📌 Core Information
🔹 Job Title: Online Marketing Specialist
🔹 Company: Yardi Romania
🔹 Location: Cluj-Napoca, Cluj, Romania
🔹 Job Type: Full-Time, Hybrid (1 day/week in-office)
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Entry to Mid-Level (0-2 years)
🔹 Remote Status: On-site (Cluj-Napoca area)
🚀 Job Overview
Key aspects of this role include:
- Planning, developing, and executing email marketing campaigns
- Writing compelling website product copy and marketing materials
- Managing other individually specified tasks (social media planning, video content creation, webinar marketing)
- Monitoring industry trends and analyzing campaign performance data
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay current with industry trends and best practices.
📋 Key Responsibilities
✅ Set up, test, and monitor email marketing campaigns and automation workflows in third-party tools
✅ Develop customer segmentation strategies to create targeted and personalized campaigns
✅ Optimize email performance through A/B testing of subject lines, CTAs, and layouts
✅ Track and analyze email deliverability and create regular performance reports
✅ Collaborate with design teams to create compelling email templates and marketing materials
✅ Organize daily workload to meet various campaign deadlines and launch schedules
✅ Manage other assigned areas of the marketing operation, such as social media content planning, video promotion, webinar marketing, and campaign analytics
✅ Contribute to short- and mid-term strategy planning for email marketing efforts, social media, webinar marketing, and general brand marketing
✅ Work with other departments (sales, research, management) within the company to obtain relevant data for marketing campaign planning
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and deadlines.
🎯 Required Qualifications
Education: BA in Marketing, Communications, Business, or related field
Experience: 0-2 years of relevant experience
Required Skills:
- Excellent command of written and spoken English
- Strong copywriting skills
- Proficiency in email marketing platforms (WhatCounts, HubSpot, or similar) and marketing analytics tools
- Strong understanding of email automation and A/B testing methodologies
- Knowledge of social media trends and conversion optimization principles
- Analytical thinking and data-driven decision making
- Strong organizational skills, efficient time management, and ability to juggle multiple campaigns
Preferred Skills:
- Previous experience in email marketing and digital content creation
ASSUMPTION: Candidates with previous experience in email marketing and digital content creation will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between 15,000 RON and 20,000 RON per month, depending on experience and qualifications. This estimate is based on industry standards for marketing specialists in Cluj-Napoca.
Benefits:
- Highly competitive salary
- Up to two thousand USD educational reimbursement plan/calendar year
- Comprehensive private medical and life insurance plan
- Flexible work schedule
- Modern technology, work methods, and tools
- Possibility to participate in various training programs and conferences
- Forty RON/day meal tickets
- Frequent internal engagement activities, themed parties, and team-buildings
- Discount plans for fitness centers, restaurants, and various service providers
- Fresh fruit, snacks, and coffee in the office
- Open air terraces, game rooms
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) and one day per week in the office.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically real estate software solutions
Company Size: Yardi Romania is part of Yardi Systems, Inc., a large multinational company with over 9,000 employees worldwide. This means a structured work environment with ample opportunities for growth and collaboration.
Founded: Yardi Systems, Inc. was founded in 1984, with the Cluj-Napoca office opened in 2010. The company has since grown to become the leading provider of software solutions for the real estate industry.
Company Description:
- Yardi Romania is a development center for Yardi Systems, Inc., focusing on software development, data research, and analysis, marketing, and customer service.
- The Cluj-Napoca office is the second-largest Yardi office worldwide, with over 1,300 dedicated professionals.
- The company offers a dynamic and diverse work environment, with opportunities for professional growth and development.
Company Specialties:
- Real estate software solutions
- Property management
- Investment management
- Cloud services
- Multifamily, retail, commercial, industrial, senior housing, military housing, public housing, and affordable housing
- SaaS, IoT, and property technology (proptech)
Company Website: http://www.yardi.com
ASSUMPTION: Yardi Romania offers a supportive and collaborative work environment that encourages professional growth and development.
📊 Role Analysis
Career Level: This role is suitable for entry to mid-level marketing professionals looking to gain experience in email marketing, digital content creation, and campaign management.
Reporting Structure: The Online Marketing Specialist will report directly to the Marketing Manager and collaborate with various departments, including sales, research, and management.
Work Arrangement: This is a hybrid role, requiring one day per week in the office and remote work for the rest of the week.
Growth Opportunities:
- Expanding skills in email marketing, digital content creation, and campaign management
- Gaining experience working in a large multinational company with diverse teams
- Potential opportunities for career progression within the marketing department or other departments within Yardi Romania
ASSUMPTION: This role offers opportunities for professional growth and development, both within the marketing department and across other departments within Yardi Romania.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open-air terraces, game rooms, and various amenities
Office Location(s): Cluj-Napoca, Romania
Geographic Context:
- Cluj-Napoca is the second-largest city in Romania, with a vibrant cultural scene and a growing tech industry.
- The city offers a high quality of life, with affordable housing, numerous parks, and a wide range of restaurants and entertainment options.
- Cluj-Napoca is well-connected by road, rail, and air, with easy access to other major cities in Romania and Europe.
Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) with one day per week in the office
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Email marketing and digital content creation skills
- Analytical thinking and data-driven decision making
- Organizational skills and time management
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience in email marketing, digital content creation, and campaign management.
- Prepare examples of your previous work, such as email campaigns or digital content, to showcase during the interview.
- Research Yardi Romania and the real estate software industry to demonstrate your understanding of the company and its products.
ATS Keywords: Email marketing, digital content creation, campaign management, A/B testing, customer segmentation, marketing analytics, data-driven decision making
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the current state of the company's hiring pipeline.
🛠️ Tools & Technologies
- Email marketing platforms (WhatCounts, HubSpot, or similar)
- Marketing analytics tools
- Project management tools (e.g., Asana, Trello, or similar)
- Design tools (e.g., Adobe Creative Suite, Sketch, or similar)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current tech stack and the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Responsiveness
- Quality
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a strong command of written and spoken English?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have strong organizational skills and the ability to manage multiple campaigns?
- Are you comfortable using data to inform decision-making and drive business results?
ASSUMPTION: Candidates who align with Yardi Romania's company values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Keeping up with industry trends and best practices in email marketing and digital content creation
- Collaborating effectively with various departments within the company
- Adapting to a hybrid work arrangement, with one day per week in the office
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other email marketing specialist positions, but may require more responsibility for managing other marketing tasks, such as social media planning and video content creation.
- Compared to other marketing roles, this position has a stronger focus on data-driven decision making and campaign performance analysis.
- Career progression in this role may involve expanding into other marketing channels or taking on more strategic responsibilities within the marketing department.
ASSUMPTION: This role offers a unique blend of marketing and analytical responsibilities, making it an attractive opportunity for candidates with a strong interest in both areas.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new product feature
- Creating and optimizing email templates for improved open rates and click-through rates
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may vary depending on the specific needs of the company and the candidate's skillset.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing multiple campaigns and deadlines?
- How does the marketing department collaborate with other departments within the company?
- What opportunities are there for professional growth and development within the marketing department and across other departments within Yardi Romania?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, but may vary depending on the specific needs and interests of the candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience in email marketing, digital content creation, and campaign management.
- Prepare examples of your previous work, such as email campaigns or digital content, to showcase during the interview.
- Research Yardi Romania and the real estate software industry to demonstrate your understanding of the company and its products.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
