Organic Social & Influencer Marketing, Senior Associate

📌 Core Information

🔹 Job Title: Organic Social & Influencer Marketing, Senior Associate

🔹 Company: Wayfair

🔹 Location: London, UK

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing data-driven organic social media strategies
• Leading social content strategy and creation, driving engagement and brand visibility
• Managing influencer partnerships and creator collaborations
• Overseeing platform performance and optimizing content for maximum impact
• Collaborating with cross-functional teams to align social efforts with brand storytelling and campaigns

ASSUMPTION: This role requires a strategic mindset, creativity, and strong project management skills to succeed in a fast-paced environment.

📋 Key Responsibilities

✅ Developing and implementing data-driven organic social media strategies that align with business objectives

✅ Defining and overseeing social content strategy, setting content pillars and themes to engage target audiences

✅ Leading the development of social-first creative concepts, collaborating with internal teams and external partners

✅ Staying ahead of platform trends, audience behaviors, and emerging formats to ensure best practices inform content planning

✅ Ensuring organic social aligns with broader brand, promotional, and campaign initiatives

✅ Owning the social content calendar, ensuring strategic, timely content aligned with key business moments

✅ Overseeing end-to-end content creation, from ideation and briefing to execution, publishing, and optimization

✅ Driving innovation in content formats, leveraging video, interactive elements, and user-generated content (UGC)

✅ Managing external agencies and production partners, ensuring high-quality, brand-aligned content

✅ Implementing SEO and metadata best practices to optimize content visibility and impact

✅ Developing and managing an influencer marketing strategy that complements organic social efforts

✅ Identifying and building relationships with influencers and creators to enhance brand credibility and reach

✅ Overseeing campaign execution, including outreach, negotiation, content approvals, and performance tracking

✅ Leveraging UGC and influencer-driven content to strengthen brand storytelling

✅ Managing product seeding and gifting strategies to encourage organic advocacy

✅ Overseeing relationships with social agencies, content creators, and production partners to ensure seamless execution

✅ Managing agency-led social activations and content production, aligning with brand strategy and objectives

✅ Evaluating agency performance and ROI, optimizing external partnerships for efficiency and impact

✅ Defining and tracking key performance metrics, ensuring social content drives engagement, reach, and traffic

✅ Analyzing data and insights to refine content strategies, optimizing formats, posting schedules, and engagement tactics

✅ Conducting competitive analysis and social listening, identifying opportunities for growth and innovation

✅ Providing regular performance reporting, translating insights into actionable recommendations

✅ Managing and mentoring junior team members, fostering a creative, high-performance culture

✅ Working closely with Brand Strategy, Campaign & Content Strategy, PR, and Category Management teams to ensure alignment across marketing efforts

✅ Collaborating with Performance Marketing teams to align organic and paid social strategies

✅ Developing and enforcing social media governance and best practices, maintaining brand integrity

ASSUMPTION: This role requires a strong understanding of social media platforms, algorithms, and best practices, as well as exceptional storytelling, copywriting, and creative briefing skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in social media strategy, content marketing, or influencer marketing within a corporate or agency environment

Required Skills:

• Proven ability to develop and execute high-impact social content strategies that drive engagement and audience growth
• Strong understanding of social media platforms, algorithms, and best practices
• Experience managing influencer partnerships, content production, and agency relationships
• Data-driven mindset, with expertise in social media analytics, performance tracking, and insights generation
• Exceptional storytelling, copywriting, and creative briefing skills
• Strong project management skills, with the ability to manage multiple initiatives in a fast-paced environment
• Proficiency in social media tools (e.g., Sprinklr, Hootsuite, CreatorIQ); basic knowledge of design or video editing software is a plus

Preferred Skills:

• Experience working with global brands or in a multinational environment
• Fluency in multiple languages

ASSUMPTION: Candidates should have a proven track record of driving engagement and audience growth through organic social media strategies.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Senior Associate role in London)

Benefits:

• Wayfair Employee Discount
• Benefits Hub
• Private Medical Care
• Dental Care
• Gym Membership
• Tuition Reimbursement
• 25 Days starting Holiday (with tenure entitlement) + Bank Holidays
• Pension
• Cycle to Work Scheme

Working Hours: 40 hours per week, Monday-Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Associate role in London. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wayfair operates in the competitive retail industry, focusing on e-commerce and online sales of home goods. The company is known for its wide and deep selection of items, catering to various spaces, styles, and budgets.

Company Size: Wayfair is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Wayfair was founded in 2002 and has since grown into a leading online destination for the home, offering a dynamic and fast-paced work environment.

Company Description:

• Wayfair is dedicated to helping everyone, anywhere create their feeling of home
• The company offers expert customer service, a wide selection of items, and tools that make the shopping process easier
• Wayfair is committed to creating a diverse and inclusive workplace, celebrating the unique perspectives of its employees

Company Specialties:

• E-Commerce
• Technology
• Online Retail
• Internet Marketing
• Software Engineering
• Customer Service
• Sales
• Inbound Sales
• Interior Design
• Engineering
• Talent Acquisition
• Data Analytics

Company Website: http://aboutwayfair.com/careers

ASSUMPTION: Wayfair's large size and diverse range of specialties provide numerous opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is at the Senior Associate level, requiring a combination of strategic thinking, creativity, and strong project management skills.

