Online Marketing Specialist

📌 Core Information

🔹 Job Title: Online Marketing Specialist

🔹 Company: audibene / hear.com

🔹 Location: Gurgaon, Haryana, India

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading lead generation efforts across Korean and global ad platforms
• Driving marketing automation initiatives to streamline operations
• Innovating with beta features, new ad formats, and emerging Korean marketing trends
• Conducting A/B tests to optimize campaigns and enhance performance
• Delivering regular performance reports and providing actionable recommendations
• Managing marketing spend and assisting with CRM-related tasks

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving customer acquisition and business growth in the Korean market.

📋 Key Responsibilities

✅ Lead generation: Own key online marketing channels targeting Korean audiences, including strategy development, campaign setup, performance analysis, KPI optimization, and budget planning

✅ Marketing automation: Drive automation initiatives to streamline operations and reporting, saving time and improving efficiency

✅ Innovation & trends: Be an early adopter of beta features, innovative ad formats, and emerging Korean marketing trends, integrating them into campaigns

✅ A/B testing: Strategically plan and execute A/B tests across campaigns, creatives, and assets, defining hypotheses, measuring results, and sharing best practices

✅ Reporting & insights: Deliver regular performance reports, extract key learnings, and provide actionable recommendations to enhance future campaigns

✅ Data analysis: Analyze and synthesize data from multiple sources to generate meaningful content and campaign recommendations

✅ Cost management: Accurately manage marketing spend within internal datasets and report financials to relevant stakeholders

✅ CRM support: Assist with CRM-related tasks, including push notifications, Braze campaigns, SMS marketing, and more

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and adaptability to new trends and tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of experience working in digital marketing campaign optimization

Required Skills:

• Solid knowledge of Google Ads, Google Display Network, Microsoft Ads, native, and affiliate management
• Complete understanding of key performance indicators to strategically measure and track program success
• Proven track record working on high volume, performance-based, direct response marketing paid displays and GDN accounts with large budgets
• Creative and analytical mindset, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail
• Highly organized with strong analytical and MS Excel skills
• Positive, flexible, and well-organized to thrive in a rapid environment and meet challenging deadlines
• Self-driven, diligent, and reliable problem solver with a highly collaborative approach
• Passion for and a constant eye on “the future of media” based on industry trends
• Fluency in English

Preferred Skills:

• Experience in lead generation (multi/deep funnel conversion settings) and the marketing specific differences compared to other verticals

ASSUMPTION: Candidates with experience in the Korean market or Korean language skills would be highly desirable for this role.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for a 5-10 year experienced Marketing Specialist in Gurgaon)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on hearing aids
• Professional development opportunities
• Fun and collaborative work environment

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: HealthTech, specifically focused on audiology care and hearing aids

Company Size: 1,001-5,000 employees, offering a large and diverse work environment with ample opportunities for growth and collaboration

Founded: 2012, with a history of rapid growth and expansion into international markets

Company Description:

• audibene is the fastest-growing hearing care company ever, driven by the belief that every person should hear well to live well
• With a unique digital business model, audibene has changed the way hearing care is provided, helping over 1 million customers since its inception
• As a profitable global health-technology company, audibene operates in 11 international locations, from Denver to Seoul, with a team of over 1,000 people

Company Specialties:

• Hearing aids and customer service
• Online marketing and IT & development
• Sales and audiology
• eCommerce and retail

Company Website: audibene.de

ASSUMPTION: audibene's focus on innovation and digital marketing makes it an attractive employer for tech-savvy professionals seeking to make an impact in the health industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Korean Customer Acquisition team and collaborates closely with various departments, including marketing, sales, and customer service

Work Arrangement: On-site, with flexible work arrangements available, such as remote work or hybrid options

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Marketing Manager or Senior Marketing Specialist
• Expansion into other markets or departments, such as sales or customer service
• Professional development opportunities, including training and workshops

