Only Social Marketing Specialist

📌 Core Information

🔹 Job Title: Only Social Marketing Specialist

🔹 Company: Capgemini

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Mexico only)

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day operations of paid display and social media acquisition plans
• Creating and optimizing campaigns to meet key performance indicators (KPIs)
• Analyzing campaign performance and making data-driven decisions
• Collaborating with cross-functional teams to execute effective marketing strategies

ASSUMPTION: This role requires a strong understanding of digital analytics and marketing automation platforms, as well as excellent project management and communication skills.

📋 Key Responsibilities

✅ Leverage digital analytics to manage and optimize paid display and social media campaigns

✅ Create and manage campaigns that deliver on key KPIs of sales calls and premium

✅ Analyze weekly campaign performance and feed into management reporting

✅ Manage monthly digital media budget and provide budget actuals and forecast to Finance

✅ Recommend testing of new innovative approaches for display, social media, and in-market initiatives

✅ Partner with analytics team to create dashboards for analysis and optimization

✅ Manage vendors, including display networks and social websites

✅ Coordinate with cross-functional partners to execute specific display and social media campaigns

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, Business, or a related field

Experience: Proven experience with Braze or similar marketing automation platforms

Required Skills:

• Strong understanding of customer journey mapping and lifecycle marketing
• Excellent analytical skills
• Proficient in HTML, CSS, and basic coding for email templates
• Strong project management skills
• Excellent communication and collaboration skills
• Ability to manage and implement several marketing campaigns

Preferred Skills:

• Salesforce Marketing Cloud

ASSUMPTION: Candidates should have a strong background in digital marketing and a proven track record of driving results through data-driven strategies.

💰 Compensation & Benefits

Salary Range: MXN 60,000 - 100,000 per month (Estimated based on market research and role requirements)

Benefits:

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements (remote and/or office-based)
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries.

Company Size: Capgemini has 10,001+ employees globally, providing a large and diverse work environment.

Founded: Capgemini was founded in 1967 and has since grown into a globally renowned group.

Company Description:

• Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society.
• It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market-leading capabilities in AI, generative AI, cloud, and data, combined with its deep industry expertise and partner ecosystem.
• The Group reported 2024 global revenues of €22.1 billion.

Company Specialties:

• Outsourcing
• Process Consulting
• Package-Based Solutions
• Custom Solution Development
• Application Management
• Artificial Intelligence
• Business Consulting
• Cloud
• Digital
• Managed Services
• Digital Transformation
• Innovation
• Intelligent Industry
• Sustainable IT
• and Generative AI

Company Website: https://www.capgemini.com

ASSUMPTION: Capgemini's extensive global presence and diverse range of services provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Remote work with occasional on-site meetings as needed

Growth Opportunities:

• Advancement to Senior Marketing Specialist or similar role
• Expansion into other areas of marketing or related fields
• Opportunities to work on diverse projects and gain exposure to different industries

ASSUMPTION: This role offers a unique opportunity to work on high-impact projects for a top 10 US Insurance Carrier while leveraging Capgemini's global resources and expertise.

🌍 Location & Work Environment

Office Type: Remote work with occasional on-site meetings at Capgemini's Mexico office

Office Location(s): Mexico City, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse population
• The city offers a mix of modern and historic architecture, with numerous museums, galleries, and cultural attractions
• Mexico City has a subtropical highland climate, with mild winters and warm summers

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The remote work arrangement provides a high degree of flexibility and work-life balance, while occasional on-site meetings foster collaboration and team-building.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the marketing team

Key Assessment Areas:

• Marketing automation platform proficiency (Braze)
• Data analysis and interpretation skills
• Campaign management and optimization
• Communication and collaboration skills

Application Tips:

• Highlight relevant marketing automation experience and achievements in your resume
• Tailor your cover letter to the specific role and company, emphasizing your fit for the position
• Prepare for behavioral and situational interview questions focusing on problem-solving, teamwork, and adaptability

ATS Keywords: Braze, marketing automation, digital analytics, campaign management, performance analysis, budget management, marketing strategy, cross-functional collaboration

ASSUMPTION: Capgemini's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the organization.

🛠️ Tools & Technologies

• Braze
• Salesforce Marketing Cloud
• HTML, CSS
• Microsoft Office Suite
• Google Analytics

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Client Value Creation
• Honesty and Integrity
• Collaboration
• Creativity
• Accountability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and proactive

Self-Assessment Questions:

• Do you have a proven track record of driving results through data-driven marketing strategies?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative, team-oriented environment?
• Are you adaptable and responsive to change, with a strong problem-solving mindset?

ASSUMPTION: Capgemini values candidates who align with their core values and work style, emphasizing the importance of cultural fit for success in the organization.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may require strong time management and organizational skills
• Working remotely may present unique challenges in maintaining productivity and work-life balance
• Occasional on-site meetings may require travel and adjustment to different work environments
• Collaborating with cross-functional teams may require strong communication and interpersonal skills

ASSUMPTION: These challenges can be mitigated through strong self-management, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing specialist roles, this position offers a unique opportunity to work on high-impulse projects for a top 10 US Insurance Carrier
• Capgemini's global presence and diverse range of services provide ample opportunities for career growth and development
• This role offers a competitive compensation and benefits package, with a strong focus on work-life balance and employee well-being

ASSUMPTION: This role presents a unique opportunity for marketing professionals seeking to gain experience in the insurance industry and leverage Capgemini's global resources and expertise.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness and drive conversions
• Analyzing campaign performance data to optimize marketing strategies and improve ROI
• Collaborating with cross-functional teams to create and implement a comprehensive marketing automation strategy

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, highlighting the importance of data-driven decision-making, collaboration, and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the overall marketing strategy for the top 10 US Insurance Carrier?
• What are the primary challenges facing the marketing department, and how can this role contribute to addressing them?
• What opportunities are there for professional development and growth within this role and the organization?
• How does Capgemini support work-life balance for its employees, particularly those working remotely?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing automation experience and achievements
• Prepare for behavioral and situational interview questions focusing on problem-solving, teamwork, and adaptability
• Research Capgemini's company culture and values to demonstrate your fit for the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.