Reporting Structure: The Senior Associate will report directly to the Brand Marketing team and collaborate with various cross-functional teams, such as Brand Strategy, Campaign & Content Strategy, PR, and Category Management.

Work Arrangement: This role is on-site, with the expectation of working from the London office (EC1V 7LQ) 5 days a week.

Growth Opportunities:

• Progression to a Manager or Director role within the Brand Marketing team
• Expansion into other marketing disciplines, such as campaign management or content strategy
• Transition into a global role, working across multiple regions or markets

ASSUMPTION: This role offers significant growth potential within Wayfair's marketing organization, with opportunities to progress into management or explore other marketing disciplines.

🌍 Location & Work Environment

Office Type: Wayfair's London office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 338 Goswell Rd, Level 4, London, UK EC1V 7LQ

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech and startup scene
• The office is located in the Clerkenwell district, close to major transportation links and amenities
• The area is known for its creative agencies, design studios, and tech companies

Work Schedule: The work schedule is Monday-Friday, 9:00 AM - 5:30 PM, with a 30-minute lunch break. Flexible working arrangements may be available upon request.

ASSUMPTION: Wayfair's London office provides a dynamic and creative work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Creativity and innovation in social media content and campaigns
• Project management and organizational skills
• Collaboration and communication skills
• Domain knowledge of social media platforms, trends, and best practices

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of Wayfair's brand and the retail industry by providing specific examples of how you've driven engagement and audience growth through organic social media strategies
• Demonstrate your ability to work effectively in a fast-paced, collaborative environment by providing examples of successful team projects or campaigns

ATS Keywords: Organic Social Media Strategy, Influencer Marketing, Content Creation, Project Management, Social Media Analytics, Brand Storytelling, Cross-Functional Collaboration, Retail Industry

ASSUMPTION: Wayfair's application process is designed to assess candidates' strategic thinking, creativity, and collaboration skills, as well as their domain knowledge of social media platforms and trends.

🛠️ Tools & Technologies

• Sprinklr
• Hootsuite
• CreatorIQ
• Adobe Creative Suite (Photoshop, Illustrator)
• Video editing software (e.g., Premiere Pro, Final Cut Pro)
• Social media analytics tools (e.g., Google Analytics, Sprout Social)

ASSUMPTION: Proficiency in social media tools, design software, and video editing software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Data-Driven
• Innovative
• Collaborative
• Inclusive
• Growth Mindset

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in social media platforms and algorithms?
• Can you provide an example of a successful social media campaign you've led, and how you measured its impact?
• How do you approach building and maintaining relationships with influencers and creators to enhance brand credibility and reach?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
• How do you ensure that your content aligns with Wayfair's brand voice and storytelling?

ASSUMPTION: Wayfair values candidates who are passionate about social media, data-driven, creative, and collaborative, with a strong customer focus and growth mindset.

⚠️ Potential Challenges

• The role may require working on evenings and weekends to manage influencer partnerships and campaign execution
• The fast-paced nature of the role may present challenges in balancing multiple projects and deadlines
• The role may require frequent travel to attend industry events, conferences, or influencer meetups
• The competitive retail industry may present challenges in driving engagement and audience growth for Wayfair's social media channels

ASSUMPTION: These challenges can be mitigated by effective time management, prioritization, and collaboration with cross-functional teams.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on organic social media strategy and influencer marketing, rather than paid social media advertising or content creation
• The retail industry context requires a strong understanding of consumer behavior, trends, and competitive dynamics
• Career progression in this role may lead to management or global roles within Wayfair's marketing organization, rather than specialized content or campaign management positions

ASSUMPTION: This role offers unique opportunities for growth and development within Wayfair's marketing organization, with a focus on organic social media strategy and influencer marketing.

📝 Sample Projects

• Developing and executing a seasonal campaign to drive engagement and reach during the holiday shopping period
• Launching a user-generated content (UGC) initiative to encourage customers to share their Wayfair purchases and experiences on social media
• Managing an influencer partnership to promote a new product launch or collection

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the Organic Social & Influencer Marketing, Senior Associate role at Wayfair.

❓ Key Questions to Ask During Interview

• How does Wayfair approach measuring and optimizing the performance of organic social media content?
• Can you describe the team structure and dynamics within the Brand Marketing department?
• How does Wayfair support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Wayfair collaborate with external agencies and partners to enhance content production and execution?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, team dynamics, and growth opportunities within Wayfair's marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, creativity, and collaboration skills
• Prepare examples of successful social media campaigns you've led, and how you measured their impact
• Be ready to discuss your approach to building and maintaining relationships with influencers and creators to enhance brand credibility and reach
• Follow up with Wayfair's HR team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.