Online Marketing Specialist

📌 Core Information

🔹 Job Title: Online Marketing Specialist

🔹 Company: Gen

🔹 Location: Prague, Czech Republic (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition through digital partnerships and campaigns
• Managing and optimizing campaign budgets for maximum ROI
• Collaborating cross-functionally with various teams to execute and improve campaigns
• Building and maintaining strong relationships with global partners
• Analyzing and reporting on key funnel metrics to optimize performance

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and relationship-building skills to succeed in a dynamic, global environment.

📋 Key Responsibilities

✅ Identify and establish new partnerships across software ecosystems, tech platforms, websites, marketplaces, and more to drive large-scale free installs

✅ Effectively onboard new partners into Gen Digital systems, ensuring seamless integration and activation

✅ Develop and maintain strong, ongoing relationships with partners to support sustained growth

✅ Strategically allocate and manage campaign budgets to maximize return on investment

✅ Plan, execute, and optimize marketing campaigns across various partnership types, tailored to acquisition goals

✅ Own and monitor key funnel metrics, including installs, CTR, install/uninstall rates, CPI, CAC, BPI, ROAS, and total bookings

✅ Conduct A/B testing on creative assets and user journeys to enhance conversion rates and campaign efficiency

✅ Design and manage any new initiatives that align with growth and install objectives

✅ Collaborate cross-functionally with marketing, legal, design, product, and BI/analytics teams to support agreement execution, technical implementation, and performance tracking

✅ Build performance tracking dashboards, deliver actionable insights, and provide data-driven recommendations to continuously improve partner and campaign outcomes

ASSUMPTION: This role involves a mix of proactive partnership development, data-driven campaign management, and cross-functional collaboration to achieve growth objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years of experience in digital acquisition, growth, or performance marketing, with additional exposure to partner marketing or business development

Required Skills:

• Proven ability to manage cross-functional projects and communicate effectively with internal teams and external partners
• Excellent relationship-building skills, with a focus on trust, collaboration, and long-term partner success
• Advanced Excel skills, capable of building and maintaining detailed performance reports and dashboards
• Proficient with analytics and tracking tools such as GA4, Adobe Analytics, Tableau, and Mixpanel
• Highly organized with strong time management skills and a track record of meeting deadlines
• Self-motivated and fast learner, with a strong sense of curiosity and initiative
• Exceptional attention to detail, ensuring accuracy across all deliverables
• Fluent in English, both written and spoken

Preferred Skills:

• Experience in marketing freemium or trial-based products, particularly within the software or cybersecurity space
• Familiarity with partner onboarding processes, affiliate program scaling, or integration within broader digital ecosystems
• Hands-on experience with campaign automation, CRM systems, Power BI, and emerging AI tools
• Proficient with major ad platforms including Google Ads, Meta Ads, and LinkedIn Ads, as well as analytics and tracking tools such as Google Tag Manager, HubSpot, and affiliate networks
• Proficiency in Czech or other European languages

ASSUMPTION: Candidates with a strong background in digital acquisition and a proven track record of driving growth through partnerships are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in Prague, Czech Republic, the estimated salary range is CZK 70,000 - 120,000 per month (gross). This range takes into account the candidate's experience level, skills, and the company's size and industry.

Benefits:

• Health insurance and wellness programs
• Retirement savings plans
• Employee assistance programs
• Generous time off and flexible work arrangements
• Learning and development opportunities
• Employee discounts on Gen Digital products and services

Working Hours: This role follows a hybrid work arrangement, with a mix of remote work and on-site collaboration. The standard workweek is 40 hours, with flexible scheduling options available.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final assessment.

📌 Applicant Insights

🔍 Company Context

Industry: Gen operates in the computer and network security sector, offering a range of consumer brands focused on cybersecurity, online privacy, identity protection, and financial wellness. The company is publicly traded and has a global presence, with a significant market share in the digital security industry.

Company Size: Gen is a large organization with 1,001-5,000 employees, providing ample opportunities for career growth and development. As a public company, Gen offers a structured and stable work environment with established processes and systems.

Founded: Gen was founded in 2001 and has since grown into a global leader in digital security, empowering users to live their digital lives confidently through its trusted brands.

Company Description:

• Gen is dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, including Norton, Avast, LifeLock, MoneyLion, and more
• The company offers award-winning products and services in cybersecurity, online privacy, identity protection, and financial wellness to nearly 500 million users in more than 150 countries
• Gen is committed to diversity, inclusivity, and equal employment opportunities, fostering a culture that values and promotes individual empowerment and safety

Company Specialties:

• Cybersecurity software and services
• Online privacy and identity protection
• Financial wellness and digital banking
• Global brand management and marketing

Company Website: http://GenDigital.com

ASSUMPTION: Working at Gen offers candidates the opportunity to contribute to a global mission focused on digital safety and empowerment, with a strong emphasis on innovation, collaboration, and customer-centricity.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-4 years of experience in digital acquisition or performance marketing. The position offers opportunities for career growth and development within the company's global marketing organization.

Reporting Structure: The Online Marketing Specialist reports directly to the Senior Manager, Partnerships & Acquisition, and works closely with cross-functional teams, including marketing, legal, finance, country managers, product, BI, and analytics.

Work Arrangement: This role follows a hybrid work arrangement, with a mix of remote work and on-site collaboration at the company's Prague office. The hybrid model allows for flexibility and a balance between remote work and in-person team interactions.

