Outbound Growth Marketer

📌 Core Information

🔹 Job Title: Outbound Growth Marketer

🔹 Company: Stedi

🔹 Location: Remote (USA)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Building and scaling outbound strategies to grow the active pipeline by 5X in the next 6 months.
• Designing, testing, and optimizing outbound email campaigns with a focus on high-conversion leads.
• Implementing and managing tools for outbound strategies, including targeting, sending emails, and scaling campaigns.
• Running automated outreach experiments to generate meetings and deals for the sales team.
• Collaborating with GTM engineering, sales, product, and operations teams to achieve growth goals.

ASSUMPTION: This role requires a strong background in outbound marketing, B2B SaaS growth strategies, and a deep understanding of the ideal customer profile (ICP) for Stedi's products.

📋 Key Responsibilities

✅ Define, build, and scale outbound strategies rooted in a deep understanding of our ideal customer profile.

✅ Design, test, and optimize outbound email campaigns, including delivery of sharp copy, intelligent targeting logic, and measurement of results across key metrics.

✅ Select and implement the tooling necessary to deploy outbound strategies, including software and workflows to identify and target accounts, send emails, and scale other outbound campaigns.

✅ Generate ideas, define targeting, and write copy to run automated outreach experiments that generate meetings and deals for the sales team.

✅ Constantly refine outreach processes and playbooks using the latest in AI, automation, and analytics.

ASSUMPTION: This role requires a high level of self-motivation, resourcefulness, and the ability to work independently while collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience (5-10 years) in outbound marketing, growth marketing, sales operations, or related roles within the B2B SaaS industry.

Required Skills:

• Proven track record of building and scaling high-performing outbound programs.
• Deep understanding of B2B SaaS growth strategies and the ability to apply them to Stedi's products.
• Strong proficiency in AI tools for copywriting, research, and workflow automation.
• Technical skills in enrichment tools, data scraping, scripting, and configuring outbound automation platforms.
• Data-driven mindset with a focus on pipeline and revenue optimization.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Preferred Skills:

• Experience with healthcare industry-specific outbound strategies.
• Familiarity with healthcare clearinghouse processes and EDI formats.

ASSUMPTION: Candidates with experience in the healthcare industry or healthcare technology sector may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for mid-senior level marketing roles in the B2B SaaS sector).

Benefits:

• Health, dental, and vision insurance.
• 401(k) plan with company matching.
• Unlimited PTO and flexible work hours.
• Home office equipment allowance.
• Professional development opportunities.

Working Hours: Full-time position with flexible hours and a remote-friendly work environment.

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in the B2B SaaS sector. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Stedi operates in the B2B SaaS sector, focusing on healthcare technology and API-first clearinghouse solutions.

Company Size: Stedi is a small, fast-growing startup with 11-50 employees, offering a dynamic and agile work environment.

Founded: Stedi was founded in 2017 and has since raised $71 million in funding from top investors such as Addition, Stripe, Union Square Ventures, and First Round Capital.

Company Description:

• Stedi is building the world’s only API-first clearinghouse, enabling both healthcare technology businesses and established players to exchange mission-critical transactions using modern API interfaces alongside traditional real-time and batch EDI processes.
• The company aims to consolidate connectivity to carriers and providers, offering a more efficient and automated approach to healthcare transaction processing.
• Stedi has a lean business team supporting the company’s infrastructure and a passion for automation and eliminating toil.

Company Specialties:

• SaaS and healthcare

Company Website: https://www.stedi.com

ASSUMPTION: Stedi's focus on automation, efficiency, and modern API interfaces positions it as a innovative player in the healthcare technology sector, offering unique growth opportunities for the right candidate.

📊 Role Analysis

Career Level: This role is a mid-senior level position, requiring a proven track record in outbound marketing and B2B SaaS growth strategies.

Reporting Structure: The Outbound Growth Marketer will report directly to the Head of Growth or a similar role within the company's leadership team.

Work Arrangement: This is a remote-friendly position, with flexible hours and the ability to work from anywhere in the United States.

Growth Opportunities:

• As Stedi continues to grow, there will be opportunities for the successful candidate to take on more responsibilities and potentially lead a team of growth marketers in the future.
• The company's focus on innovation and automation may present opportunities for the candidate to explore new channels and strategies in the growth marketing space.

ASSUMPTION: The successful candidate will have the opportunity to make a significant impact on Stedi's growth trajectory and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Remote-friendly work environment with no physical office requirement.

Office Location(s): N/A (Remote position)

Geographic Context:

• Stedi is headquartered in New York, NY, but this role can be performed remotely from anywhere in the United States.
• The company operates in the B2B SaaS sector, with a focus on the healthcare industry and API-first clearinghouse solutions.
• The ideal candidate will have a strong understanding of the healthcare industry and the ability to tailor outbound strategies to Stedi's ideal customer profile.

Work Schedule: Full-time position with flexible hours and the ability to work remotely.

ASSUMPTION: The remote-friendly work environment at Stedi offers candidates the flexibility to balance their personal and professional lives while contributing to the company's growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review.
• Phone or video screen with the hiring manager or a member of the growth team.
• Take-home assignment or case study to assess the candidate's understanding of outbound marketing strategies and their ability to apply them to Stedi's products.
• Final interview with the Head of Growth or another member of the leadership team.

Key Assessment Areas:

• Understanding of outbound marketing strategies and their application to Stedi's products.
• Ability to analyze data and optimize campaigns for maximum impact.
• Communication and collaboration skills, with a focus on working effectively with cross-functional teams.
• Cultural fit and alignment with Stedi's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your experience in outbound marketing, B2B SaaS growth strategies, and any relevant experience in the healthcare industry.
• Be prepared to discuss your approach to outbound marketing and your understanding of Stedi's products and target audience.
• Demonstrate your ability to analyze data and optimize campaigns for maximum impact by providing examples from your previous roles.

