📌 Core Information
🔹 Job Title: Organic Social Media Lead
🔹 Company: Unisys
🔹 Location: Blue Bell, PA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic B2B social media campaigns across various platforms
- Planning and executing integrated social media marketing strategies
- Building and managing social media best practices
- Driving awareness, engagement, and followership across corporate channels
- Staying current with social media trends, best practices, and platform updates
- Managing employee advocacy programs and executive thought leadership initiatives
- Collaborating with various departments to ensure alignment of social media efforts with overall marketing and business objectives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work collaboratively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement strategic B2B social media campaigns across LinkedIn, X, Meta, Reddit, and YouTube platforms
✅ Plan and execute integrated social media marketing strategies, ensuring consistent brand voice and messaging across markets
✅ Build and manage social media best practices
✅ Manage our social media management platform to develop and launch integrated campaigns across various markets
✅ Drive awareness, engagement, and followership across corporate channels
✅ Stay current with social media trends, best practices, and platform updates in the B2B tech space
✅ Develop and execute a community management strategy to boost engagement, foster brand loyalty, and cultivate an active online community across all social platforms
✅ Support Unisys as an employer of choice across corporate channels
✅ Collaborate with executives to develop and execute thought leadership initiatives through social channels
✅ Manage and grow our executive leadership program to drive thought leadership and followers for our executives
✅ Lead employee advocacy program to drive adoption, amplify brand messaging, and increase reach
✅ Provide ongoing support and annual training to maximize the effectiveness of our associate advocacy efforts
✅ Develop and analyze social listening dashboards to inform strategy and measure campaign effectiveness
✅ Develop, manage, and socialize publishing calendar internally for a proactive approach while keeping stakeholders aware of upcoming social activity
✅ Demonstrate agility to quickly develop and publish social posts to support last-minute requests
✅ Utilize Canva or other AI development tools for faster creative turnaround time
✅ Adapt to changing priorities and maintain a flexible approach to content creation
✅ Train sales team on how to best use social media for social selling
✅ Collaborate with various departments to ensure alignment of social media efforts with overall marketing and business objectives
ASSUMPION: This role requires strong project management skills, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in B2B tech social media strategy and execution
Required Skills:
- Proven track record of developing and implementing successful social media campaigns across LinkedIn, X, Meta, Reddit, and YouTube platforms
- Proficiency in social media management tools, analytics platforms, and social listening dashboards
- Experience with AI tools for content creation and campaign optimization
- Skilled in using Canva or similar creative development platforms for quick content creation
- Familiarity with marketing automation platforms and CRM systems
- Demonstrated experience in managing employee advocacy programs and driving adoption
- Track record of successfully managing executive social media programs and thought leadership initiatives
- Experience with global social media campaigns and multi-market strategies
- Excellent written and verbal communication skills
- Ability to develop and execute integrated social media marketing strategies
- Experience with creative production and editing for social media content
- Understanding of SEO best practices and their application to social media
- Strong analytical skills and data-driven decision-making abilities
- Proficiency in measuring and reporting on social media campaign effectiveness
- Ability to work collaboratively with cross-functional teams and executive leadership
- Experience in training and guiding teams on social media best practices and social selling tactics
- Demonstrated ability to work in a fast-paced environment and respond quickly to changing priorities
- Aptitude for learning and adapting to new social media trends and platform updates
- Certifications in relevant social media platforms or digital marketing (preferred)
- Experience with B2B tech industry social media strategies (highly desired)
Preferred Skills:
- Experience with specific industry-related tools or platforms
- Fluency in additional languages
ASSUMPION: Candidates should have a strong understanding of the B2B tech industry and relevant social media trends.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for similar roles in the Philadelphia area)
Benefits:
- Unlimited Paid Time Off
- 401(k) Match
- Comprehensive Healthcare
- HSA Matching
- Ongoing Learning Opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 10,001+ employees (Large enterprise)
Founded: 1951 (as a division of Sperry Corporation)
Company Description:
- Unisys is a global technology solutions company that powers breakthroughs for the world’s leading organizations.
