Outreach & Marketing Manager

📌 Core Information

🔹 Job Title: Outreach & Marketing Manager

🔹 Company: Catholic Funeral & Cemetery Services

🔹 Location: Farmington Hills, Michigan

🔹 Job Type: Full-time

🔹 Category: Religious Institutions

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Serving as an advocate for sharing the CFCS mission
• Managing the Parish Outreach program
• Using marketing and events to generate interest in cemetery and funeral services
• Working weekends and representing the Catholic Church

ASSUMPTION: This role requires a strong passion for building relationships and networking within the community, as well as a deep understanding of marketing strategies and event planning.

📋 Key Responsibilities

✅ Serve as the advocate for sharing the CFCS mission and benefits of pre-planning end-of-life arrangements

✅ Manage the Parish Outreach program, making key contacts and bringing CFCS information directly to parishioners

✅ Use marketing and events to generate interest in cemetery and funeral services in support of the Archdiocesan Cemeteries

ASSUMPTION: The role may require occasional travel to different parishes and cemeteries within the Archdiocese of Detroit.

🎯 Required Qualifications

Education: College degree preferred

Experience: 1-3 years of experience in marketing, public speaking, and/or event planning

Required Skills:

• Proven record of building relationships and networking within the community
• Strong public speaking skills
• Experience with special event planning
• Ability and willingness to help others and share expert knowledge
• Proficient in the use of computers, preferred social media experience
• Valid Driver’s License

Preferred Skills:

• Experience in marketing research and competitor analysis methods

ASSUMPTION: While a college degree is preferred, relevant experience and a strong skill set may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $50,000 per year, with quarterly bonus opportunities

Benefits:

• Generous benefits package including insurance options
• Retirement benefits
• Paid time off

Working Hours: Full-time, with weekend work required

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the religious institutions sector. The actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Catholic Funeral & Cemetery Services operates within the religious institutions sector, focusing on providing education, outreach, and professional funeral, cremation, and cemetery services while following the teachings of the Church.

Company Size: Catholic Funeral & Cemetery Services has 11-50 employees, providing a close-knit work environment where employees can grow both personally and professionally.

Founded: 2011, with over 14 years of experience in supporting dioceses around the country in managing their cemetery, cremation, and funeral systems.

Company Description:

• Catholic Funeral & Cemetery Services is a Church-owned nonprofit organization founded in faith and dedicated to providing education, outreach, and professional funeral, cremation, and cemetery services while following the teachings of the Church.
• The company supports over 30 active cemeteries that conduct over 10,000 burial services annually and serves around 10 funeral centers that provide over 2,500 funeral and cremation services year after year.
• Catholic Funeral & Cemetery Services’ goal is to create a healthy and sustainable environment and reinvigorate the vital Catholic funeral and cemetery ministry in dioceses that are being challenged to sustain their operations.

Company Specialties:

• Management Consulting
• Strategic Planning
• Operations Expertise
• Sales Management
• Non-Profit Management
• Human Resources
• Information Technology
• Finance
• Accounting
• Strategic Marketing
• Communications
• Capital Budgeting

Company Website: http://www.cfcsmission.org

ASSUMPTION: Catholic Funeral & Cemetery Services is a faith-based organization that values its employees and provides them with the resources and support they need to succeed in their roles.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the organization.

Reporting Structure: The Outreach & Marketing Manager will report directly to the Director of Marketing and Communications.

Work Arrangement: This is an on-site, full-time position that requires weekend work and occasional travel to different parishes and cemeteries within the Archdiocese of Detroit.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Outreach & Marketing Manager to take on additional responsibilities or advance to a higher-level position within the organization.
• The company offers various training and development opportunities to help employees grow both personally and professionally.
• Working closely with other departments and team members can provide valuable insights and experience in different aspects of the business.

ASSUMPTION: The Outreach & Marketing Manager will have the opportunity to work closely with various departments and team members, providing a well-rounded experience and the chance to learn and grow within the organization.

