Online Social Marketing Specialist

📌 Core Information

🔹 Job Title: Online Social Marketing Specialist

🔹 Company: Capgemini

🔹 Location: Remote (Mexico)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Mexico)

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day operations of paid Display & Social Media Acquisition plans
• Creating and optimizing campaigns to meet key performance indicators (KPIs)
• Analyzing campaign performance and making data-driven decisions
• Managing monthly digital media budget and coordinating with cross-functional partners
• Staying updated with the latest trends in digital marketing and customer engagement

ASSUMPTION: This role requires a strong understanding of digital analytics, campaign management, and data reporting. The ideal candidate will have experience with marketing automation platforms and be comfortable working with cross-functional teams.

📋 Key Responsibilities

✅ Leverage digital analytics to manage and optimize paid Display & Social Media Acquisition plans

✅ Create and manage campaigns that deliver on key KPIs of sales calls and premium

✅ Analyze weekly campaign performance and feed into management reporting

✅ Lead end-to-end build-out of paid display and social campaigns, daily management, and optimization

✅ Manage audience management and segment creation within technology platforms

✅ Take ownership of managing monthly digital media budget with minimal supervision

✅ Recommend testing of new innovative approaches for display, social media, and in-market initiatives

✅ Partner with analytics team to create dashboards for analysis and optimization

✅ Lead insight/implication development of display and social media creative performance

✅ Manage vendors, including display networks and social websites

✅ Coordinate with cross-functional partners to execute specific display and social media campaigns

ASSUMPTION: The role involves a high level of autonomy and requires strong organizational skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, Business, or a related field

Experience: Proven experience with Braze or similar marketing automation platforms

Required Skills:

• Strong understanding of customer journey mapping and lifecycle marketing
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Proficient in HTML, CSS, and basic coding for email templates
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Excellent communication and collaboration skills
• Ability to manage and implement several marketing campaigns

Preferred Skills:

• Salesforce Marketing Cloud

ASSUMPTION: English proficiency is required as resumes must be forwarded in English.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements (remote and/or office-based)
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries.

Company Size: Capgemini has 10,001+ employees globally, providing a large and diverse work environment for employees.

Founded: Capgemini was founded in 1967 and has since grown into a globally renowned group with a strong heritage in technology and business transformation.

Company Description:

• Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society.
• It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market-leading capabilities in AI, generative AI, cloud, and data, combined with its deep industry expertise and partner ecosystem.
• The Group reported global revenues of €22.1 billion in 2024.

Company Specialties:

• Outsourcing
• Process Consulting
• Package-Based Solutions
• Custom Solution Development
• Application Management
• Artificial Intelligence
• Business Consulting
• Cloud
• Digital
• Managed Services
• Digital Transformation
• Innovation
• Intelligent Industry
• Sustainable IT
• and Generative AI

Company Website: www.capgemini.com

ASSUMPTION: Capgemini's global presence and diverse team provide ample opportunities for career growth and exposure to various industries and technologies.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including analytics, creative/content, and customer relationship management (CRM).

Work Arrangement: Remote (Mexico) with flexible work arrangements

Growth Opportunities:

• Advancement to senior marketing roles within Capgemini or the client's organization
• Expansion of skills and expertise in digital marketing, customer engagement, and data analysis
• Potential to work on diverse projects across various industries and geographies

ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while the global nature of Capgemini's client base offers opportunities for international exposure and career growth.

🌍 Location & Work Environment

Office Type: Remote (Mexico)

Office Location(s): Not applicable (remote position)

Geographic Context:

• Mexico is the largest Spanish-speaking country in the Americas and the second most populous country in Latin America
• The country has a diverse economy with a strong focus on manufacturing, tourism, and services
• Mexico City, the capital and largest city, is a major global financial center

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere in Mexico.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final interview with the marketing team or client representative

Key Assessment Areas:

• Digital marketing and campaign management skills
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Cultural fit and alignment with Capgemini's values

Application Tips:

• Highlight relevant marketing automation experience and campaign management successes in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Capgemini's values
• Prepare for behavioral and situational interview questions focused on your marketing and data analysis skills

ATS Keywords: Marketing automation, Braze, campaign management, digital analytics, data-driven decisions, customer engagement, lifecycle marketing

ASSUMPTION: The application process may vary depending on the specific client or project, but generally follows a structured interview process to assess technical skills and cultural fit.

🛠️ Tools & Technologies

• Braze or similar marketing automation platforms
• Salesforce Marketing Cloud
• HTML, CSS, and basic coding for email templates
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies may vary depending on the specific client or project, but the role primarily focuses on marketing automation and campaign management using industry-standard tools.

👔 Cultural Fit Considerations

Company Values:

• Client Value Creation
• Honesty and Integrity
• Teamwork and Collaboration
• Respect for Diversity
• Boldness

Work Style:

• Results-driven and focused on delivering client value
• Collaborative and team-oriented, with a strong emphasis on cross-functional partnerships
• Adaptable and responsive to changing client needs and market conditions
• Innovative and forward-thinking, with a commitment to continuous learning and improvement

Self-Assessment Questions:

• Do you have a proven track record of delivering client value through effective marketing campaigns?
• Are you comfortable working in a collaborative, cross-functional team environment?
• Do you have a growth mindset and a commitment to continuous learning and improvement?

ASSUMPTION: Capgemini values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning. Candidates who align with these values and work styles are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Working with diverse teams and stakeholders, including cross-functional partners and client representatives
• Adapting to changing client needs and market conditions
• Staying updated with the latest trends in digital marketing and customer engagement

ASSUMPTION: The role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role focuses more on campaign management and optimization than strategy development or execution
• Capgemini's global presence and diverse client base offer opportunities for international exposure and career growth not typically available in smaller organizations
• Career paths within Capgemini may vary depending on the specific client or project, but generally follow a structured progression from junior to senior marketing roles

ASSUMPTION: The role's focus on campaign management and optimization, as well as Capgemini's global presence and diverse client base, set it apart from similar roles in smaller organizations or more specialized marketing agencies.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive customer acquisition for a major insurance client
• Optimizing email marketing campaigns using A/B testing and data analysis to improve open rates and click-through rates
• Managing a team of marketing specialists to execute a large-scale customer engagement campaign across multiple channels

ASSUMPTION: The role involves a wide range of marketing projects, from small-scale campaign optimizations to large-scale customer engagement initiatives, requiring adaptability and a strong understanding of digital marketing best practices.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and projects I would be working on in this role?
• How does this role fit into the broader marketing strategy and organization for the client or Capgemini?
• What opportunities are there for professional development and growth within Capgemini or the client's organization?
• How does Capgemini support work-life balance for its employees, particularly those working remotely?
• What is the typical career path for someone in this role, and what are the key milestones for advancement?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the work environment and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Capgemini job portal
• Tailor your resume to highlight relevant marketing automation experience and campaign management successes
• Write a cover letter that demonstrates your understanding of the role and your fit with Capgemini's values
• Prepare for behavioral and situational interview questions focused on your marketing and data analysis skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.