Growth Opportunities:

• Expanding partnerships and campaigns across new regions and platforms
• Developing and managing a team of marketing specialists focused on digital acquisition
• Taking on additional responsibilities within the marketing organization, such as team leadership or project management

ASSUMPTION: This role offers a clear path for career progression, with opportunities to grow within the marketing organization and contribute to the company's global success.

🌍 Location & Work Environment

Office Type: Gen's Prague office is a modern, collaborative workspace designed to foster creativity and productivity. The office is located in the Pikrtova district, offering easy access to public transportation and nearby amenities.

Office Location(s): 1737/1A Pikrtova, Prague 4, Czech Republic 140 00

Geographic Context:

• Prague is the capital and largest city of the Czech Republic, offering a rich cultural scene, historical architecture, and a high quality of life
• The city is home to a thriving tech industry, with numerous startups and established companies operating in the region
• Prague's central European location makes it an ideal hub for global partnerships and collaborations

Work Schedule: The standard workweek is 40 hours, with flexible scheduling options available to accommodate individual needs and preferences. The hybrid work arrangement allows for a balance between remote work and on-site collaboration at the company's Prague office.

ASSUMPTION: Working in Prague offers candidates the opportunity to live and work in a vibrant, culturally rich city with a strong tech industry and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-depth behavioral and technical interviews with hiring managers and team members
• Final round interviews with senior leadership or other stakeholders

Key Assessment Areas:

• Problem-solving and analytical skills
• Relationship-building and communication abilities
• Cultural fit and alignment with company values
• Technical proficiency in digital marketing and analytics tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of digital acquisition strategies and campaign management
• Showcase your ability to build and maintain strong relationships with partners and stakeholders
• Prepare examples of your data analysis and reporting skills, as well as your experience with A/B testing and campaign optimization

ATS Keywords: Digital Acquisition, Growth Marketing, Performance Marketing, Partner Marketing, Data Analysis, Campaign Management, Relationship Building, Excel, Analytics Tools, Time Management, Attention to Detail, A/B Testing, Creative Thinking, Budget Management, Cross-Functional Collaboration, Performance Tracking

ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit, with a focus on identifying strong communicators and strategic thinkers.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• Adobe Analytics
• Tableau
• Mixpanel
• Google Ads
• Meta Ads (Facebook, Instagram)
• LinkedIn Ads
• Google Tag Manager
• HubSpot
• Affiliate networks (e.g., CJ Affiliate, Impact Radius)
• Microsoft Office Suite (Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage campaigns, analyze data, and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Encouraging individual growth and decision-making
• Safety: Prioritizing the security and well-being of our users and employees
• Innovation: Fostering a culture of creativity and continuous improvement
• Integrity: Acting with honesty and ethical standards in all our interactions
• Collaboration: Working together to achieve common goals and drive success

Work Style:

• Data-driven: Making informed decisions based on data and analytics
• Adaptable: Embracing change and finding creative solutions to challenges
• Results-oriented: Focusing on achieving measurable outcomes and driving growth
• Global: Operating in a diverse, multicultural environment and collaborating with teams across the world

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to optimize campaigns?
• Are you comfortable building and maintaining strong relationships with partners and stakeholders?
• Do you have a proven track record of driving growth through digital acquisition strategies?
• Are you adaptable and able to manage multiple projects and priorities in a dynamic work environment?
• Do you align with Gen's company values and cultural principles?

ASSUMPTION: Candidates who demonstrate a strong fit with Gen's company values and work style are more likely to succeed in this role and contribute to the company's global success.

⚠️ Potential Challenges

• Managing a high volume of partnerships and campaigns, requiring strong organizational skills and time management
• Operating in a global environment with diverse stakeholders, requiring cultural sensitivity and adaptability
• Balancing short-term campaign optimization with long-term strategic planning, requiring a strategic mindset and forward-thinking approach
• Navigating a large, complex organization with multiple teams and reporting structures, requiring strong communication and collaboration skills

ASSUMPTION: These challenges can be overcome by candidates who possess strong organizational skills, cultural awareness, strategic thinking, and effective communication abilities.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on partnership development and management, requiring strong relationship-building skills and a strategic mindset
• Compared to other digital acquisition roles, this position offers a unique blend of global partnerships, cross-functional collaboration, and data-driven campaign optimization
• Career progression in this role may involve expanding partnerships, managing teams, or taking on additional responsibilities within the marketing organization

ASSUMPTION: Candidates who have experience in partner marketing, digital acquisition, or growth marketing roles are most likely to succeed in this position and find opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a global partnership strategy to drive free installs for Avast's antivirus software
• Optimizing campaign performance for Norton's cybersecurity products through A/B testing and data analysis
• Managing the onboarding process for new partners, ensuring seamless integration and activation within Gen Digital systems

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Online Marketing Specialist in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing partnerships and campaigns in this role?
• How does this role collaborate with other teams, such as marketing, legal, and product, to achieve growth objectives?
• What opportunities are there for career growth and development within the marketing organization?
• How does Gen support work-life balance and employee well-being, particularly for hybrid or remote workers?
• Can you provide examples of successful partnerships and campaigns that have driven significant growth for Gen's brands?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment, company culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your background in digital acquisition, growth marketing, or performance marketing
• Prepare examples of your data analysis and reporting skills, as well as your experience with A/B testing and campaign optimization
• If applicable, provide portfolio examples or case studies showcasing your marketing achievements and impact
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.