📌 Core Information
🔹 Job Title: Operation Marketing Manager
🔹 Company: United Overseas Bank Limited
🔹 Location: Ho Chi Minh (City Area), VN
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs targeting various audiences
- Collaborating with internal teams and external agencies
- Maintaining brand standards and ensuring consistent messaging
- Assessing risks in business decisions
- Potential involvement in planning, budgeting, and policy formulation within the area of expertise
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on project management and stakeholder collaboration.
📋 Key Responsibilities
✅ Develop and execute marketing programs targeting customer, prospect, and internal audiences
✅ Work closely with various teams to maximize marketing opportunities
✅ Support line manager in developing full-year marketing plans for core consumer lines of business
✅ Collaborate with outside agencies and key internal stakeholders to develop marketing materials and collateral
✅ Manage external agencies regarding campaign requirements, creative specifications, artwork, and schedules
✅ Maintain brand standards and ensure consistent use of name, logo, and brand attributes
✅ Ensure the message and tone of all communications are consistent with brand standards
✅ Maintain creative library and approval documentation
✅ Participate in research and identifying new potential products and industries
✅ Appropriately assess risk when business decisions are made
✅ May have responsibility for planning, budgeting, and policy formulation within the area of expertise
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and risk assessment, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's/University degree or equivalent experience
Experience: 5-6 years of marketing/branding/multichannel experience, with at least 1-2 years in a managerial position. Prior experience in banking industry or advertising agency is an advantage.
Required Skills:
- High degree of proficiency with PC platform and tools: Adobe Creative Suite (InDesign, Illustrator, Photoshop, & Acrobat), Microsoft Office
- Understanding of HTML, Javascript, JQuery (asset)
- Web content management experience (asset)
- Proven ability to manage multiple projects in a fast-paced environment
- Experience in campaign development and tactical execution
- Experience in working with external agencies
- Demonstrated digital marketing competence across search, display, paid media, and measurement
- Outstanding problem-solving/analytical skills
- Excellent communication skills with all levels of employees, management, and clients
- Some knowledge of traditional print practices including layout, typography, and color
Preferred Skills:
- Experience in the banking industry
- Experience working with external agencies
ASSUMPTION: Candidates with a strong background in marketing, branding, or multichannel experience, along with relevant industry-specific experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in Ho Chi Minh City, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year. This range is inclusive of base salary and variable compensation.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Health and wellness programs
Working Hours: Full-time position with standard office hours (Monday to Friday, 8:30 AM to 5:30 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: United Overseas Bank Limited is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: 1935, with a rich history and established reputation in the banking industry
Company Description:
- United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe, and North America.
- UOB offers a wide range of financial services, including personal financial services, wealth management, and transaction banking.
- The bank is committed to building a sustainable future for its customers, employees, and the communities it serves.
Company Specialties:
- Retail Banking
- Wholesale Banking
- Treasury and Markets
- Global Markets
Company Website: http://www.uobgroup.com/
ASSUMPTION: United Overseas Bank Limited is a well-established financial institution with a strong presence in Asia and a reputation for excellence in the banking industry.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position within the organization.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Potential advancement to senior management or leadership roles within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Access to professional development and training programs to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces
Office Location(s): Ho Chi Minh (City Area), VN
Geographic Context:
- Ho Chi Minh City is the largest city in Vietnam and a major economic hub in Southeast Asia
- The city offers a vibrant culture, rich history, and numerous entertainment and dining options
- Ho Chi Minh City has a tropical climate, with hot and humid weather year-round
Work Schedule: Standard office hours (Monday to Friday, 8:30 AM to 5:30 PM, with a 1-hour lunch break), with the possibility of occasional overtime or weekend work for specific projects or events
ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final round interviews, which may include case studies or presentations
Key Assessment Areas:
- Marketing and branding expertise
- Project management and organizational skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and project management experience
- Demonstrate your understanding of the banking industry and UOB's business model
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Marketing, Branding, Multichannel, Digital Marketing, Project Management, Adobe Creative Suite, Microsoft Office, HTML, Javascript, JQuery, Campaign Development, Risk Assessment
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience through examples and case studies.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Illustrator, Photoshop, & Acrobat)
- Microsoft Office
- HTML, Javascript, JQuery (asset)
- Web content management systems (asset)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Honorable: UOB is committed to doing what is right and acting with integrity
- Enterprising: UOB encourages innovation, creativity, and a spirit of entrepreneurship
- United: UOB fosters a collaborative and inclusive work environment
- Committed: UOB is dedicated to the long-term success of its customers, employees, and shareholders
Work Style:
- Collaborative: UOB values teamwork and cross-functional collaboration
- Dynamic: UOB operates in a fast-paced and ever-changing environment
- Results-driven: UOB focuses on delivering high-quality outcomes and exceeding customer expectations
Self-Assessment Questions:
- Do you align with UOB's values, particularly in terms of acting with integrity and fostering a collaborative work environment?
- Are you comfortable working in a fast-paced and dynamic environment, with a focus on delivering results?
- Do you have a proven track record of managing multiple projects and meeting tight deadlines?
ASSUMPTION: Candidates who demonstrate a strong fit with UOB's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced and dynamic environment, with shifting priorities and tight deadlines
- Navigating a large and complex organization, with numerous departments and teams
- Adapting to a new work culture and environment, with a focus on collaboration and teamwork
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on building relationships and fostering collaboration.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Brand Manager position in a financial services or banking organization
- Compared to other marketing roles, this position places a greater emphasis on project management, stakeholder collaboration, and risk assessment
- Career progression in this role may lead to senior management or leadership positions within the marketing department or the broader organization
ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and risk assessment, making it an attractive opportunity for marketing professionals with relevant experience.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new product launch, including market research, creative development, and tactical execution
- Managing an external agency to produce marketing collateral and ensure brand consistency across multiple channels
- Conducting a competitive analysis and developing a strategic marketing plan to differentiate a product or service offering
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the broader organizational structure, and what opportunities are there for growth and development?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does UOB support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is this role structured to support it?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the UOB Careers portal
- Tailor your resume and cover letter to highlight relevant marketing and project management experience
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research UOB's business model and industry trends to demonstrate your understanding of the banking industry
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
