📌 Core Information
🔹 Job Title: Organic Marketing and Google Ads Specialist - (Ops)
🔹 Company: Ekwa Marketing Inc.
🔹 Location: Colombo, Western, Sri Lanka
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Managing up to 75 client websites simultaneously
- Conducting SEO analyses and keyword research
- Launching and optimizing Google Ads campaigns
- Meeting with clients quarterly to discuss strategies and review performance
- Collaborating with internal teams to ensure client expectations are met
ASSUMPTION: This role requires strong organizational skills to manage multiple client websites and the ability to thrive under pressure while working late nights.
📋 Key Responsibilities
✅ Coordinate with internal teams to ensure client requirements are met
✅ Monitor client ROI and implement effective marketing strategies
✅ Meet with practice owners quarterly to understand needs and discuss strategies
✅ Present and review month-end reports with practice owners
✅ Manage up to 75 client websites simultaneously
✅ Conduct monthly SEO analyses and keyword research
✅ Address client inquiries and concerns via phone and email
✅ Assist other internal teams in writing talking points and email drafts
✅ Launch, manage, and optimize Google Ads campaigns
ASSUMPTION: This role involves a high level of client interaction and requires strong communication skills to address client concerns and provide clear, actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 1 year of hands-on experience in creating organic online marketing solutions and Google Ads campaigns
Required Skills:
- Proven experience in SEO and Google Ads
- Excellent understanding of Google quality guidelines
- Strong data analysis skills (GA4, Google Search Console)
- Excellent written and verbal communication skills in English
- Ability to work under pressure and meet deadlines
Preferred Skills:
- Experience with Google Looker Studio
- Familiarity with medical marketing or healthcare industry
- Experience working with international clients
ASSUMPTION: Candidates with experience in the healthcare industry or working with international clients may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: LKR 140,000 - 162,500 per month (Inclusive of Basic + Fixed allowances)
Benefits:
- Work from home
- EPF/ETF enrollment
- Paid leave
- Training and certification programs
- Annual rewards (based on company growth and individual performance)
- Overtime compensation
- Exposure to international clients and growth opportunities
- Diverse team with employees from multiple cultures and backgrounds
Working Hours: 8 hours per day, 40 hours per week (Monday to Friday, with 8 hours between 4:30 PM and 5:00 AM Sri Lanka Standard Time)
ASSUMPTION: The salary range provided is in Sri Lankan Rupees (LKR) and is based on industry standards for entry-level marketing roles with remote work arrangements.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, with a focus on digital marketing for medical practices
Company Size: 51-200 employees, providing a medium-sized company environment with opportunities for growth and collaboration
Founded: 2008, with over 15 years of experience in the digital marketing industry
Company Description:
- Ekwa Marketing Inc. specializes in helping doctors boost their patient flow and achieve monthly growth through expert digital marketing strategies
- The company offers a range of services, including SEO, Google Ads, and social media marketing
- Ekwa Marketing Inc. works with clients across North America, providing a diverse and international work environment
Company Specialties:
- Marketing
- Digital Marketing
- SEO
- and Search Engine Optimization
Company Website: http://www.ekwa.com
ASSUMPTION: Ekwa Marketing Inc. is a well-established company with a strong focus on digital marketing for the healthcare industry, providing a stable and experienced work environment for employees.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Operations Manager and works closely with internal teams, including marketing specialists, content creators, and project managers
Work Arrangement: Fully remote work arrangement, with flexible hours and the ability to work from anywhere in Sri Lanka
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expansion of responsibilities and client portfolio over time
- Potential opportunities to work with international clients and teams
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing and gain experience working with international clients.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office location required
Office Location(s): Colombo, Western, Sri Lanka
Geographic Context:
- Colombo is the commercial capital and largest city in Sri Lanka, with a population of over 750,000 people
- The Western Province is the most developed and urbanized region in Sri Lanka, with a strong focus on business and commerce
- Sri Lanka has a tropical climate, with warm and humid weather year-round
Work Schedule: Flexible work hours, with the requirement to work 8 hours between 4:30 PM and 5:00 AM Sri Lanka Standard Time
ASSUMPTION: The remote work arrangement and flexible hours provide a high degree of autonomy and work-life balance for employees, while the required late-night work hours may be challenging for some candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the Operations Manager and/or other team members
Key Assessment Areas:
- Technical skills in SEO, Google Ads, and data analysis
- Communication skills and ability to interact with clients
- Problem-solving skills and ability to work under pressure
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical assessment or case study presentation by researching industry trends and best practices
- Be ready to discuss your availability for the required late-night work hours
ATS Keywords: SEO, Google Ads, organic marketing, client management, data analysis, marketing strategies, campaign optimization, communication skills, problem-solving, work under pressure
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads platform
- Google Search Console
- GA4
- Google Looker Studio
- Zoom for client meetings and internal communication
- Slack for team collaboration
- Anti-Virus Software
- Mail Client (Outlook, Thunderbird, Mac Mail, etc.)
ASSUMPTION: This role requires proficiency in Google Ads, Google Search Console, GA4, and Google Looker Studio, as well as familiarity with Zoom and Slack for communication and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Data-driven
- Collaborative
- Adaptable
- Results-oriented
Work Style:
- Remote work environment with a high degree of autonomy
- Flexible hours with the requirement to work late nights
- Strong focus on client communication and satisfaction
- Data-driven decision-making and continuous improvement
- Collaborative and supportive team culture
Self-Assessment Questions:
- Do you have experience working with international clients and understanding their unique needs and expectations?
- Are you comfortable working late nights and maintaining a consistent work-life balance?
- Do you thrive in a remote work environment with a high degree of autonomy and minimal supervision?
- Are you able to effectively communicate complex marketing technologies and concepts to diverse audiences, including non-technical clients?
ASSUMPTION: Candidates who are self-motivated, results-driven, and able to work effectively in a remote environment with minimal supervision are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple client websites simultaneously may be challenging for candidates new to the role
- Working with international clients may require adjustments to communication styles and time zones
- The requirement to work late nights may impact work-life balance for some candidates
- The remote work environment may lack the structure and social interaction of an office setting
ASSUMPTION: These challenges can be mitigated by strong time management skills, effective communication, and a proactive approach to client management.
📈 Similar Roles Comparison
- This role differs from other marketing specialist positions in its focus on the healthcare industry and international client base
- Industry-specific knowledge of medical marketing and healthcare trends is valuable for this role
- Career progression may involve moving into senior marketing roles or specializing in a specific area of digital marketing
ASSUMPTION: Candidates with experience in the healthcare industry or working with international clients may find this role particularly appealing and well-suited to their skillset.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a dental practice, including keyword research, on-page optimization, and link building
- Launching and optimizing a Google Ads campaign for a plastic surgery clinic, targeting high-intent keywords and adjusting bids based on performance data
- Creating a detailed GA4 report for an orthodontic practice, highlighting key performance indicators and providing actionable insights for improving online marketing efforts
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from SEO and Google Ads management to data analysis and reporting.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working with international clients, and how does the company address these challenges?
- How does the company ensure effective communication and collaboration among remote team members?
- What opportunities are there for career advancement within the company, and what steps can I take to pursue these opportunities?
- How does the company measure the success of its marketing campaigns and ensure continuous improvement?
ASSUMPTION: These interview questions demonstrate a proactive and engaged approach to the role, while also providing valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, including specific examples of SEO and Google Ads projects you've worked on
- Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
- Prepare for the technical assessment or case study presentation by researching industry trends and best practices, and practicing your presentation skills
- Be ready to discuss your availability for the required late-night work hours and how you plan to maintain a consistent work-life balance
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