ASSUMPTION: This role offers ample opportunities for growth and development, both within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Gurgaon, Haryana, India

Geographic Context:

• Gurgaon is a major IT hub and one of India's fastest-growing cities, offering a vibrant and dynamic work environment
• The city is well-connected by road, rail, and air, with easy access to major transportation networks
• Gurgaon offers a mix of traditional Indian culture and modern urban living, with numerous shopping centers, restaurants, and entertainment options

Work Schedule: Full-time (40 hours/week), with flexible work arrangements available, such as remote work or hybrid options

ASSUMPTION: Gurgaon's thriving IT industry and vibrant culture make it an attractive location for marketing professionals seeking to advance their careers in a dynamic and innovative environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final round interview with the marketing team

Key Assessment Areas:

• Digital marketing expertise and campaign optimization skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with audibene's values
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Korean market and digital marketing trends in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: Digital Marketing, Lead Generation, Marketing Automation, A/B Testing, Data Analysis, CRM Support, Google Ads, Performance Optimization, Budget Management, Creative Problem Solving, Analytical Skills, Attention to Detail, Collaboration, Trend Analysis, Campaign Management, Reporting

ASSUMPTION: Applicants should focus on demonstrating their digital marketing expertise and cultural fit with audibene's values throughout the application and interview process.

🛠️ Tools & Technologies

• Google Ads, Google Display Network, Microsoft Ads
• Native and affiliate management platforms
• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, or HubSpot Marketing)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI)

ASSUMPTION: Applicants should have experience with relevant digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Putting customers at the heart of everything we do
• Innovation: Embracing change and continuous improvement
• Collaboration: Working together as one team to drive success
• Integrity: Acting with honesty and transparency in all our interactions

Work Style:

• Data-driven and analytical, with a focus on performance optimization
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Adaptable and flexible, with a willingness to learn and grow in a dynamic environment

Self-Assessment Questions:

• How do you stay up-to-date with the latest digital marketing trends and innovations?
• Can you provide an example of a time when you optimized a marketing campaign to improve performance?
• How do you approach collaboration and communication with team members and stakeholders?

ASSUMPTION: Applicants should assess their cultural fit with audibene's values and work style throughout the application and interview process, ensuring they align with the company's mission and vision.

⚠️ Potential Challenges

• Managing large budgets and high-volume campaigns across multiple platforms
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Balancing multiple responsibilities and priorities in a dynamic and collaborative work environment
• Adapting to new tools, technologies, and market trends as they emerge

ASSUMPTION: Applicants should be prepared to tackle these challenges head-on, leveraging their skills and experience to drive success in this role.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on lead generation and customer acquisition in the Korean market
• As a mid-level to senior role, this position offers more strategic and autonomous responsibilities compared to entry-level or junior marketing positions
• Career progression in this role may include advancement within the marketing department or expansion into other departments, such as sales or customer service

ASSUMPTION: Applicants should consider how this role aligns with their career goals and aspirations, as well as their interest in the Korean market and digital marketing trends.

📝 Sample Projects

• Developing and executing a comprehensive lead generation strategy for the Korean market
• Optimizing marketing campaigns across multiple platforms to improve performance and reduce costs
• Conducting A/B tests to enhance campaign creatives, assets, and user experiences
• Analyzing and synthesizing data from multiple sources to generate meaningful insights and recommendations

ASSUMPTION: Applicants should be prepared to discuss their experience with relevant marketing projects and campaigns, demonstrating their ability to drive results and make data-driven decisions.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for the Korean market?
• What opportunities are there for growth and development within the marketing department and the organization as a whole?
• How does audibene support work-life balance and employee well-being?
• What is the company's approach to innovation and staying ahead of digital marketing trends?

ASSUMPTION: Applicants should ask thoughtful and insightful questions that demonstrate their interest in the role and their commitment to driving success within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process by researching audibene's company culture and values, as well as the Korean market and digital marketing trends
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.