Organic Social Media Manager

📌 Core Information

🔹 Job Title: Organic Social Media Manager

🔹 Company: Raindrop

🔹 Location: San Diego, California, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Advertising Services

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing comprehensive social marketing plans and strategies
• Creating and publishing editorial calendars for social media channels
• Collaborating with design and content teams to optimize creative assets
• Analyzing key metrics to maximize results and tweak strategy as needed
• Growing social channels by increasing engagement through community outreach
• Staying current with social media trends and innovations

ASSUMPTION: This role requires a balance of creative, strategic, and analytical skills, with a passion for connecting with customers and driving results.

📋 Key Responsibilities

✅ Developing and executing social media strategies and plans

✅ Creating and publishing editorial calendars for various social media platforms

✅ Collaborating with cross-functional teams to create and optimize content

✅ Monitoring and analyzing key metrics to assess performance and adjust strategies

✅ Engaging with online communities and maintaining relationships with followers

✅ Staying up-to-date with social media trends and applying them to boost clients' channels

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and analytical assessment to drive social media success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of professional social media experience

Required Skills:

• Proven social media strategy and content creation experience
• Excellent writing and copy editing skills
• Strong analytical skills and data-driven mindset
• Ability to work collaboratively and guide team members
• Detail-oriented and organized, with an artistic eye
• Knowledge of HeyOrca and Photoshop (a plus)

Preferred Skills:

• Experience with social media analytics tools
• Familiarity with social media advertising platforms
• Background in agency or client-side marketing

ASSUMPTION: Candidates should have a strong foundation in social media strategy, content creation, and analytics, with the ability to work collaboratively and guide team members.

💰 Compensation & Benefits

Salary Range: $60,000 - $75,000 DOE

Benefits:

• Medical/Dental/Vision Insurance, no waiting period
• Generous employer contribution towards Medical/Dental/Vision
• 401(k) plan
• New Hire stipend to support flexible working arrangements
• Professional development and learning stipends
• Access to Production Studio in San Diego, CA
• 15 vacation days that will accrue in the first year; vacation days will increase with tenure
• 10 paid holidays + 2 paid flexible holidays
• Parental Leave Benefits

Working Hours: Full-time, with flexible hours and remote work arrangement

ASSUMPTION: The salary range is based on industry standards for a mid-level social media manager role in the United States. Benefits are comprehensive and competitive for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2009

Company Description:

• Creates marketing campaigns that earn attention, build brands, and drive results
• Offers a wide range of services, including website development, paid media, email marketing, and brand building
• Works with top marketers, business leaders, and founders worldwide

Company Specialties:

• Website Development
• Paid Media
• Email Marketing
• Brand Building

Company Website: raindrop.agency

ASSUMPTION: Raindrop is a well-established advertising agency with a strong focus on creating engaging and effective marketing campaigns for its clients.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Director of Social Media

Work Arrangement: Fully remote, with the option to use the San Diego production studio

Growth Opportunities:

• Potential to grow into a senior or management role within the social media team
• Opportunities to work with high-profile clients and contribute to award-winning campaigns
• Chance to develop skills in related areas, such as paid social media advertising or content strategy

ASSUMPTION: This role offers opportunities for professional growth and development within the social media team and the broader agency.

🌍 Location & Work Environment

Office Type: Remote-first, with a production studio in San Diego

Office Location(s): San Diego, CA

Geographic Context:

• San Diego offers a mild climate, diverse culture, and numerous outdoor activities
• The city is home to a thriving tech and startup scene, as well as established industries
• San Diego is known for its vibrant arts and entertainment scene, with numerous museums, theaters, and music venues

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while the production studio in San Diego provides an option for in-person collaboration and resources.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• First-round interview with the hiring manager to discuss qualifications and fit
• Second-round interview with the team to assess cultural fit and skills
• Final interview with the Director of Social Media to discuss career growth and expectations

Key Assessment Areas:

• Social media strategy and planning skills
• Content creation and copywriting abilities
• Analytical skills and data-driven mindset
• Collaboration and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant social media experience and skills
• Include examples of successful social media campaigns you've worked on or managed
• Demonstrate your understanding of Raindrop's company culture and values in your application materials

ATS Keywords: Social Media Strategy, Content Creation, Community Management, Analytical Skills, Trend Analysis, Engagement Strategies, A/B Testing, Brand Awareness, Customer Interaction, Team Collaboration, Detail-Oriented, Writing Skills, Copy Editing, HeyOrca, Photoshop

ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on social media strategy, content creation, and analytics.

🛠️ Tools & Technologies

• HeyOrca (social media management platform)
• Photoshop (graphic design software)
• Social media analytics tools (e.g., Hootsuite Insights, Sprout Social, or Google Analytics)
• Project management tools (e.g., Asana, Trello, or Monday.com)

ASSUMPTION: The required tools and technologies are standard for social media management roles and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• People-first: Prioritize human connection, relationships, and growth
• Creative: Encourage innovation, experimentation, and continuous learning
• Collaborative: Foster a team environment that supports and elevates one another
• Results-driven: Focus on delivering exceptional work that drives results for clients

Work Style:

• Remote-friendly: Embrace flexible work arrangements and remote collaboration
• Data-informed: Use data and insights to guide decision-making and strategy
• Adaptable: Remain agile and responsive to changing client needs and industry trends

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong data-driven mindset and enjoy analyzing metrics to inform strategy?

ASSUMPTION: Candidates should assess their alignment with Raindrop's company values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple social media channels and client accounts simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing creative and analytical aspects of the role
• Adapting to the remote work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike some social media roles, this position focuses primarily on organic (non-paid) social media strategies and content creation
• Raindrop's agency environment offers opportunities to work with a diverse range of clients and industries
• This role may have more responsibility and autonomy than similar roles at larger agencies or in-house marketing teams

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other social media management positions in the industry.

📝 Sample Projects

• Developing a comprehensive social media strategy for a new client launch
• Creating and optimizing content for multiple social media platforms to increase engagement
• Analyzing key metrics to identify trends and adjust strategies for improved performance
• Collaborating with cross-functional teams to create integrated marketing campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Organic Social Media Manager role at Raindrop.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the social media team currently, and how can this role help address them?
• How does Raindrop support the professional growth and development of its employees?
• What is the team's approach to collaboration and cross-functional projects?
• How does Raindrop measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's long-term vision for the social media team, and how does this role fit into that plan?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media experience and skills
• Prepare examples of successful social media campaigns you've worked on or managed
• Follow up with Raindrop's HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.