problem-solving skills
• Collaboration and communication skills
• Cultural fit and alignment with audibene's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Korean marketing trends and ad platforms in your application materials
• Prepare for interview questions that assess your digital marketing expertise, analytical skills, and cultural fit
• Research audibene's mission, values, and company culture to show your enthusiasm and alignment with the organization

ATS Keywords: Digital Marketing, Lead Generation, Marketing Automation, A/B Testing, Data Analysis, Cost Management, CRM Support, Google Ads, Google Display Network, Microsoft Ads, Native Advertising, Affiliate Management, Analytical Skills, Creative Mindset, Problem Solving, Attention to Detail, Collaboration, Korean Marketing, Ad Platforms

ASSUMPTION: audibene's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on digital marketing expertise and an understanding of the Korean market.

🛠️ Tools & Technologies

• Google Ads
• Google Display Network
• Microsoft Ads
• Native advertising platforms (e.g., Naver, Danggeun Market, Dable)
• Affiliate management tools
• CRM software (e.g., Braze)
• Data analysis tools (e.g., Google Analytics, Excel)

ASSUMPTION: The tools and technologies required for this role may evolve as audibene continues to innovate and adopt new marketing strategies and platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Passion for making a difference

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and adaptable
• Results-focused and accountable
• Passionate about audibene's mission and values

Self-Assessment Questions:

• Do I have a strong understanding of Korean marketing trends and ad platforms?
• Am I comfortable working in a collaborative, team-oriented environment?
• Do I have a data-driven and analytical approach to problem-solving?
• Am I passionate about audibene's mission to help people hear well to live well?

ASSUMPTION: audibene's company culture is characterized by collaboration, innovation, and a passion for making a difference in the lives of its customers. Candidates who align with these values and work styles are likely to be a good fit for the organization.

⚠️ Potential Challenges

• Managing marketing spend within internal datasets and meeting financial targets
• Keeping up with emerging Korean marketing trends and ad platforms
• Balancing the need for innovation with the requirement to meet performance metrics
• Collaborating effectively with the Korean team across time zones and cultural differences

ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on the Korean market and global ad platforms
• This role requires a strong understanding of Korean marketing trends and ad platforms, as well as experience in lead generation and marketing automation
• Career progression in this role may involve expanding marketing expertise, developing leadership skills, and gaining international experience

ASSUMPTION: This role offers unique opportunities for candidates interested in the Korean market and global ad platforms, with a focus on lead generation and marketing automation.

📝 Sample Projects

• Developing and executing a lead generation campaign targeting Korean audiences on Naver and Danggeun Market
• Implementing marketing automation initiatives to streamline operations and reporting for the Korean Customer Acquisition team
• Conducting A/B tests to optimize campaign performance and creatives across Korean and global ad platforms

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, with a focus on lead generation, marketing automation, and A/B testing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Korean Customer Acquisition team?
• How does audibene support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
• How does audibene foster innovation and adaptability in its marketing strategies?
• What are the opportunities for growth and advancement within the Korean Customer Acquisition team and audibene more broadly?

ASSUMPTION: These interview questions are designed to assess the company culture, team dynamics, and growth opportunities for this role, as well as the candidate's fit with audibene's values and mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Online Marketing Specialist - audibene
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on Korean marketing trends and ad platforms
• Prepare for interview questions that assess your digital marketing expertise, analytical skills, and cultural fit
• Research audibene's mission, values, and company culture to show your enthusiasm and alignment with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.