Onsite Marketing Sr Analyst - Costa Rica

📌 Core Information

🔹 Job Title: Onsite Marketing Sr Analyst - Costa Rica

🔹 Company: Tiendamia

🔹 Location: Costa Rica (Remote)

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Remote work is not available for this role)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing the Onsite (Real Estate) strategy for Tiendamia's Costa Rica operations.
• Diversifying user flow to different categories and SKUs within the site to increase sales and engagement.
• Defining and managing the country's promotional campaign calendar.
• Collaborating with internal teams to align marketing objectives with commercial strategies and ensure consistent branding across channels.
• Monitoring and analyzing campaign performance, market trends, and user behavior to identify growth opportunities and optimize marketing efforts.

ASSUMPTION: This role requires a high level of analytical skills and data-driven decision-making. The ideal candidate will have a strong background in e-commerce and marketing, with a proven track record of driving growth and innovation.

📋 Key Responsibilities

✅ Develop and implement the Onsite strategy for Tiendamia's Costa Rica operations.

✅ Diversify user flow to different categories and SKUs within the site to increase sales and engagement.

✅ Define and manage the country's promotional campaign calendar.

✅ Collaborate with internal teams to align marketing objectives with commercial strategies and ensure consistent branding across channels.

✅ Monitor and analyze campaign performance, market trends, and user behavior to identify growth opportunities and optimize marketing efforts.

✅ Lead local agencies (media/PR) and establish partnerships with third parties (influencers/co-branding/etc.).

✅ Campaign analysis and optimization: monitor and analyze the performance of marketing campaigns using relevant KPIs specific to each platform. Work with the marketing team to seek continuous improvement.

✅ Monitor and manage the sales budget, detect deviations, and propose necessary adjustments to meet objectives.

✅ Monitor market trends (consumer and user behavior) and the competitive landscape to identify opportunities and threats.

✅ Stay updated on emerging trends in Digital Marketing, staying at the forefront of tools and best practices.

ASSUMPTION: This role requires a hands-on approach and the ability to work independently. The ideal candidate will be proactive, initiative-driven, and capable of making data-driven decisions to achieve business targets.

🎯 Required Qualifications

Education: A relevant degree, preferably advanced or completed.

Experience: At least 5 years of experience in e-commerce, with approximately 2 years in a similar role.

Required Skills:

• Highly analytical profile with strong data construction and management skills.
• Business vision and the ability to use data to take action.
• Hands-on approach and a startup mindset.
• Proficient in English (Spanish is a plus).

Preferred Skills:

• Proactive and initiative-driven, with a desire to make decisions and change numbers.
• Ownership of the numbers and a focus on continuous improvement.

ASSUMPTION: While a relevant degree is preferred, Tiendamia values practical experience and proven track records over formal education. Candidates with exceptional skills and a strong portfolio may still be considered.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Analyst role in Costa Rica, the estimated salary range is ₡8,000,000 - ₡12,000,000 per year (approximately $13,000 - $20,000 USD).

Benefits:

• Health insurance and dental coverage.
• Retirement plan contributions.
• Employee discounts on Tiendamia products.
• Flexible work hours and remote work options (for eligible roles).

Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work for some tasks.

ASSUMPTION: Salary and benefits may vary based on the candidate's experience, skills, and qualifications. The provided salary range is an estimate based on market research and may not reflect the final offer.

📌 Applicant Insights

🔍 Company Context

Industry: Tiendamia operates in the competitive e-commerce landscape, focusing on cross-border online retail and marketplace platforms.

Company Size: Tiendamia is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: Tiendamia was founded in 2014, with its headquarters in Miami, Florida, and operations across Latin America.

Company Description:

• Tiendamia is a leading cross-border e-commerce platform in Latin America, offering a vast product catalog, complete home delivery logistics, and a specialized customer experience service.
• The company fosters an inclusive environment where every voice is heard, and each team member has the opportunity to grow and thrive.
• Tiendamia promotes talent, learns from each other, and generates growth opportunities, with a mission to build and grow without frontiers.

