📌 Core Information
🔹 Job Title: Organic Content Copywriter - Fully Remote
🔹 Company: Passion.io
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Crafting high-impact scripts for YouTube and Instagram
- Focusing on retention and engagement to drive organic growth
- Collaborating with video editors and marketers to create captivating content
- Analyzing performance data to refine scripts and maximize engagement
ASSUMPTION: This role requires a strong understanding of audience psychology and the science behind organic video growth.
📋 Key Responsibilities
✅ Write binge-worthy YouTube long-form and short-form scripts that hook viewers and drive massive watch time
✅ Craft scroll-stopping openers, dynamic narrative structures, and pacing that keeps people watching to the very last second
✅ Adapt seamlessly to different brand personalities and audience segments to create content that resonates
✅ Develop irresistible titles and thumbnail concepts that skyrocket click-through rates
✅ Conduct in-depth topic research and keyword optimization to boost discoverability and reach
✅ Work side-by-side with video editors and marketers, providing feedback that turns ideas into viral content
✅ Stay ahead of the game, spotting trends early and integrating innovative storytelling techniques
ASSUMPTION: This role involves a high level of creativity and strategic thinking to craft engaging content.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field (or equivalent experience)
Experience: 2+ years in organic scriptwriting, with a strong focus on YouTube long-form (short-form is a plus!)
Required Skills:
- Storytelling genius with the ability to craft compelling narratives that keep audiences coming back
- Proven expertise in optimizing scripts for retention, engagement, and watch time
- Deep research skills - you can dig into any topic and structure scripts that connect and convert
- Eagle-eyed editing and proofreading skills to ensure top-tier content quality
- Strong project management skills - you can juggle research, planning, and execution like a pro
- Ability to analyze performance data and adjust content strategy based on real insights
Preferred Skills:
- Portfolio of high-performing video scripts (bonus if you’ve written a viral hit!)
- Understanding of YouTube & IG SEO, keyword research, and discoverability best practices
- Experience crafting both video scripts and written formats (blogs, newsletters, etc.)
- Experience helping build or execute an organic content strategy, managing video calendars from A to Z
ASSUMPTION: Candidates with a strong portfolio and relevant experience will be given priority.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (based on experience and location)
Benefits:
- Remote First - Work from anywhere in the world!
- Global Gatherings - We meet in epic locations (think: Croatia, Portugal, Greece)
- Career Growth - We invest in YOU with coaching, training, and conferences
- Creative Freedom - Your ideas? They matter. Your content? It drives real impact
- Tech Gear Budget - Get the setup you need to create at your best
- Time Off That Counts - 24 paid vacation days + 10 "Celebration Leave" days for holidays that actually matter to you
- Paid Parental Leave - Because family first, always
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is based on industry standards for similar roles in the London area.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 51-200 employees
Founded: 2016
Company Description:
- Passion.io is on a mission to make the world more confident and passionate by helping creators build life-changing businesses through video
- Their platform allows users to learn from successful people through online courses and masterclasses
- They use their own technology to deliver these learning experiences and have a global following
Company Specialties:
- Find and follow your passion
- Learn from successful people
- E-learning
- Online Marketing
- Partnerships
- Coaching
- App Development
- E-Learning Platform Provider
Company Website: Passion.io
ASSUMPTION: Passion.io's focus on passion and learning makes it an exciting place for creative individuals to grow.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Head of Performance Marketing
Work Arrangement: Fully remote with global gatherings in epic locations
Growth Opportunities:
- Career growth through coaching, training, and conferences
- Potential to work on various projects and collaborate with different teams
- Opportunity to make a significant impact on the company's organic growth
ASSUMPTION: This role offers ample opportunities for professional development and growth within the company.
🌍 Location & Work Environment
Office Type: Remote-first with global gatherings
Office Location(s): Houston, Texas, USA; Berlin, Germany
Geographic Context:
- London, England, United Kingdom - The role is based in London, but the company is headquartered in the United States
- The role requires working with teams across different time zones
- The company has a strong global presence, with locations in the US and Europe
Work Schedule: Full-time with flexible scheduling
ASSUMPTION: The remote-first work environment allows for a better work-life balance and the opportunity to work from anywhere in the world.
💼 Interview & Application Insights
Typical Process:
- Let’s Connect - A quick intro chat with Monique, our Sr. Talent Manager
- Show Us Your Magic - A scriptwriting challenge to flex your storytelling and optimization skills
- Deep Dive - A chat with our Head of Performance Marketing, Oliver, to explore strategies, retention tactics & growth hacks
- Vision Match - Final conversation with our Co-Founder and CEO to align on creativity & impact
Key Assessment Areas:
- Scriptwriting skills and ability to craft engaging content
- Understanding of audience psychology and organic video growth
- Ability to analyze performance data and adjust content strategy
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Highlight your relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare a portfolio showcasing your best work and explaining your thought process behind each piece
- Follow up after your application to reiterate your interest in the role
ATS Keywords: Organic content, scriptwriting, YouTube, Instagram, retention, engagement, performance analysis, SEO, storytelling, brand voice, creative collaboration, trendspotting, project management
ASSUMPTION: The interview process is designed to assess both your technical skills and cultural fit with the company.
🛠️ Tools & Technologies
- YouTube
- Instagram
- SEO tools (e.g., Google Keyword Planner, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: The required tools and technologies are standard for the industry and role.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Action
- Learning
- Creativity
- Impact
Work Style:
- Remote-first with global gatherings
- Creative freedom and autonomy
- Collaborative and supportive team environment
- Focus on action and results
Self-Assessment Questions:
- Do you have a genuine passion for storytelling and creating engaging content?
- Are you comfortable working remotely and collaborating with teams across different time zones?
- Do you thrive in a creative and autonomous work environment?
ASSUMPTION: Passion.io values individuals who are passionate, action-oriented, and committed to lifelong learning.
⚠️ Potential Challenges
- Working with teams across different time zones may require flexibility in scheduling
- The role requires a high level of creativity and strategic thinking, which can be challenging at times
- The remote work environment may present distractions and require self-discipline
- The company's global presence may result in occasional travel for global gatherings
ASSUMPTION: These challenges can be overcome with effective communication, time management, and a strong commitment to the role.
📈 Similar Roles Comparison
- This role is similar to a Content Strategist or Social Media Manager, but with a focus on organic video growth and scriptwriting
- Unlike other roles, this position requires a strong understanding of audience psychology and the science behind organic video growth
- Career progression may involve moving into a more senior role within the marketing department or transitioning into a management position
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing and content creation fields.
📝 Sample Projects
- Crafting a viral YouTube video script for a popular influencer
- Developing an organic content strategy for a new brand launch on YouTube and Instagram
- Analyzing performance data to refine scripts and maximize engagement for a series of educational videos
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to organic video growth and how this role fits into that strategy?
- How does the team collaborate and support each other in achieving our content goals?
- What opportunities are there for professional development and growth within the company?
- How does the company measure the success of its organic content, and how will my performance be evaluated?
- What is the company's approach to work-life balance, and how does that manifest in a remote work environment?
ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your best work and explaining your thought process behind each piece
- Follow up after your application to reiterate your interest in the role
- Prepare for a series of interviews, including a scriptwriting challenge and conversations with key stakeholders
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