ATS Keywords: Outbound Marketing, B2B SaaS, Growth Marketing, Sales Operations, Automation, AI Tools, Data Analysis, Email Campaigns, Copywriting, Targeting, Experimentation, Technical Skills, Process Optimization, Resourcefulness, Self-Motivation, Curiosity, Fast-Paced Work

ASSUMPTION: The interview process at Stedi is designed to assess the candidate's understanding of outbound marketing strategies and their ability to apply them to the company's products, as well as their cultural fit and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Outbound automation platforms (e.g., Apollo, Clay, Smartlead)
• Email marketing platforms (e.g., Mailchimp, HubSpot, or similar)
• CRM software (e.g., Salesforce, HubSpot, or similar)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
• AI tools for copywriting, research, and workflow automation (e.g., Copy.ai, Frase.io, or similar)

ASSUMPTION: The successful candidate will have experience with a variety of tools and technologies relevant to outbound marketing and growth strategies, and will be comfortable learning and integrating new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Stedi prioritizes the needs and preferences of its customers, ensuring that its products and services meet their unique requirements.
• Innovative: Stedi fosters a culture of continuous learning and improvement, encouraging employees to explore new ideas and approaches to problem-solving.
• Collaborative: Stedi values teamwork and collaboration, with a focus on working together to achieve common goals and drive success.

Work Style:

• Fast-paced: Stedi operates in a fast-paced environment, requiring employees to be adaptable, resourceful, and able to manage competing priorities.
• Data-driven: Stedi emphasizes the importance of data-driven decision-making, with a focus on analyzing data and using it to inform strategy and optimize performance.
• Results-oriented: Stedi values employees who are focused on achieving results and driving growth for the company.

Self-Assessment Questions:

• How do you approach tailoring outbound marketing strategies to a specific ideal customer profile, such as Stedi's target audience in the healthcare industry?
• Can you provide an example of a time when you used data analysis to optimize an outbound campaign and improve its performance?
• How do you balance the need for efficiency and automation in outbound marketing with the importance of authenticity and personalization in your communications?

ASSUMPTION: Stedi values candidates who are aligned with its mission and values, and who demonstrate a strong cultural fit with the company's work style and approach to growth marketing.

⚠️ Potential Challenges

• The fast-paced nature of Stedi's work environment may require the successful candidate to be adaptable and able to manage competing priorities effectively.
• The remote-friendly work environment may present challenges in terms of communication and collaboration, requiring the successful candidate to be proactive and self-motivated.
• The focus on automation and efficiency in outbound marketing may require the successful candidate to be comfortable with AI tools and other technologies for workflow automation and optimization.
• The healthcare industry's unique regulations and data privacy concerns may present challenges in terms of targeting and compliance, requiring the successful candidate to have a strong understanding of the industry and its specific requirements.

ASSUMPTION: The successful candidate will be able to overcome these challenges and contribute to Stedi's growth and success in the outbound marketing space.

📈 Similar Roles Comparison

• Compared to other outbound marketing roles in the B2B SaaS sector, this role at Stedi offers a unique opportunity to focus on the healthcare industry and API-first clearinghouse solutions, providing a more specialized and targeted approach to outbound strategies.
• The healthcare industry's unique regulations and data privacy concerns may present additional challenges and complexities compared to other B2B SaaS sectors, requiring the successful candidate to have a strong understanding of the industry and its specific requirements.
• As a mid-senior level role, this position offers significant growth opportunities for the successful candidate, with the potential to take on more responsibilities and lead a team of growth marketers in the future.

ASSUMPTION: The unique focus on the healthcare industry and API-first clearinghouse solutions at Stedi sets this role apart from other outbound marketing positions in the B2B SaaS sector, offering a more specialized and targeted approach to growth marketing strategies.

📝 Sample Projects

• Developing and executing an outbound email campaign targeted at healthcare providers, focused on the benefits of Stedi's API-first clearinghouse solutions for streamlining claims processing and eligibility checks.
• Analyzing data from previous outbound campaigns to identify trends and optimize targeting, messaging, and delivery for future campaigns.
• Collaborating with the sales team to develop and implement automated outreach workflows that generate high-quality leads and drive revenue growth for the company.

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the successful candidate in the Outbound Growth Marketer role at Stedi, highlighting the importance of data-driven decision-making, collaboration, and continuous improvement in outbound marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the ideal customer profile for Stedi's products and how outbound marketing strategies can be tailored to effectively reach and engage this audience?
• How does Stedi approach data privacy and compliance in outbound marketing campaigns, particularly in the healthcare industry?
• What tools and technologies does Stedi use to support outbound marketing campaigns, and how can I contribute to their optimization and integration?
• How does Stedi measure the success of outbound marketing campaigns, and what key performance indicators (KPIs) are most important for tracking and optimizing performance?
• What opportunities are there for growth and professional development in this role, and how does Stedi support the career advancement of its employees?

ASSUMPTION: These key questions are designed to help the successful candidate better understand the role, the company, and the opportunities for growth and development in the Outbound Growth Marketer position at Stedi.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in outbound marketing, B2B SaaS growth strategies, and any relevant experience in the healthcare industry.
• Prepare for your phone or video screen by researching Stedi's products, target audience, and outbound marketing strategies, and be ready to discuss your approach to outbound marketing and your understanding of Stedi's unique value proposition.
• If selected for the final interview, be prepared to discuss your approach to data analysis and optimization, as well as your ability to work effectively with cross-functional teams in a fast-paced, remote-friendly work environment.
• Follow up with the hiring manager or a member of the growth team within one week of your final interview to express your continued interest in the role and reiterate your qualifications and fit for the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.