📌 Core Information
🔹 Job Title: Organic Social Media Manager
🔹 Company: TopDog Law
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Managing organic social media channels and developing strategies to increase engagement and brand awareness.
- Collaborating with cross-functional teams to ensure cohesive messaging and maintaining brand consistency.
- Analyzing performance metrics and providing insights for improvement.
- Staying up-to-date with platform updates, best practices, and emerging social media trends.
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Manage the day-to-day operations of organic social media channels (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
✅ Develop and implement social media strategies to increase engagement and brand awareness, including using new tools (like AI) to expand reach and increase efficiency.
✅ Schedule and publish content across social platforms using scheduling tools like Sprout Social.
✅ Build out an influencer strategy, including discovering and working with new influencers that are a fit by finding talent on social media and viral city pages that align with the brand.
✅ Lead brainstorming and research efforts to create innovative content ideas aligned with brand voice and industry trends, and using the latest tools & technologies.
✅ Monitor and engage with audience comments, messages, and mentions, ensuring timely responses and fostering community interaction.
✅ Track and analyze organic social media performance metrics, providing insights and recommendations for improvement.
✅ Maintain a content calendar and coordinate with cross-functional teams to ensure cohesive messaging.
✅ Ensure brand consistency by following established style guides and tone-of-voice guidelines.
✅ Conduct competitive and trend analysis to identify new opportunities for engagement and growth.
✅ Own influencer and brand partnership outreach, fostering relationships and collaborations.
✅ Stay up to date with platform updates, best practices, and emerging social media trends.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple tasks and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 3-5 years of experience in social media marketing, community management, or a related field.
Required Skills:
- Proven experience managing social media channels and developing strategies.
- Strong understanding of social media platforms, their functionalities, and best practices.
- Experience using social media scheduling and analytics tools; comfortable with AI software and use cases.
- Excellent organizational and time management skills with the ability to handle multiple tasks.
- Strong written and verbal communication skills.
- Creative mindset with an eye for detail in visuals and copy.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Ability to work collaboratively in a fast-paced environment.
Preferred Skills:
- Experience with influencer marketing and brand partnerships.
- Fluency in multiple languages.
ASSUMPTION: Candidates with experience in the legal industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for mid-level social media managers in the United States)
Benefits:
- Medical, dental, and vision insurance
- Company-paid life insurance
- 401(k) with company match
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Services
Company Size: Small to Medium (51-200 employees)
Founded: 2019
Company Description:
- TopDog Law is a data-driven personal injury firm committed to maximizing results for its clients.
- The company combines the strength of a trusted national brand with the expertise of experienced local attorneys to deliver powerful legal representation to plaintiffs.
- TopDog Law uses cutting-edge technology and a streamlined legal platform to make it easy for everyday people to get quality legal representation from virtually anywhere.
Company Specialties:
- Legal Advertising
- Media Buying
- Lawyer Marketing
- Digital Marketing
- Call Center Operations
- Data Analytics
- Specialty Finance
Company Website: http://www.topdoglaw.com
ASSUMPTION: TopDog Law's focus on data-driven strategies and technology sets it apart in the legal industry.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the Marketing Director.
Work Arrangement: Remote (Solely)
Growth Opportunities:
- Potential career progression into a senior or management role within the marketing department.
- Opportunity to gain experience in a fast-growing legal brand and work with a diverse range of clients.
- Chance to develop skills in influencer marketing, brand partnerships, and data analysis.
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): Scottsdale, Arizona (Headquarters)
Geographic Context:
- The United States has a large and diverse market for legal services.
- Scottsdale, Arizona is a major hub for the legal industry in the United States.
- The remote work arrangement allows for a flexible work-life balance.
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones.
ASSUMPTION: The remote work arrangement may require candidates to be self-motivated and able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR department.
- In-depth interview with the Marketing Director and a member of the marketing team.
- Background check and reference check.
- Job offer and onboarding.
Key Assessment Areas:
- Social media strategy and planning.
- Content creation and copywriting skills.
- Understanding of social media analytics and metrics.
- Cultural fit and alignment with TopDog Law's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media experience and skills.
- Include examples of your previous social media campaigns and their results.
- Demonstrate your understanding of TopDog Law's brand and target audience.
ATS Keywords: Social Media Management, Content Creation, Engagement Strategies, Analytics, Influencer Marketing, Community Management, Brand Awareness, Trend Analysis, Graphic Design, Time Management, Communication, Creativity, AI Tools, Scheduling Tools, Collaboration, Organizational Skills
ASSUMPTION: TopDog Law uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords is essential.
🛠️ Tools & Technologies
- Sprout Social (Social Media Scheduling and Analytics)
- Hootsuite (Social Media Management)
- Canva (Graphic Design)
- Adobe Creative Suite (Graphic Design)
- Google Analytics (Web Analytics)
- AI Tools (for content creation and engagement)
ASSUMPTION: TopDog Law is open to using new tools and technologies to improve efficiency and effectiveness.
👔 Cultural Fit Considerations
Company Values:
- Data-Driven
- Innovative
- Collaborative
- Client-Focused
- Results-Oriented
Work Style:
- Fast-paced and dynamic
- Results-driven and data-focused
- Collaborative and team-oriented
- Flexible and adaptable
Self-Assessment Questions:
- Do you have a proven track record of driving engagement and brand awareness through social media strategies?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple tasks simultaneously?
- Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?
ASSUMPTION: TopDog Law values candidates who are results-driven, innovative, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple social media channels and ensuring consistent branding across all platforms.
- Keeping up with the fast-paced nature of social media trends and algorithm changes.
- Balancing the need for creativity and innovation with the requirement to maintain brand consistency.
- Managing a remote work arrangement and maintaining productivity and focus outside of a traditional office environment.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a creative mindset, and a deep understanding of social media platforms and trends.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager position in other industries, but may require a deeper understanding of legal services and the target audience.
- Compared to other mid-level marketing roles, this position offers significant growth potential and the opportunity to work with a diverse range of clients.
- Career progression in this role may lead to senior or management positions within the marketing department or other areas of the business.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries.
📝 Sample Projects
- Developing and executing a social media strategy to increase engagement and brand awareness for a new product launch.
- Creating and implementing an influencer marketing campaign to reach a specific target audience.
- Analyzing and optimizing social media performance metrics to improve overall engagement and reach.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does TopDog Law support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TopDog Law measure the success of its social media campaigns, and what metrics are most important?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media experience and skills.
- Include examples of your previous social media campaigns and their results.
- Prepare a portfolio or examples of your work, if applicable.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