- These solutions — digital workplace, cloud, applications & infrastructure, enterprise computing and business process solutions — help people overcome obstacles and not only reach their greatest potential but go beyond it.
Company Specialties:
- Applications
- Business Processes
- Cloud Data and Analytics
- Cloud Management
- Communication and Collaboration
- Consulting
- Cybersecurity
- Digital Workplace
- Employee Experience
- Hybrid Infrastructure
- Industries
- and Modern Device Management
Company Website: https://www.unisys.com/
ASSUMPTION: Unisys is a large, established company with a broad range of services and a global presence.
📊 Role Analysis
Career Level: Mid-level to senior (based on experience required)
Reporting Structure: This role reports directly to the Director of Marketing Communications
Work Arrangement: On-site, full-time position with some flexibility for remote work
Growth Opportunities:
- Potential to grow into a management role as the team expands
- Opportunities to take on additional responsibilities as the company's social media presence grows
- Chance to work on high-visibility projects and gain exposure to senior leadership
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, professional work environment
Office Location(s): 801 Lakeview Drive, Blue Bell, PA 19422, US
Geographic Context:
- Blue Bell is a suburb of Philadelphia, Pennsylvania
- The area has a mix of urban and suburban environments
- It is located approximately 20 miles northwest of Philadelphia's city center
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role)
ASSUMPTION: The work environment is professional and collaborative, with opportunities for remote work as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Background check and reference check
- Job offer
Key Assessment Areas:
- Social media strategy and execution
- Campaign management and analytics
- Communication and collaboration skills
- Adaptability and problem-solving skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant social media experience and skills
- Include specific examples of successful social media campaigns you've managed
- Demonstrate your understanding of the B2B tech industry and relevant trends
- Prepare for behavioral interview questions that focus on your experience with social media strategy, execution, and analytics
ATS Keywords: B2B Social Media Strategy, Campaign Management, Social Media Analytics, Community Management, Thought Leadership, Employee Advocacy, Content Creation, SEO, Marketing Automation, CRM Systems
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to stand out.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, SocialBlade, Brand24)
- Social listening tools (e.g., Hootsuite Insights, Mention, Brand24)
- AI content creation tools (e.g., Canva, Copy.ai, Frase)
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
ASSUMPTION: Candidates should have experience with relevant social media management, analytics, and content creation tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- One Unisys
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Unisys' customer-centric approach in your social media strategy?
- Can you provide an example of a time when you had to adapt your social media plan due to changing priorities or trends?
- How do you ensure that your social media content is consistent with Unisys' brand voice and messaging?
ASSUMPTION: Candidates should be able to demonstrate their fit with Unisys' values and work style in their application materials and interviews.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithm changes
- Balancing strategic planning with day-to-day content creation and publishing
- Collaborating with various departments to ensure alignment of social media efforts with overall marketing and business objectives
- Working in a large, matrixed organization with multiple stakeholders
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently.
📈 Similar Roles Comparison
- This role is similar to a B2B Social Media Manager or B2B Social Media Strategist position in an agency or corporate setting
- However, this role is unique in its focus on the B2B tech industry and the opportunity to work with a global technology solutions company
- Career path comparison: This role can lead to management positions within the marketing department or related fields
ASSUMPTION: Candidates should research similar roles and consider the unique aspects of this opportunity when applying.
📝 Sample Projects
- Developing and executing a multi-platform social media campaign to launch a new product or service offering
- Managing a global social media campaign to drive brand awareness and engagement in multiple markets
- Creating and implementing a thought leadership strategy for executives to grow their online presence and influence
ASSUMPTION: Candidates should be prepared to discuss specific examples of their social media experience and the results they've achieved.
❓ Key Questions to Ask During Interview
- Can you describe the social media landscape for the B2B tech industry and how this role will contribute to shaping our strategy?
- How does the marketing department collaborate with other departments to ensure alignment of social media efforts with overall business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Unisys support the professional development and growth of its social media team members?
- What are the most significant challenges facing the social media team, and how can this role help address them?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media experience and skills
- Prepare for behavioral interview questions that focus on your experience with social media strategy, execution, and analytics
- Research the company and industry to demonstrate your understanding of the role and the B2B tech industry
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
