📌 Core Information
🔹 Job Title: Online Marketing Specialist
🔹 Company: VONQ
🔹 Location: Rotterdam, Zuid-Holland, Netherlands
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with flexibility)
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end recruitment marketing campaigns
- Analyzing campaign performance and optimizing results
- Collaborating with sales and other online specialists
- Building strong client relationships
ASSUMPTION: This role requires a strategic mindset, analytical skills, and a passion for delivering exceptional customer experiences.
📋 Key Responsibilities
✅ Manage the end-to-end setup, execution, and optimization of recruitment marketing campaigns across various platforms
✅ Analyze performance data and interpret results to drive campaign success
✅ Collaborate with sales and other online specialists to maximize campaign results
✅ Lead communication with clients and strategically align with the client team
✅ Continuously improve campaigns by testing new topics and staying updated on trends
ASSUMPTION: This role requires strong advertising knowledge, a client-focused mindset, and the ability to manage multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3 years of experience in a similar role
Required Skills:
- Expertise in online advertising (Google, social media, programmatic)
- Strong analytical and strategic thinking skills
- Excellent client relationship management skills
- Ability to manage multiple projects and stakeholders
- Commercial awareness and understanding of client needs
- Technical proficiency and flexibility to learn new technologies
Preferred Skills:
- Knowledge of GTM and BigQuery
- Experience with HR technology and recruitment marketing
ASSUMPTION: Candidates should have a strong background in online advertising and be passionate about delivering exceptional customer experiences.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and industry standards)
Benefits:
- Flexible work arrangement (3 office days per week)
- International and dynamic work environment
- Opportunity to work for a leading recruitment marketing technology company
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on the role, experience level, and location. Benefits may vary and are subject to the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services
Company Size: 51-200 employees (Mid-size)
Founded: 2006
Company Description:
- VONQ transforms recruitment advertising for enterprises and staffing agencies using AI-driven technology
- Offers deep ATS integrations and expertise to deliver high-quality candidates and elevate employer brands
- Has a global media channels network and provides reliable automation, data-driven recommendations, and meaningful reporting
Company Specialties:
- Online Recruitment Marketing
- Employer branding campaigns
- Graduate recruitment
- Job Distribution and Posting
- Target Group Campaigns
- Job Marketing and Volume Recruitment
- International Job Marketing
Company Website: www.vonq.com
ASSUMPTION: VONQ is a leading provider of recruitment marketing technology, focusing on delivering high-quality candidates and strengthening employer brands.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Marketing Manager
Work Arrangement: Hybrid (3 office days per week)
Growth Opportunities:
- Potential career progression within the marketing department
- Opportunity to work on international campaigns and expand knowledge
- Chance to contribute to the development of recruitment marketing strategies
ASSUMPTION: This role offers growth opportunities through working on diverse campaigns, collaborating with international teams, and contributing to strategic decision-making.
🌍 Location & Work Environment
Office Type: Modern, international office with a dynamic work environment
Office Location(s): Rotterdam, Netherlands
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands, known for its vibrant culture and international atmosphere
- The office is located in the heart of Rotterdam, close to public transportation and various amenities
- The Netherlands offers a high quality of life, with excellent education, healthcare, and work-life balance
Work Schedule: Full-time (40 hours per week) with flexible work-from-home options
ASSUMPTION: The work environment is dynamic, international, and collaborative, with a focus on driving results and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss experience and motivation
- On-site interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Advertising knowledge and expertise
- Analytical and strategic thinking skills
- Client relationship management skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant advertising experience and skills
- Prepare examples of successful recruitment marketing campaigns you've managed
- Demonstrate your understanding of the role and company during the interview
- Show enthusiasm for the opportunity to work in an international, dynamic environment
ATS Keywords: Online advertising, recruitment marketing, campaign management, Google Ads, social media, programmatic advertising, data analysis, client relationship management, project management
ASSUMPTION: The application process is designed to assess candidates' advertising expertise, analytical skills, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Google Ads
- Social media platforms (LinkedIn, Facebook, Twitter, etc.)
- Programmatic advertising platforms (DSPs)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the online advertising industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and data-driven
- Collaborative and international
- Ambitious and results-oriented
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- International and multicultural
Self-Assessment Questions:
- Do you thrive in a dynamic, international work environment?
- Are you passionate about delivering exceptional customer experiences?
- Do you have strong analytical and strategic thinking skills?
- Are you comfortable managing multiple projects and stakeholders?
ASSUMPTION: VONQ values candidates who are customer-centric, innovative, collaborative, and ambitious, with a strong work ethic and a passion for delivering results.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the latest trends and technologies in online advertising
- Adapting to a dynamic, fast-paced work environment
- Working in an international team with diverse cultural backgrounds
ASSUMPTION: These challenges can be overcome through strong project management skills, continuous learning, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role focuses more on recruitment marketing campaigns than traditional marketing roles
- Requires a strong background in online advertising and data analysis
- Offers growth opportunities through working on international campaigns and contributing to strategic decision-making
ASSUMPTION: This role is unique in its focus on recruitment marketing campaigns and offers growth opportunities through working on international campaigns and contributing to strategic decision-making.
📝 Sample Projects
- Managing a successful Google Ads campaign for a client in the tech industry
- Optimizing a social media recruitment marketing campaign for a retail client
- Analyzing campaign performance data and making data-driven optimizations for a programmatic advertising campaign
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does VONQ support the growth and development of its employees?
- What are the biggest challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
- How does VONQ measure the success of its recruitment marketing campaigns?
- What opportunities are there for international collaboration and learning within the company?
ASSUMPTION: These questions help assess the company's culture, growth opportunities, and the role's impact on the organization's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant advertising experience and skills
- Prepare examples of successful recruitment marketing campaigns you've managed
- Demonstrate your understanding of the role and company during the interview
- Show enthusiasm for the opportunity to work in an international, dynamic environment
- Follow up with the hiring manager within 2-3 days after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
