Organic Social Media Manager

📌 Core Information

🔹 Job Title: Organic Social Media Manager

🔹 Company: Rankings.io

🔹 Location: Remote (St. Louis, Missouri, United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (United States)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive social media strategies across multiple platforms for diverse clients
• Managing daily social media operations, including content creation, scheduling, and audience engagement
• Analyzing campaign performance metrics and preparing detailed reports
• Maintaining strong client relationships and communicating campaign strategies and performance
• Researching and implementing current social media trends and best practices

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage multiple client campaigns simultaneously while maintaining consistent quality and brand identity.

📋 Key Responsibilities

✅ Develop and execute comprehensive social media strategies across multiple platforms (LinkedIn, Facebook, Twitter, Instagram, TikTok, Pinterest) for a diverse range of clients simultaneously.

✅ Create and curate high-quality content that effectively represents each client's brand voice while ensuring consistency across all channels and campaigns.

✅ Manage daily social media operations for multiple client accounts, including content scheduling, comment moderation, and audience engagement activities.

✅ Communicate directly with clients to discuss campaign strategies, present performance reports, gather feedback, and maintain strong professional relationships throughout project lifecycles.

✅ Analyze campaign performance metrics and prepare detailed reports with data-driven recommendations for strategy refinement and optimization.

✅ Research and implement current social media trends and best practices to maintain competitive advantage for our clients in their respective industries.

✅ Coordinate with internal marketing and SEO, and creative departments to ensure integration of social media initiatives with broader digital marketing strategies.

✅ Monitor client brand mentions and industry conversations, responding appropriately to maintain positive brand perception and mitigate potential issues.

✅ Establish and nurture relationships with relevant industry influencers and potential brand advocates to enhance client visibility and credibility.

✅ Plan, implement, and optimize organic social media campaigns to maximize client ROI and achieve specified performance targets.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple client campaigns effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum of 2 years of professional experience managing social media accounts in an agency environment with demonstrated success handling multiple client portfolios simultaneously. Experience with legal industry clients is advantageous but not required.

Required Skills:

• Comprehensive knowledge of major social media platforms and their specific algorithms, content formats, and audience engagement patterns.
• Demonstrated proficiency with industry-standard social media management software (Hootsuite, Sprout Social, Buffer) and analytics tools (Google Analytics, Facebook Insights, Twitter Analytics).
• Competent graphic design skills utilizing Canva, Adobe Creative Suite, and comparable design applications. Candidates must be able to efficiently create professional visual assets that adhere to established client brand guidelines.
• Functional video editing capabilities for developing short-form content, with working knowledge of video editing software and technical understanding of platform-specific video requirements and optimization techniques.
• Strong written and verbal communication skills with demonstrated ability to adapt tone and style to represent varied client brand voices effectively.
• Excellent organizational and time management abilities essential for coordinating multiple concurrent campaigns, meeting deadlines, and maintaining consistent quality across all client deliverables.
• Strategic and creative thinking capabilities balanced with careful attention to detail and execution precision.

Preferred Skills:

• Experience with legal industry clients
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong portfolio showcasing their design and content creation skills, as well as examples of successful social media campaigns they have managed.

💰 Compensation & Benefits

Salary Range: Starting from $70,000; pay commensurate with experience

Benefits:

• Unlimited PTO
• 3% match Simple IRA
• 100% health insurance (including fully employer-funded coverage)

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate client needs and time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, specifically focused on SEO and digital marketing for law firms

Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration

Founded: 2013, with a history of specializing in SEO for attorneys and law firms

Company Description:

• Founded with a focus on delivering exceptional results for attorneys without compromising on customer service
• Niched down to focus exclusively on personal injury SEO in 2018, demonstrating a commitment to specialization and expertise
• Expanding its client base to include all areas of the legal field, indicating growth and diversification

Company Specialties:

• Personal Injury Lawyer SEO
• Law Firm SEO
• SEO for Lawyers
• Personal Injury Marketing
• SEO
• Law Firm Marketing
• Digital Marketing

Company Website: rankings.io

ASSUMPTION: Rankings.io has a strong focus on results-driven marketing and a commitment to exceptional customer service, which may influence the company culture and expectations for this role.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the marketing department and may work closely with SEO and creative teams

Work Arrangement: Remote work with the requirement to be based in the United States

Growth Opportunities:

• Advancement to Senior Social Media Manager or similar leadership roles
• Expanding expertise in SEO and digital marketing for law firms
• Potential to work on high-profile client campaigns and contribute to company growth

ASSUMPTION: This role offers opportunities for professional development and growth within the company, as well as the chance to work on diverse and challenging client campaigns.