Company Specialties:

• Cross-border e-commerce and retail.
• Marketplace platform development and management.
• Freight logistics and customer service.
• Marketing, human resources, and IT services.
• Software development and technology infrastructure.

Company Website: http://tiendamia.com

ASSUMPTION: Tiendamia's focus on cross-border e-commerce and marketplace platforms requires candidates with a strong understanding of international markets and consumer behavior.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in marketing and e-commerce.

Reporting Structure: The Onsite Marketing Sr Analyst will report directly to the Marketing Manager and collaborate with various internal teams, including Commercial, Branding, and Ops Marketing.

Work Arrangement: This role is on-site, with the possibility of remote work for some tasks. The candidate must be based in Costa Rica or willing to relocate.

Growth Opportunities:

• Tiendamia offers opportunities for professional growth and career advancement within the company.
• The company encourages internal promotions and provides training and development programs to help employees expand their skills and knowledge.
• As Tiendamia continues to grow and expand, there may be opportunities for the right candidate to take on additional responsibilities or move into a management role.

ASSUMPTION: While this role is on-site, Tiendamia's remote work policy may allow for some flexibility in work arrangements, depending on the candidate's needs and the team's requirements.

🌍 Location & Work Environment

Office Type: Tiendamia's Costa Rica office is a collaborative and dynamic workspace, with a focus on open communication and teamwork.

Office Location(s): The Costa Rica office is located in San José, with the possibility of working from other Tiendamia offices in Latin America or remotely.

Geographic Context:

• Costa Rica is a Central American country known for its biodiversity, natural beauty, and stable political environment.
• The cost of living in Costa Rica is generally higher than in other Central American countries but offers a high quality of life and access to excellent healthcare and education.
• San José, the capital and largest city, is a vibrant urban center with a mix of modern and historic architecture, cultural attractions, and a diverse food scene.

Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the possibility of working remotely for some tasks.

ASSUMPTION: Tiendamia's Costa Rica office offers a dynamic and collaborative work environment, with a focus on open communication and teamwork. The company encourages a healthy work-life balance and provides employees with the resources and support they need to succeed.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Tiendamia careers portal.
• Phone or video screening with the HR department to assess language skills and cultural fit.
• Technical interview with the Marketing Manager to evaluate analytical skills and marketing expertise.
• Final interview with the Marketing Director to discuss career goals, expectations, and next steps.

Key Assessment Areas:

• Analytical skills and data-driven decision-making.
• Marketing expertise and industry knowledge.
• Cultural fit and alignment with Tiendamia's values and mission.
• Communication skills and ability to work effectively in a team environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role.
• Include specific examples of your marketing achievements and the impact you've made in previous roles.
• Demonstrate your understanding of Tiendamia's business and the challenges facing the e-commerce industry in Latin America.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment.

ATS Keywords: Marketing, E-commerce, Senior Analyst, Costa Rica, Onsite, Real Estate, Campaign Management, Data Analysis, Market Research, Digital Marketing, Branding, Commercial Strategy, Customer Experience, Teamwork, Collaboration, English, Spanish

ASSUMPTION: Tiendamia's recruitment process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and mission. The company places a strong emphasis on open communication and transparency throughout the interview process.

🛠️ Tools & Technologies

• Google Analytics and other web analytics tools.
• Social media management platforms (e.g., Hootsuite, Buffer).
• Email marketing platforms (e.g., Mailchimp, Constant Contact).
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot).
• Data visualization tools (e.g., Tableau, Power BI).

ASSUMPTION: The required tools and technologies for this role may vary depending on the candidate's specific responsibilities and the team's needs. Tiendamia provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Tiendamia prioritizes the customer experience and strives to understand and meet the needs of its diverse customer base.
• Innovation: Tiendamia encourages creativity, experimentation, and continuous learning to stay ahead of the competition and drive growth.
• Collaboration: Tiendamia fosters a culture of teamwork, open communication, and mutual support to achieve common goals.
• Integrity: Tiendamia upholds the highest ethical standards and expects its employees to act with honesty, transparency, and accountability in all their interactions.

