📌 Core Information
🔹 Job Title: Organic Social Media Specialist
🔹 Company: Go Fish Digital
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing organic social media strategies for multiple clients
- Creating and managing editorial calendars that align with brand goals and trends
- Producing engaging content across various platforms, including Instagram, X, LinkedIn, Facebook, and more
- Monitoring community engagement and managing platform interactions
- Analyzing social performance and providing data-driven recommendations
- Collaborating with internal teams to support integrated campaigns and promotions
- Staying updated on trends, platform changes, and emerging content formats
ASSUMPTION: This role requires a strategic, creative, and metrics-driven individual who can work independently and collaboratively to achieve client goals.
📋 Key Responsibilities
✅ Own and execute organic social strategies across multiple client accounts
✅ Create and manage editorial calendars that align with brand goals and current trends
✅ Develop engaging static, video, and carousel content
✅ Monitor community engagement and manage platform interactions in line with brand voice
✅ Analyze social performance monthly and offer insight-driven recommendations to optimize reach and engagement
✅ Track trends, platform changes, and emerging content formats to keep clients ahead of the curve
✅ Collaborate with internal teams to support integrated campaigns, launches, and promotions
✅ Familiarity with using AI tools for strategy ideation, copywriting, creative generation, and more
ASSUMPTION: The ideal candidate will be comfortable working with various clients and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-4 years of experience managing organic social strategy (agency or multi-brand experience a plus)
Required Skills:
- Proven success growing accounts organically across all major social networks
- Strong knowledge of social content best practices, especially short-form video and trend adaptation
- Clear understanding of analytics and how to translate data into actionable insights
- Excellent communication and project management skills
- A collaborative spirit and solution-focused mindset
- Familiarity with tools such as Sprout Social, Later, Canva, Meta Business Suite, Google Analytics
Preferred Skills:
- Strong copywriting skills with attention to tone and brand voice
- Familiarity with paid social boosting and how it supports organic reach
- Experience with social listening tools and sentiment analysis
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the need to communicate effectively with clients and team members.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Specialist role in Raleigh, NC with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Go Fish Digital is an award-winning digital marketing agency specializing in SEO, Digital PR, Paid Media, Online Reputation, and more. They operate in the competitive Advertising Services industry.
Company Size: With 51-200 employees, Go Fish Digital offers a mid-sized company environment where applicants can expect a structured yet flexible work culture.
Founded: Go Fish Digital was founded in 2005 and has since grown to become a recognized leader in the digital marketing space.
Company Description:
- Go Fish Digital is an award-winning digital marketing agency with specialties in SEO, link building, PPC/SEM advertising, website design, and ORM.
- They provide thought leadership in the areas of search engine optimization and digital SaaS products for the online marketing industry.
- The company continues to provide useful and respectful content related to online marketing tips, latest industry trends, blog posts, and upcoming meetups and conferences.
Company Specialties:
- Online reputation management
- Search engine optimization
- Website development
- Social media marketing
- Digital marketing SaaS products
- ORM, SEO, PPC, search marketing, paid advertising, and digital advertising
Company Website: http://gofishdigital.com/
ASSUMPTION: Go Fish Digital's focus on thought leadership and industry trends suggests a company culture that values continuous learning and innovation.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in organic social media strategy.
Reporting Structure: The Organic Social Media Specialist will likely report to the Marketing Director or a similar role within the agency's marketing department.
Work Arrangement: This role is remote-friendly, with flexible work hours and the option to work from home.
Growth Opportunities:
- As an agency, Go Fish Digital may offer opportunities to work on diverse client projects and gain exposure to various industries.
- With experience and strong performance, candidates may advance to senior or management roles within the marketing department.
- The company's focus on digital marketing SaaS products may present opportunities to explore emerging technologies and trends in the industry.
ASSUMPTION: Given the agency's size and focus on thought leadership, there may be opportunities for professional development and career growth within the marketing department.
🌍 Location & Work Environment
Office Type: Go Fish Digital has a physical office in Raleigh, North Carolina, but this role is remote-friendly.