🌍 Location & Work Environment

Office Type: The company operates out of an office in Farmington Hills, Michigan.

Office Location(s): 4750 Willow Rd, Pleasanton, California

Geographic Context:

• The Archdiocese of Detroit covers a large geographic area, with parishes and cemeteries located throughout Southeast Michigan.
• The company’s headquarters is located in Pleasanton, California, but this role is based in Farmington Hills, Michigan.
• The role may require occasional travel to different parishes and cemeteries within the Archdiocese of Detroit.

Work Schedule: Full-time, with weekend work required

ASSUMPTION: The work environment is collaborative and supportive, with a strong emphasis on teamwork and communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference check

Key Assessment Areas:

• Marketing and event planning skills
• Public speaking and presentation abilities
• Cultural fit and alignment with company values
• Problem-solving and critical thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing, event planning, and public speaking experience.
• Demonstrate your passion for building relationships and networking within the community.
• Showcase your understanding of the Catholic Church and its teachings, and how you can represent the organization effectively.

ATS Keywords: Marketing, Outreach, Event Planning, Public Speaking, Parish Outreach, Cemetery Services, Funeral Services, Catholic Church, Community Networking, Relationship Building

ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the company’s hiring timeline.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Twitter, Instagram)
• Event planning software (e.g., Eventbrite, Cvent)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The Outreach & Marketing Manager will be expected to learn and utilize various tools and technologies to effectively perform their job duties.

👔 Cultural Fit Considerations

Company Values:

• Share the Journey: Collaborate with and support others to achieve common goals
• Serve with Care: Provide exceptional service to both internal and external customers
• Make It Happen: Take initiative and be accountable for results

Work Style:

• Collaborative: Work closely with other departments and team members to achieve common goals
• Adaptable: Be open to change and willing to adjust to new situations as needed
• Detail-oriented: Pay close attention to details to ensure high-quality work

Self-Assessment Questions:

• Do you have a strong passion for building relationships and networking within the community?
• Are you comfortable working in a faith-based environment and representing the Catholic Church?
• Do you possess strong public speaking skills and the ability to communicate effectively with a diverse range of individuals?

ASSUMPTION: Catholic Funeral & Cemetery Services values employees who are passionate about their work, committed to providing exceptional service, and dedicated to achieving results.

⚠️ Potential Challenges

• Working weekends and occasional travel may be required
• The role may involve dealing with sensitive and emotional situations related to end-of-life arrangements
• Successfully managing multiple projects and deadlines may be challenging at times
• The role may require working with a diverse range of individuals, including parishioners, vendors, and other stakeholders

ASSUMPTION: The Outreach & Marketing Manager will need to be adaptable, resilient, and able to handle a variety of challenges and situations that may arise in the course of their work.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on outreach and event planning within the context of a religious institution
• The role may require a deeper understanding of the Catholic Church and its teachings, as well as the ability to represent the organization effectively
• Career progression in this role may involve advancing to a higher-level position within the organization, such as Director of Marketing and Communications

ASSUMPTION: This role offers a unique opportunity to apply marketing and event planning skills within the context of a religious institution, with the potential for career growth and development within the organization.

📝 Sample Projects

• Planning and executing a parish outreach event, including coordinating with parish staff, promoting the event, and managing event logistics
• Conducting market research and competitor analysis to identify opportunities for growth and improvement in the company’s marketing and outreach efforts
• Developing and implementing a social media strategy to increase the company’s online presence and engagement with its target audience

ASSUMPTION: The Outreach & Marketing Manager will be responsible for a wide range of projects and initiatives, requiring strong organizational skills and the ability to manage multiple priorities effectively.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing and communications strategy for the organization?
• What opportunities are there for growth and development within the organization?
• How does the company support work-life balance for its employees?
• What is the company’s approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in and understanding of the role, as well as your fit with the company’s culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing, event planning, and public speaking experience
• Prepare a portfolio or examples of your previous marketing and event planning work, if applicable
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.