🌍 Location & Work Environment

Office Type: Remote work, with no physical office location required

Office Location(s): Not applicable for this remote position

Geographic Context:

• St. Louis, Missouri, United States
• Central time zone (America/Chicago)
• Candidates must be based in the United States for this remote position

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate client needs and time zones

ASSUMPTION: This remote work arrangement allows for a high degree of flexibility and autonomy, but also requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the marketing department to discuss the role, responsibilities, and expectations
• Portfolio review and case study presentation to demonstrate design, content creation, and campaign management skills
• Final interview with the hiring manager or a panel of stakeholders to discuss career goals, fit, and next steps

Key Assessment Areas:

• Communication skills and ability to adapt brand voice
• Graphic design and content creation skills
• Campaign management and strategic thinking
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio or examples of your design, content creation, and campaign management work
• Prepare for interview questions that focus on your communication skills, strategic thinking, and ability to manage multiple client campaigns simultaneously
• Research the company and its focus on SEO and digital marketing for law firms to demonstrate your understanding of the industry and commitment to the role

ATS Keywords: Social Media Management, Content Creation, Client Communication, Campaign Analysis, Trend Research, Graphic Design, Video Editing, Time Management, Strategic Thinking, Creative Thinking, Audience Engagement, Brand Management, Performance Reporting, SEO Coordination, Influencer Relations, Detail Orientation

ASSUMPTION: Rankings.io uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring team.

🛠️ Tools & Technologies

• Hootsuite, Sprout Social, or Buffer (social media management software)
• Google Analytics (web analytics)
• Facebook Insights, Twitter Analytics (social media analytics)
• Canva, Adobe Creative Suite (graphic design)
• Video editing software (e.g., Adobe Premiere Pro, iMovie, or similar)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Results-driven
• Exceptional customer service
• Specialization and expertise
• Growth and diversification

Work Style:

• Highly organized and detail-oriented
• Strong multitasking and time management skills
• Adaptable and able to manage multiple client campaigns simultaneously
• Strategic and creative thinker with a focus on data-driven decision-making

Self-Assessment Questions:

• How do you ensure consistent brand voice and quality across multiple client campaigns?
• Can you provide an example of a time when you had to manage multiple projects or deadlines simultaneously, and how you approached this challenge?
• How do you stay up-to-date with current social media trends and best practices, and how have you implemented these in previous roles?

ASSUMPTION: Rankings.io values candidates who can demonstrate strong organizational skills, adaptability, and a commitment to exceptional customer service, as well as a strategic and creative approach to social media management.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, each with its own unique brand voice and expectations
• Keeping up with the fast-paced and ever-changing landscape of social media trends and best practices
• Adapting to the specific needs and preferences of diverse clients within the legal industry
• Maintaining a strong work-life balance while working remotely and managing full-time hours

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a commitment to exceptional customer service, as well as a strategic and creative approach to social media management.

📈 Similar Roles Comparison

• Unlike other social media manager roles, this position focuses exclusively on the legal industry and requires experience managing multiple client portfolios simultaneously
• This role offers the opportunity to work with a diverse range of clients within the legal field, providing exposure to various practice areas and industries
• Career progression may include advancement to Senior Social Media Manager or similar leadership roles, with the potential to specialize in SEO and digital marketing for law firms

ASSUMPTION: This role offers unique opportunities and challenges compared to other social media manager positions, with a focus on the legal industry and the potential for career growth and specialization.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a personal injury law firm, including content creation, scheduling, and audience engagement
• Analyzing campaign performance metrics and preparing detailed reports with data-driven recommendations for strategy refinement and optimization
• Monitoring client brand mentions and industry conversations, responding appropriately to maintain positive brand perception and mitigate potential issues

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, and candidates should be prepared to discuss their approach to similar challenges during the interview process.

❓ Key Questions to Ask During Interview

• How does Rankings.io support the work-life balance of its remote employees?
• Can you describe the typical client onboarding process and how this role fits into that process?
• How does Rankings.io measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for professional development and growth within the company?
• How does Rankings.io ensure consistent brand voice and quality across multiple client campaigns?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the expectations for this position, as well as to demonstrate their interest and commitment to the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including specific examples of your design, content creation, and campaign management work
• Prepare a portfolio or examples of your design, content creation, and campaign management work to showcase your skills and abilities
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.