Work Style:

• Dynamic and fast-paced: Tiendamia operates in a rapidly evolving industry and requires employees to be adaptable, proactive, and able to manage multiple priorities effectively.
• Data-driven: Tiendamia relies on data and analytics to inform decision-making and drive business growth.
• Customer-focused: Tiendamia prioritizes the customer experience and strives to understand and meet the needs of its diverse customer base.

Self-Assessment Questions:

• How do you stay updated on emerging trends in digital marketing, and how do you apply this knowledge to your work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or industry? How did you approach this challenge, and what was the outcome?
• How do you prioritize and manage multiple projects or tasks with competing deadlines? Can you share a specific example from your previous experience?

ASSUMPTION: Tiendamia's company culture emphasizes open communication, collaboration, and a customer-centric approach. The ideal candidate will be proactive, adaptable, and able to work effectively in a dynamic and fast-paced environment.

⚠️ Potential Challenges

• The competitive nature of the e-commerce industry in Latin America may present challenges in driving growth and market share.
• Tiendamia's focus on cross-border e-commerce requires a strong understanding of international markets and consumer behavior, which may present language and cultural barriers for some candidates.
• The on-site nature of this role may limit flexibility in work arrangements and present challenges for candidates with family or personal commitments that require remote work.
• The dynamic and fast-paced work environment may be overwhelming for candidates who prefer a more structured or predictable work environment.

ASSUMPTION: While Tiendamia offers a dynamic and collaborative work environment, the competitive nature of the e-commerce industry and the on-site requirement of this role may present challenges for some candidates. It is essential to carefully consider your personal and professional priorities before applying for this role.

📈 Similar Roles Comparison

• Compared to other marketing roles in the e-commerce industry, this role places a greater emphasis on data analysis and campaign optimization, requiring a higher level of technical expertise and analytical skills.
• Tiendamia's focus on cross-border e-commerce presents unique challenges and opportunities compared to domestic e-commerce platforms, requiring a strong understanding of international markets and consumer behavior.
• This role offers significant growth potential and career advancement opportunities within Tiendamia, with the possibility of moving into a management role or taking on additional responsibilities as the company continues to grow and expand.

ASSUMPTION: While this role shares similarities with other marketing roles in the e-commerce industry, its focus on cross-border e-commerce and data-driven decision-making sets it apart. Candidates with relevant experience and expertise in these areas will be well-positioned to succeed in this role.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to increase user engagement and sales for a specific product category on Tiendamia's Costa Rica platform.
• Conducting market research and analysis to identify growth opportunities and optimize marketing efforts for Tiendamia's Costa Rica operations.
• Collaborating with internal teams to align marketing objectives with commercial strategies and ensure consistent branding across channels for a major promotional campaign.

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Onsite Marketing Sr Analyst may be involved in at Tiendamia. The specific projects and tasks may vary depending on the candidate's skills, experience, and the team's needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Marketing department, and how this role fits within the team?
• How does Tiendamia support the professional growth and development of its employees, and what opportunities are available for career advancement within the company?
• Can you provide an example of a successful marketing campaign that Tiendamia has implemented in the past, and what factors contributed to its success?
• How does Tiendamia approach collaboration and communication across different teams and departments, and what tools and platforms are used to facilitate this process?
• What are the most significant challenges facing Tiendamia's Costa Rica operations, and how can this role contribute to addressing these challenges and driving growth?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture at Tiendamia. Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to making a positive impact on the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Tiendamia careers portal.
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role, emphasizing your analytical skills, marketing expertise, and cultural fit with Tiendamia.
• Prepare for phone or video screening with the HR department, focusing on your language skills and cultural fit with Tiendamia.
• Research Tiendamia's business and the challenges facing the e-commerce industry in Latin America to demonstrate your understanding of the company and the role.
• Follow up with Tiendamia one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.