OPS Marketing Assistant

📌 Core Information

🔹 Job Title: OPS Marketing Assistant

🔹 Company: University of North Florida Alumni Association

🔹 Location: Jacksonville, FL (UNF Campus)

🔹 Job Type: Part-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Hybrid (15-25 hours/week, may be remote/hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing engaging content for multiple platforms to increase registrations and revenue
• Managing and growing UNF's social media presence
• Collaborating with the marketing coordinator on various projects
• Staffing exhibitor tables at on-campus events and local trade shows

ASSUMPTION: This role requires a proactive, organized individual with strong communication skills and the ability to manage multiple projects and deadlines.

📋 Key Responsibilities

✅ Content Generation: Develop compelling content and photography for website, blog, monthly and subject-specific e-communications, and social media

✅ Social Media Management: Maintain and grow UNF's social media platforms (Facebook, LinkedIn, Instagram)

✅ Community Relations: Identify and maximize internal and external opportunities to promote PLL's programs

✅ Marketing Support: Assist in the production and editing of marketing materials and provide support to the marketing coordinator

ASSUMPTION: This role involves working with various teams and stakeholders, requiring strong interpersonal and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, journalism, or a related field (or equivalent work experience)

Experience: One year of experience/knowledge in marketing/communications and public relations

Required Skills:

• Excellent written and verbal communication skills
• Excellent computer skills, including Microsoft Office and Adobe Creative Suite
• Strong organizational skills and the ability to manage multiple projects and deadlines
• Proficient in social media management, strategies, and platforms (preferred)

Preferred Skills:

• Advanced knowledge of social media management, strategies, and platforms

ASSUMPTION: Candidates with relevant work experience may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $15 - $18 per hour (based on experience level and industry standards for part-time marketing roles in Jacksonville, FL)

Benefits:

• Opportunity to work with a dynamic team in a fast-paced environment
• Flexible working hours and remote/hybrid work arrangement

Working Hours: Up to 25 hours per week, with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards for part-time marketing roles in Jacksonville, FL.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: 5,001-10,000 employees

Founded: The University of North Florida was founded in 1965

Company Description:

• The University of North Florida Alumni Association fosters and maintains a mutually beneficial relationship between alumni and the University
• The association offers programs that foster campus traditions and perpetuate a life-long involvement with the University
• The association is recognized as a valuable resource by the UNF community

Company Specialties:

• Alumni relations and engagement
• Event planning and management
• Marketing and communications

Company Website: unf.edu/alumni

ASSUMPTION: The University of North Florida Alumni Association is a dynamic organization that plays a crucial role in engaging alumni and fostering a lifelong connection with the University.

📊 Role Analysis

Career Level: Entry-Level (0-2 years)

Reporting Structure: This role reports directly to the Marketing Coordinator within the Professional & Lifelong Learning department

Work Arrangement: Hybrid (15-25 hours/week, may be remote/hybrid)

Growth Opportunities:

• Gain experience in marketing, communications, and event planning
• Develop skills in content creation, social media management, and community relations
• Potential for full-time or permanent positions within the University or related organizations

ASSUMPTION: This role offers an excellent opportunity for entry-level candidates to gain valuable experience in marketing and communications within the higher education sector.

🌍 Location & Work Environment

Office Type: Hybrid (UNF Campus and remote work)

Office Location(s): Jacksonville, FL (UNF Campus)

Geographic Context:

• Jacksonville, FL is the most populous city in the state and offers a diverse range of cultural, recreational, and employment opportunities
• The University of North Florida (UNF) is a public research university with a vibrant campus community
• The UNF campus is located in northern Jacksonville, near the St. Johns River and Atlantic Ocean

Work Schedule: Up to 25 hours per week, with flexible scheduling

ASSUMPTION: The hybrid work arrangement allows for a flexible balance between on-campus collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and/or team members
• Background check and credit check (if required)

Key Assessment Areas:

• Communication skills (written and verbal)
• Organizational skills and ability to manage multiple projects
• Creativity and adaptability in content creation
• Understanding of social media platforms and marketing strategies

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Include samples of writing, social media posts, graphic design examples, and any other relevant work in your portfolio
• Prepare questions about the role, team, and company to ask during the interview

ATS Keywords: Marketing, Communications, Content Creation, Social Media Management, Graphic Design, Event Planning, Higher Education

ASSUMPTION: The application process may take several weeks, and communication from the hiring team may be limited due to the high volume of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Social media platforms (Facebook, LinkedIn, Instagram)
• Email service provider (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Excellence in all endeavors
• Integrity and accountability
• Diversity, equity, and inclusion
• Collaboration and teamwork

Work Style:

• Proactive and self-motivated
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment
• Adaptable and willing to learn

Self-Assessment Questions:

• Do you possess strong written and verbal communication skills?
• Are you organized and able to manage multiple projects and deadlines?
• Are you comfortable working in a fast-paced, dynamic team environment?
• Do you have a passion for marketing, communications, and event planning?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing competing deadlines and priorities
• Working effectively with people at all levels of the organization
• Adapting to a fast-paced, dynamic team environment
• Maintaining a positive and professional attitude under pressure

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, adaptable mindset.

📈 Similar Roles Comparison

• This role is similar to entry-level marketing or communications positions in higher education or related organizations
• Compared to other marketing roles, this position places a strong emphasis on content creation and social media management
• Career progression may include roles such as Marketing Coordinator, Marketing Manager, or similar positions within the University or related organizations

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing and communications within the higher education sector.

📝 Sample Projects

• Developing engaging content for the UNF website, blog, and social media platforms
• Creating and managing social media campaigns to increase registrations and revenue
• Staffing exhibitor tables at on-campus events and local trade shows
• Assisting in the production and editing of marketing materials, such as brochures and catalogs

ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the University?
• What opportunities are there for professional development and growth within the department and the University?
• How does the team collaborate and support each other in achieving departmental goals?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Upload your resume, cover letter, names and contact information for three professional references, and a portfolio
• Customize your resume and cover letter to highlight relevant skills and experiences
• Prepare questions about the role, team, and company to ask during the interview
• Follow up with the hiring manager after your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.