Office Location(s): 227 Fayetteville St, Raleigh, North Carolina 27601, US
Geographic Context:
- Raleigh is the capital of North Carolina and the second-largest city in the state, with a population of approximately 460,000.
- The city is known for its vibrant tech industry, with a strong focus on software development, data analytics, and digital marketing.
- Raleigh is part of the Research Triangle region, which is home to several major research universities and institutions.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: While the role is remote-friendly, applicants should be prepared to work in the Eastern Time Zone and be available for meetings and collaboration with the team based in Raleigh.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- In-depth interview with the marketing team to evaluate skills and experience
- Final interview with the company's leadership team
Key Assessment Areas:
- Understanding of social media trends and best practices
- Ability to create engaging content and manage editorial calendars
- Analytical skills and data-driven decision-making
- Communication and project management skills
- Collaboration and teamwork
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on organic social media strategy and growth.
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company's mission.
- Prepare examples of your work, such as social media campaigns or content you've created, to showcase during the interview.
- Research the company and its clients to show your familiarity with their brand and industry.
ATS Keywords: Organic Social Media Strategy, Content Creation, Community Engagement, Social Performance Analysis, Trend Monitoring, Collaboration, Project Management, Analytics, Copywriting, Social Listening, Sentiment Analysis, AI Tools Familiarity, Social Content Best Practices, Short-form Video, Brand Voice, Paid Social Boosting
ASSUMPTION: Applicants should tailor their resume and cover letter to include relevant keywords and demonstrate their qualifications for the role.
🛠️ Tools & Technologies
- Sprout Social
- Later
- Canva
- Meta Business Suite
- Google Analytics
- AI tools for strategy ideation, copywriting, creative generation, and more
ASSUMPTION: Familiarity with these tools is preferred, but not required. Applicants should be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Thought leadership
- Innovation
- Collaboration
- Continuous learning
Work Style:
- Self-starter with strong discipline and time management skills
- Collaborative and solution-focused mindset
- Adaptable and open to learning new tools and technologies
Self-Assessment Questions:
- Do you have a proven track record of growing social media accounts organically?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have strong communication skills and the ability to collaborate effectively with team members and clients?
ASSUMPTION: Applicants should assess their fit with the company's values and work style by considering these questions and reflecting on their own strengths and experiences.
⚠️ Potential Challenges
- Managing multiple client accounts and projects simultaneously may require strong organizational skills and time management.
- The role may involve working with tight deadlines and adapting to changing client needs.
- Applicants should be prepared to stay up-to-date on social media trends and platform changes, which can be fast-paced and unpredictable.
- The role may require occasional travel to the company's office in Raleigh, North Carolina, or to client locations.
ASSUMPTION: Applicants should be aware of these potential challenges and consider how their skills and experiences equip them to overcome them.
📈 Similar Roles Comparison
- Compared to other organic social media specialist roles, this position may offer more exposure to diverse client projects and industries due to the agency's client base.
- Applicants should consider the company's focus on thought leadership and innovation when comparing this role to similar positions at other agencies or in-house marketing departments.
- Career paths for this role may include advancement to senior or management roles within the marketing department, or transitioning to other areas of digital marketing, such as SEO or PPC.
ASSUMPTION: Applicants should research similar roles and consider the unique aspects of this position when evaluating their career prospects.
📝 Sample Projects
- Developing and executing an organic social media strategy for a new client launch, including creating and managing editorial calendars, producing engaging content, and analyzing performance.
- Collaborating with internal teams to support an integrated campaign for an existing client, including creating social media content that aligns with the campaign's objectives and brand voice.
- Monitoring social media trends and platform changes, and providing data-driven recommendations to optimize reach and engagement for multiple client accounts.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have contributed to the success of their previous employers.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other departments within the agency?
- What opportunities are there for professional development and career growth within the marketing department?
- How does the company support work-life balance for its employees?
- Can you provide examples of how the company has adapted to changes in the social media landscape?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and their commitment to understanding the expectations and opportunities associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with organic social media strategy, content creation, and community engagement
- Write a cover letter that demonstrates your understanding of the role and your enthusiasm for the company's mission
- Prepare examples of your work, such as social media campaigns or content you've created, to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
