📌 Core Information
🔹 Job Title: Organic Marketing Manager
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic and lead generation
- Collaborating with content, development, and marketing teams to implement best SEO practices
- Analyzing data and using insights to inform decision-making
- Working in a hybrid environment with a focus on results and creativity
ASSUMPTION: This role requires a high level of technical SEO knowledge and experience in competitive environments. The hybrid work arrangement allows for flexibility while maintaining a strong on-site presence.
📋 Key Responsibilities
✅ Creating and optimizing SEO strategies to ensure sustainable organic traffic growth and lead generation
✅ Collaborating with content, development, and marketing teams to implement best SEO practices
✅ Analyzing data and using insights to inform decision-making and improve SEO performance
✅ Staying up-to-date with industry trends and best practices in SEO
✅ Working in a hybrid environment, with 3 days on-site in Lisbon, and 2 days remote
ASSUMPTION: This role requires a strong focus on data analysis and collaboration with various teams to achieve SEO goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3 years of experience in SEO, ideally in competitive environments or large-scale projects
Required Skills:
- Proven experience in technical SEO, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar
- Strong analytical skills and ability to interpret metrics for data-driven decision-making
- Basic knowledge of HTML, CSS, and JavaScript for identifying and suggesting SEO improvements
- Fluency in Portuguese and English, spoken and written
Preferred Skills:
- Experience with websites of comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile-first optimization and A/B testing for SEO
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for SEO Manager roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- Creative and innovative environment with room for testing and risk-taking
- Learning opportunities in financial decision-making from experts in credits, cards, savings accounts, energy contracts, telecommunications, and insurance
- Competitive remuneration based on demonstrated experience
Working Hours: Full-time (40 hours per week) with flexible hours and a focus on results
ASSUMPTION: The salary range is estimated based on industry standards for SEO Manager roles in Lisbon, considering the required experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees (Medium-sized)
Founded: 2015
Company Description:
- ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
- It helps users identify and acquire the most suitable solutions for their needs, saving time and money
- The company's mission is to help Portuguese consumers make informed and conscious decisions in the realm of personal finance
Company Specialties:
- Credit (Personal, Housing, and Car)
- Credit Cards
- Savings Accounts
- Energy and Telecommunications Contracts
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá is a medium-sized company with a focus on helping consumers make informed financial decisions. Its platform is free and independent, allowing users to compare and analyze various financial products and services.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Hybrid (3 days on-site in Lisbon, 2 days remote)
Growth Opportunities:
- Potential career progression to Senior SEO Manager or SEO Team Lead
- Opportunities to work on high-impact projects with the Founder, Managing Director, and Head of Marketing
- Learning and development opportunities in financial decision-making
ASSUMPTION: This role offers growth opportunities within the SEO team and the broader marketing department, as well as learning opportunities in financial decision-making.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Lisbon
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong job market
Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results
ASSUMPTION: The office is located in a modern, collaborative space in Lisbon, offering a dynamic and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- On-site or video interview with the Head of Marketing and other team members
- Final decision and offer
Key Assessment Areas:
- Technical SEO knowledge and skills
- Data analysis and interpretation
- Problem-solving and creativity
- Communication and collaboration skills
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for technical SEO assessments or case studies
- Research the company and its mission to show your enthusiasm and alignment with their values
ATS Keywords: SEO, Technical SEO, Data Analysis, Collaboration, Marketing, Hybrid Work, Lisbon
ASSUMPTION: The interview process will focus on assessing the candidate's technical SEO skills, data analysis abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- Storyblok (CMS)
- HTML, CSS, JavaScript
ASSUMPTION: The role requires proficiency in various SEO tools and a basic understanding of HTML, CSS, and JavaScript for identifying and suggesting SEO improvements.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Proactivity
- Spirit of teamwork and collaboration
- Creativity
- Determination to be the best in the industry
- Humility
- Passion for improving financial literacy and savings in Portugal
Work Style:
- Results-driven and focused on achieving number one rankings in Google searches
- Collaborative and open to feedback and ideas from team members
- Adaptable and able to work in a hybrid environment
- Data-driven and analytical
Self-Assessment Questions:
- Do you have a strong ambition to be the best in the SEO industry and achieve number one rankings in Google searches?
- Are you comfortable working in a hybrid environment, with 3 days on-site in Lisbon and 2 days remote?
- Do you have a collaborative work style and are you open to feedback and ideas from team members?
ASSUMPTION: ComparaJá values ambition, proactivity, teamwork, and a strong determination to be the best in the industry. Candidates should assess their alignment with these values and work style preferences before applying.
⚠️ Potential Challenges
- Competitive SEO landscape, requiring a strong focus on data analysis and continuous learning
- Need to balance on-site and remote work effectively in a hybrid environment
- Potential language barriers, as the role requires fluency in Portuguese and English
- Working with various teams to implement best SEO practices, which may require strong communication and collaboration skills
ASSUMPTION: This role presents challenges related to the competitive SEO landscape, hybrid work arrangement, language barriers, and cross-team collaboration.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses on driving organic traffic and lead generation for a comparison platform, rather than a specific product or service
- Industry-specific context: Financial Services, with a focus on helping consumers make informed decisions about financial products and services
- Career path comparison: Mid-level SEO role with potential growth opportunities to Senior SEO Manager or SEO Team Lead
ASSUMPTION: This role differs from traditional SEO positions in its focus on a comparison platform and offers growth opportunities within the SEO team and broader marketing department.
📝 Sample Projects
- Developing and implementing an SEO strategy to improve organic traffic and lead generation for a specific financial product, such as personal loans
- Conducting a comprehensive SEO audit of the ComparaJá platform to identify and address technical SEO issues
- Collaborating with the content team to optimize on-page elements, such as titles, metadescriptions, and schema markup, for improved SEO performance
ASSUMPTION: Sample projects for this role may include developing and implementing SEO strategies, conducting SEO audits, and collaborating with content teams to optimize on-page elements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its SEO efforts, and what KPIs are most important?
- What is the company's approach to work-life balance, especially in a hybrid work arrangement?
ASSUMPTION: Interview questions should focus on team structure, professional development, role priorities, KPIs, and work-life balance in a hybrid environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter demonstrating your understanding of the role and company mission
- Prepare for technical SEO assessments or case studies, if required
- Follow up with the HR department one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
